Oak Park grew rapidly from 1950 to 1960, increasing its population sevenfold to over 36,000. The city aims to enrich residents' quality of life through diverse community programs, activities, parks and services. Oak Park's Family City Fun Guide lists various recreational activities and events, while local businesses offer restaurants, shopping, and employment opportunities. The city's vision is to become a vibrant destination for community life in the Detroit metropolitan region.
Hackers breached eBay's systems in February, gaining access to login credentials and sensitive personal information for approximately 145 million eBay members. It took eBay several days to notify users about the breach and they failed to clearly communicate the severity of the hack or implications for users. This poor response damaged eBay's reputation and a lawsuit followed. While eBay's financials remained strong, the breach compromised user trust and it is unclear how the stolen data may be misused.
Oak Park grew rapidly from 1950 to 1960, increasing its population sevenfold to over 36,000. The city aims to enrich residents' quality of life through diverse community programs, activities, parks and services. Oak Park's Family City Fun Guide lists various recreational activities and events, while local businesses offer restaurants, shopping, and employment opportunities. The city's vision is to become a vibrant destination for community life in the Detroit metropolitan region.
Hackers breached eBay's systems in February, gaining access to login credentials and sensitive personal information for approximately 145 million eBay members. It took eBay several days to notify users about the breach and they failed to clearly communicate the severity of the hack or implications for users. This poor response damaged eBay's reputation and a lawsuit followed. While eBay's financials remained strong, the breach compromised user trust and it is unclear how the stolen data may be misused.
Ferndale, Michigan became an incorporated city on March 7, 1927 and grew significantly as a bedroom community for Detroit workers from 1920 to 1951. It is a bike, pedestrian, and auto-friendly city with bike parking corrals and loops, an extensive wayfinding system for pedestrians, and over 1,000 parking spots on streets and in lots.
Sooraj Vikram Singh is seeking a challenging position in operations, maintenance, or manufacturing that allows him to utilize and develop his skills. He has over 6 years of experience in commissioning generator transformers, reactors, and other equipment. Currently he is a Production Executive at Crompton Greaves Ltd where he is responsible for production planning and quality management. He aims to add value to any organization through exceptional knowledge, learning ability, and reliability.
Estee Lauder is an American cosmetics company known for high-quality products and customer service. There are two weaknesses in Estee Lauder's management: inconsistent nonverbal communication and delays in supplying stores. At the Navy Exchange Pearl Harbor, the three counter managers have little collaboration. The account manager struggles to ensure timely supply deliveries between branches. Addressing these issues would improve Estee Lauder's operations.
This document outlines the budget and expenses for an online marketing campaign totaling $2,102,400. It projects that with 50,000 new customers generated each year, and an average customer lifetime value (CLV) of $145 per customer, the projected annual profit would be $7,250,000, resulting in a return on investment of 245%. It then provides a four year profit projection for a company called Estee Lauder, showing increasing annual sales, gross profits, and net profits through 2017.
The document discusses the rising male consumer market for the spa industry. It finds that while currently 70% of spa customers are women, men account for 30% of spa industry revenue and 60% of men say they would go to a spa. The document then analyzes a study of men's opinions of themselves and spas. It finds that generation Y men see spas positively and can be targeted using masculine-focused terms like "gentleman's" and "fitness." Spas should target generation Y men specifically to take advantage of the growing male spa customer base.
Estee Lauder has opportunities for growth through its global online presence, where online sales continue to see double-digit growth. The company has launched nearly 50 new mobile commerce sites to expand in emerging markets where mobile is dominant for online shopping. However, Estee Lauder could do more to engage consumers and keep them loyal through enhanced social media engagement, as they face competition from other brands and companies. The business plan and e-marketing plan have become intertwined, with a focus on building brand loyalty and creating awareness through targeted online strategies.
Costco plans to launch Costco "Nature", a new store focused on natural and organic foods. It will target health-conscious consumers in select locations. Key positions like CEO, marketing specialist, and buyers will need to be filled. The stores will offer a wide selection of produce and prepared foods made from ingredients in the store. iPads will be used to provide nutritional information, recipes, and sources for products. Research shows consumers of organic foods tend to be more educated. Costco "Nature" aims to utilize technology like the iPads to provide information to these consumers. Whole Foods will be the main competitor due to its focus on organic products and brand image, though its prices are seen as high. Costco
Sooraj Vikram Singh is seeking a challenging position in operations, maintenance, or manufacturing that allows him to utilize and develop his skills. He has over 6 years of experience in commissioning generator transformers, reactors, and other equipment. Currently he is a Production Executive at Crompton Greaves Ltd where he is responsible for production planning and quality management. He aims to add value to any organization through exceptional knowledge, learning ability, and reliability.
The document provides information to help homeowners prepare to sell or lease their home, including tips on home repairs and improvements that can increase value. It discusses key factors in determining a listing price, such as current market conditions, recently sold comparable properties, and preparing the home to appeal to buyers. An analysis of the local real estate market trends in sales prices, days on market, and optimal selling seasons is also presented.
This document discusses Estee Lauder's e-marketing strategic plan. It covers segmentation, targeting, differentiation, positioning and the marketing mix (product, price, place, promotion). Key points include:
- Segmenting customers based on benefits sought, demographics and behaviors
- Targeting millennials using social media, blogs and mobile apps
- Differentiating through consumer integration