3. A Brand New Bowl Game!
The Christmas Bowl® is a newly proposed post-season college football bowl game,
located in Los Angeles, CA. The Christmas Bowl® location lends itself to some of the
largest college football conference followings, as well as one of the nations largest
tourist destinations.
The Christmas Bowl® anticipates NCAA certification in April 2014 for the 2014-2019
postseason, and will play the inaugural game the week of Christmas 2014 in one of
the most historical stadiums in the world, The Los Angeles Memorial Coliseum.
3

4. A New Game Based on Tradition!
Bringing a new bowl game to the Los Angeles Memorial Coliseum has been a vision of
Christmas Bowl® founders Derek Dearwater and John Perles, for over 10 years. The
Christmas Bowl® name was adopted in recognition of the first postseason bowl game ever
played in the Los Angeles Memorial Coliseum -- the 1924 Los Angeles Christmas Festival.
While the defunct bowl game was only played in 1924, it’s meaningful to the PAC-12, as it
showcased USC defeating a competitive University of Missouri team 20-7, finishing the
season with a record of 9-2. The 1924 Trojan’s were coached by Elmer Henderson, the
winningest coach in USC’s history, with a record of 45-7 (.865). Also present on the field
the day of the LA Christmas Festival, was Brice Taylor, USC’s first All-American.
Scenes from the 1924 Los Angeles Christmas Festival:
USC Head Coach
Elmer "Gloomy Gus" Henderson
USC All-American
Brice Taylor
The Los Angeles Memorial Coliseum
in its first year!
4

5. The Los Angeles Memorial Coliseum
Completed in 1923, Los Angeles Memorial Coliseum is located in the University Park
neighborhood of Los Angeles at Exposition Park. With a seating capacity of 93,607,
the Coliseum has played host to the USC Trojans (11 time NCAA Champions) since
1923.
In addition, The Coliseum has the distinction of being the only stadium in the world
to host the Olympic Games twice, in 1932 and 1984. It is also the only Olympic
stadium to have hosted the Super Bowl twice, in 1967 and 1973, as well as the World
Series in 1959. More recently, it was the selected stadium for the U.S. bid to host the
FIFA World Cup 2018/2022, which in Dec. 2010 was awarded to Russia (2018) and
Qatar (2022).
5

6. LA Memorial Coliseum Support Letter
6

7. More Than Just Another Football Game
The Christmas Bowl® committee estimates the new bowl game will generate more
than $30 million annually for the local economy, much of which comes from out-oftown fans spending on local hotels, restaurants, entertainment, retail stores, local
services and beyond.
Much more than just another football game, the Christmas Bowl® represents an
opportunity to become the second largest economic impact of an annual one-day
event during the holiday period in Los Angeles behind the Rose Bowl.
Los Angeles Mayor
Eric Garcetti
"The Christmas Bowl® is not only an
enjoyable entertainment option for Southern
California residents and tourists alike, but it is
also a critically important economic boost
to the local economy, " said Mayor Eric
Garcetti, "I’m pleased with the efforts of
Derek Dearwater and John Perles, as well as
the rest of the Christmas Bowl® committee to
bring a new Holiday tradition for the City of
Los Angeles.
7

8. Mayor Eric Garcetti Support Letter
8

9. No Better Place Than LA
 LA has a large population with a huge college football following
 LA is one of the top 3 recruiting markets for high school, or JC talent.
Showcasing your team in the Coliseum serves as an excellent incentive to lure
Southern California’s young talent into your conference
 LA is the 2nd largest television market in the U.S.
 The Los Angeles Memorial Coliseum is a historic venue
LA
 LA is an important tourist destination -- ranks 4th among most visited U.S. cities
 Universal Studios & Disney Park alone have 20 million visitors per year!
 LA’s climate is moderate, with a daily high temperature average of 68° in
December
 LA is a safe place - crime rate is the 2nd lowest of 10 U.S. cities with a population
over 1 million
 LA has 6 major airports (LAX/ONT/SNA/LGB/BUR), providing easy access and
economical options for all FBS teams and fans -- most fans can fly direct!
9

10. No Better Place Than LA
Only 2.5 miles from the Los Angeles Memorial Coliseum is L.A. Live, which is an new
entertainment complex located adjacent to the Staples Center. L.A. Live cost
approximately $2.5 billion and was developed by Anschutz Entertainment Group (AEG),
Wachovia Corp, Azteca Corp, MacFarlane Partners, along with help from Los Angeles
taxpayers. It has 5.6 million square feet of apartments, ballrooms, bars, concert theatres,
restaurants, movie theaters and a 54-story hotel and condominium tower, on a 27-acre
site. The complex became home to AEG and Herbalife headquarters in December 2008.
http://lalive.com/
10

12. 2014-19 Conference Alignments
The Christmas Bowl® is in final negotiations to secure the PAC-12 #8 selection to play the
Mountain West #7 selection in the new bowl beginning in December 2014:
PAC 12 Bowl Eligible History (2014-15 Alignment)
(1= Bowl Eligible / 0 = Not Eligible)
TEAM
2006 2007 2008 2009 2010 2011 2012 2013
USC
1
1
1
1
1
1
1
1
Oregon
1
1
1
1
1
1
1
1
Utah
1
1
1
1
1
1
0
0
Arizona
1
0
1
1
1
0
1
1
Oregon State
1
1
1
1
0
0
1
1
UCLA
1
1
0
1
0
1
1
1
Cal
1
1
1
1
0
1
0
0
Stanford
0
0
0
1
1
1
1
1
Arizona State
1
1
0
0
0
1
1
1
Washington
0
0
0
0
1
1
1
1
Washington St.
1
0
0
0
0
0
0
1
Colorado
0
1
0
0
0
0
0
0
Total Pac 12
9
8
6
8
6
8
8
9
8 Year
Total
8.0
8.0
6.0
6.0
6.0
6.0
5.0
5.0
5.0
4.0
2.0
1.0
7.75
MW Bowl Eligible History (2014-15 Alignment)
(1= Bowl Eligible / 0 = Not Eligible)
TEAM
2006 2007 2008 2009 2010 2011 2012 2013
Boise State
1
1
1
1
1
1
1
1
Nevada
1
1
1
1
1
1
1
0
Air Force
0
1
1
1
1
1
1
0
Fresno
0
1
1
1
1
0
1
1
Hawaii
1
1
1
0
1
0
0
0
San Diego St.
0
0
0
0
1
1
1
1
San Jose State
1
0
1
0
0
0
1
1
Utah State
0
0
0
0
0
1
1
1
Wyoming
1
0
0
1
0
1
0
0
New Mexico
1
1
0
0
0
0
0
0
Colorado State 0
0
1
0
0
0
0
1
UNLV
0
0
0
0
0
0
0
1
Total MW
6
6
7
5
6
6
7
7
8 Year
Total
8.0
7.0
6.0
6.0
4.0
4.0
4.0
3.0
3.0
2.0
2.0
1.0
6.25
12

13. Christmas Bowl® TV Coverage
Date
Mon., 1/7/13
Tue., 1/1/13
Thu., 1/3/13
The Christmas Bowl® anticipates a TV rating between 2.3 and 3.4,
with 45,000+ in attendance, in the 2014-15 postseason, given the
strength of the proposed conferences aligned, as well as the
appeal associated with the Children’s Miracle Network and its
celebrities.
Fri., 1/4/13
Tue., 1/1/13
Wed., 1/2/13
Tue., 1/1/13
Mon., 12/31/12
Tue., 1/1/13
Sat., 12/29/12
Sat., 12/29/12
Fri., 12/28/12
Sat., 12/22/12
Sat., 12/29/12
Mon., 12/31/12
Thu., 12/27/12
Fri., 12/28/12
Sat., 12/29/12
Thu., 12/27/12
Sat., 12/15/12
Sat., 1/5/13
Wed., 12/26/12
Sat., 12/22/12
RFP’s will be sent out to the following preferred networks, once
conference commitments are established:
Sat., 12/15/12
Mon., 12/31/12
Thu., 12/20/12
Mon., 12/24/12
Tue., 1/1/13
Mon., 12/31/12
Sun., 1/6/13
The timing of the 2014-15 Christmas Bowl® telecast will be clearer
once a television contract has been finalized.
Thu., 12/27/12
Fri., 12/21/12
Fri., 12/28/12
Sat., 12/29/12
Tue., 1/1/13
Bowl
BCS Title Game
Alabama/Notre Dame
Rose:
Stanford/Wisconsin
Fiesta:
Oregon/Kansas State
Cotton:
Texas A&M/Oklahoma
Capital One:
Georgia/Nebraska
Sugar:
Louisville/Florida
Orange:
FSU/Northern Illinois
Peach:
Clemson/LSU
Outback:
South Carolina/Michigan
Alamo:
Texas/Oregon State
Pinstripe:
Syracuse/West Virginia
Texas:
Texas Tech/Minnesota
Las Vegas:
Boise State/Washington
Buffalo Wild Wings:
Michigan State/TCU
Sun:
Georgia Tech/USC
Belk:
Cincinnati/Duke
Russell Athletic:
Virginia Tech/Rutgers
Armed Forces:
Rice/Air Force
Holiday:
Baylor/UCLA
Famous Idaho Potato:
Utah State/Toledo
BBVA Compass:
Mississippi/Pittsburgh
Little Ceasars:
C. Michigan/W. Kentucky
New Orleans:
UL-Lafayette/ECU
New Mexico:
Arizona/Nevada
Liberty:
Tulsa/Iowa State
Poinsettia:
BYU/San Diego State
Hawaii:
SMU/Fresno State
Gator:
Northwestern/Miss. St.
Music City:
Vanderbilt/N.C. State
GoDaddy.com:
Arkansas St./Kent St.
Military:
SJSU/Bowling Green
St. Petersburg:
UCF/Ball State
Independence:
Ohio/UL-Monroe
Fight Hunger:
Arizona State/Navy
Heart of Dallas:
Oklahoma St./Purdue
Source: Nielsen Media Research
Net 2012-13 Rating
ESPN
15.1 (26.4M)
ESPN
9.4 (17.0M)
ESPN
7.4 (12.3M)
FOX
7.2 (11.9M)
ABC
6.6 (11.0M)
ESPN
6.2 (10.1M)
ESPN
6.1 (10.6M)
ESPN
4.8 (8.6M)
ESPN
4.3 (7.6M)
ESPN
4.1 (6.7M)
ESPN
3.4 (5.1M)
ESPN
2.9 (4.6M)
ESPN
2.9 (4.4M)
ESPN
2.7 (4.4M)
CBS
2.7 (4.0M)
ESPN
2.6 (3.9M)
ESPN
2.5 (3.9M)
ESPN
2.3 (3.3M)
ESPN
2.0 (2.9M)
ESPN
1.9 (2.8M)
ESPN
1.9 (2.7M)
ESPN
1.8 (2.7M)
ESPN
1.8 (2.6M)
ESPN
1.8 (2.6M)
ESPN
1.7 (2.7M)
ESPN
1.5 (2.2M)
ESPN
1.4 (2.4M)
ESPN2
1.4 (2.2M)
ESPN
1.4 (2.0M)
ESPN
1.3 (1.9M)
ESPN
1.3 (1.9M)
ESPN
1.3 (1.9M)
ESPN
1.3 (1.7M)
ESPN2
0.7 (1.1M)
ESPNU
0.5 (943K)
13

14. Christmas Bowl® Preferred TV Time Slots
Christmas Week 2014
Monday
22
Tuesday
23
Wednesday
24
Thursday
25
Friday
26
27
3:00 PM*
2:00 PM*
Saturday
Sunday
28
2:00 PM*
Christmas Day
* Pacific Time
3rd
Choice
2nd
Choice
1st
Choice
The Christmas Bowl® has selected Saturday the 27th as the preferred game day, with
the 2nd choice on Friday the 26th, and the 3rd choice on Christmas Eve.
14

15. Christmas Bowl® Events Schedule
V.I.P. Reception/Dinner – 3 to 4 days prior to the game date, this social event will take place for the
teams, schools’ official travel parties, bowl sponsors, Children’s Miracle Network, bowl media, and
designated guests by invitation only.
Players Night Out – 3 to 4 days prior to the game date, a recreational event (TBD) will be held for the
players of both teams.
Kickoff Luncheon – 2 days prior to game date, a grand kickoff luncheon will be held for
representatives of the bowl sponsors, team members, official travel party members, as well as guests
of the bowl.
LA Children’s Hospital Visit - 1 or 2 days prior to game date head coaches and senior players from
each team will visit pediatric patients at one of Children’s Miracle Network’s largest children’s
hospital’s in the region.
Alumni Tailgate Party – Two separate simultaneous events prior to kickoff on game day for each
team’s alumni association, to include mascots, band members, dignitaries, etc.
15

16. Western Non-Access Bowl Comparison Chart
Criteria
Market
Los Angeles
Population Density (USCB 2008)
24,745,616
Major Airport(s)
LAX/SNA/LGB/BUR/ONT
2012-13 Game Date (Pacific Time)
N/A
AccuWeather Avg. Temp (Dec)
68 Degrees
Days of Sunshine Annually
284
Crime Rate per 100,000 People
3,308
Venue
LA Memorial Coliseum
Venue Capacity
93,500
2011-12 Attendance
N/A
2010-11 Attendance
N/A
2009-10 Attendance
N/A
Ticket Price
$55 to $75
Conference Alignments in 2012-13
NONE
TV Contract
TBD
TV Rating in 2011-12
N/A
TV Rating in 2010-11
N/A
TV Rating in 2009-10
N/A
Rating % increase 2011-12
N/A
Rating % increase 2010-11
N/A
2011-12 Teams
N/A
2010-11 Teams
N/A
2009-10 Teams
N/A
Charitable Alliances
CMN / GO*VETS Foundation
Title Sponsor
Undisclosed
Year Established
2009
Combined Team Payouts (Cash+Tickets)
TBD
San Francisco
10,368,260
SFO/OAK
12/29 @ 12:15pm
55 Degrees
259
5,393
AT&T Park
29,878
40,184
37,392
San Diego
3,001,072
SAN
12/20 @ 5:00pm
57 Degrees
266
3,650
Qualcomm Stadium
70,000
24,607
32,665
Las Vegas
1,865,746
LAS
12/22 @ 12:30pm
56 Degrees
294
4,913
Sam Boyd Stadium
36,800 to 44,615
35,720
40,018
San Diego
3,001,072
SAN
12/27 @ 6:45pm
66 Degrees
266
3,650
Qualcomm Stadium
70,000
56,313
64,607
32,665
40,121
40,018
64,607
$40 to $75
PAC-12 #6 vs. NAVY
ESPN
2.3
4.6
4.0
-50%
+15.0%
Illinois 20, UCLA 14
Nevada 20, BC 13
USC 24, BC 13
All Stars Helping Kids
Kraft
2002
$1,675,000
$38 to $60
MWC #2 vs. BYU
ESPN
2.1
2.4
3.2
-12.5
-25.0%
TCU 31, LA Tech 24
SDSU 35, Navy 14
Utah 37, Cal 27
Make A Wish
San Diego County C.U.
2005
$1,000,000
$50
MWC #1 vs. PAC-12 #5
ESPN
2.05
2.2
2.2
-6.8
0.0%
Boise State 56, ASU 24
Boise State 26, Utah 3
BYU 44, Ore State 20
Various local charities
Royal Purple
1991
$2,200,000
$70 to $85
PAC-12 #3 vs. Big 12 #5
ESPN
2.69
3.7
3.5
-27.3
+5.0%
Texas 21, Cal 10
Washington 9, Nebraska 7
Neb 33, AZ 0
Rady's Hospital / SD Food Bank
National University
1978
$4,150,000
16

17. Los Angeles Luxury at a Discount!
The Christmas Bowl® has entered into a strategic alliance with the Marriott Corporation,
which ensures teams, student body and fans of exceptional lodging rates* at their
finest properties in LA:
Renaissance Hollywood Hotel & Spa
Manhattan Beach Marriott
LA Marriott Downtown
Marriott at LAX
Bowl Special Rate: $119/Night
JW Marriott at LA Live
Bowl Special Rate: $119/Night
Bowl Special Rate: $99/Night
Bowl Special Rate: $99/Night
Bowl Special Rate: $99/Night
* Similar Christmas Bowl® rates are available at all other Southern California Marriott properties upon request. All rates are subject to change in 2014.
17

19. Christmas Bowl® Primary Charity
The Christmas Bowl® has established a long term exclusive agreement with Children’s
Miracle Network Hospitals to be the primary charity of the new game. The Christmas
Bowl® will serve as a high profile platform for the organizations fundraising efforts,
maintaining the most visibility within the marketing of the bowl game behind the title
sponsor. In addition, a portion of all ticket sales will be donated to the organizations
hospitals.
Children’s Miracle Network Hospitals is a non-profit organization that raises funds for more
than 176 children’s hospitals. Countless individuals, organizations and media partners
unite with the organization to help sick and injured kids in local communities worldwide.
Donations to the organization creates miracles by funding medical care, research and
education that saves and improves the lives of 17 million children each year!
It is the objective of the Christmas Bowl® to become one of the organizations leading fund
raisers over the next 6 years, establishing the bowl game as the most benevolent event in
the NCAA college bowl series.
19

20. CMN Support Letter
The Christmas
Bowl® is exclusively
aligned with CMN,
the largest cause for
children among all
non-profits,
through 2019!
20

21. Children’s Miracle Network
The Children’s Miracle Network hospitals (176) serve 17 million children and their
families each year, which is significantly more than all other children’s causes
combined!
17 Million Patients/Year
4.8 Million Members
129,000 Patients/Year
12,000 Wishes/Year
4,900 Patients/Year
There’s a strong chance that at least one child in your local community is currently
receiving healthcare treatments through CMN’s donations.
www.childrensmiraclenetworkhospitals.org/
21

22. CMN Celebrity Support for the Christmas Bowl®
“Children’s Miracle Network is truly
America’s premier children’s health
care charity and I can think of
nothing more exciting or rewarding
than to have the Children’s Miracle
Network Christmas Bowl become a
reality” - Tim Brown
“Wow! a bowl game which will
raise awareness and funds for
children’s health care needs and
Children’s Miracle Network. What
a great idea. Children’s Miracle
Network is truly a great charity
and they represent our best hope
for helping sick kids in everyone’s
home town.” - Steve Young
Steve Young
NFL Hall of Famer
& ESPN Analyst
Tim Brown
NFL Hall of Famer /
‘87 Heisman Trophy Winner
“The Children’s Miracle
Network Christmas Bowl®, what
a powerful title in support of
North America’s largest and
most effective children’s
charity. I would love to see it
happen.” - Bo Jackson
Bo Jackson
Retired NFL Star /
‘85 Heisman Trophy Winner
“Children’s Miracle Network and
their 176 premier children’s hospitals
across North America help 17 million
children in need of health care
annually. To create a college bowl
game that will raise awareness and
money for their cause is truly a
great effort. I support it in every
way.” - Jerry Rice
Jerry Rice
NFL Hall of Famer
22

23. A Sampling of CMN Star Power
Sir Paul McCartney
Musician-songwriter
Justin Beiber
Singer
John Schneider
Actor/CMN Co-Founder
LeAnn Rimes
Singer/Actress
Glenn Beck
TV/Radio Show Host
Dr. Oz
Surgeon/TV Show Host
Dr. Phil McGraw
TV Show Host
Julianne Hough
Singer/Actor
Jordin Sparks
Singer
Michelle Kwan
Olympic Figure Skater
Franco Harris
NFL Hall of Famer
David Archuleta
Singer
Marie Osmond
Actress/Singer/
CMN Co-Founder
Donnie Osmond
Actor/Singer
Tracy Byrd
Singer
Jonas Brothers
Pop Rock Band
Back Street Boys
Pop Rock Band
Teresa Scanlan
2011 Miss America
23

25. NCAA Postseason Bowl Series is Big Business!
• Bowl games generate over $1.3 billion in economic impact for host communities each year
• Bowl games make $260 million in annual payouts to NCAA schools. Over $2.0 billion
has been paid out since 2000, with more than $2.6 billion expected over the next decade!
• Attendance for all 35 bowl games reached 1.72 million fans in 2012-13!
• Total bowl game TV viewership reached 126 million TV households in 2012-13!
• 50% of the 30 non-BCS bowls had attendance in excess of 50,000 fans. 60% of all 30 non-BCS
bowls experienced increases in attendance from last year.
Source: National Football Foundation and FBA
25

26. Corporate Branding in the Postseason Bowl Series
One of the best platforms to reach male consumers ages 18-49!
The Christmas Bowl® is seeking a title sponsor now!
26

27. Title Sponsorship Benefits
 Full Branding Rights - Option to remove Christmas Bowl® name and brand it
the “Brand X Los Angeles Bowl”
 Stadium Signage with company/brand logo
 Up to Eight 0:30 second TV commercial spots
 Up to Eight 0:30 second Radio commercial spots
 VIP packages / Preferred seating
 Corporate ticketing programs / consumer ticket offerings for sweepstakes
 Free Children’s Miracle Network licensing agreement – Good for one year for
co-branding consumer goods
 3 or 6 year title sponsorship options available
 Price for exclusive title sponsorship: $1,000,000 per year -- 3 year minimum / 6
year maximum
27

28. The Profile of ESPN College Football Fans
(LA, New York, Chicago & Atlanta)
ESPN viewers:
• 33% have 4+ years of college
• 48% white collar, professional, managers
• Have a median household income of $81,239
• 65% own their home
ESPN viewers are active and technologically savvy:
• 77% own a personal computer
• 70% have accessed the Internet over the past 30 days
• 71% access the internet
Demographics:
• 73% Male; 27% Female
• 61% are between the ages of 18-49
• 60% are between the ages of 25-54
Source: ESPN
28

30. Christmas Bowl® Board of Directors
Derek Dearwater
President of Naturade®
Chairman, Founder & CEO Christmas Bowl®
John Perles
Co-Chairman & President Christmas Bowl®
George Perles
Legendary BIG TEN & NFL Coach
Founder & CEO Little Caesar’s Pizza Bowl
Todd Alles
VP, Operations - Christmas Bowl®
Former Director of Football Operations - Ohio State
University (2009-11) and University of Alabama
(2007-08)
Caryn Crump –
CEO, Crump Consultants / Professor
VP, Marketing & Media Relations – Christmas Bowl®
Townsend Bell
IRL IndyCar Series Driver / Entrepreneur
VP, Corporate Sponsorships – Christmas Bowl®
Brian Hazelgren
Founder & Chairman
GO*VETS Foundation
30

31. A Seasoned Executive Committee
The Christmas Bowl® executive team is a skilled group with over 100 years professional
experience. In addition, John Perles, along with his father George Perles, have been
instrumental in the establishment of three postseason bowl games:
• Little Caesar’s Pizza Bowl (formerly Motor City Bowl)
• Go Daddy Bowl (formerly GMAC Bowl)
• International Bowl (defunct)
Legendary Coach
George Perles
John Perles has successfully managed the operations of the Little Caesar’s Pizza Bowl
(formerly Motor City Bowl) in Detroit, for the last 7 years. His role on the Christmas
Bowl® board and the bowl staff will ensure the success of the most benevolent
postseason bowl game in the college postseason bowl series.
31

32. First Year Impact
The Christmas Bowl® anticipates a first year actual attendance in excess of 45,000,
and with strong regional marketing efforts it could surpass 60,000.
The national television audience projection to be around 4,500,000 live viewers, given
the following key points:
• There’s high demand for Non-Access bowl games
• The strength of the proposed conferences
• Integration of CMN Hospitals fund raising events and entertainment with CMN
Hospitals celebrities
Christmas Bowl® contact information:
Contact
Telephone
E-Mail
Derek Dearwater – CEO
(562) 453-6640
derek@christmasbowl.org
John Perles – President
(616) 821-5164
john@christmasbowl.org
Note: The Christmas Bowl® (U.S. Registered Trademark 3788942) is a property of Christmas Bowl, LLC, a California based company
32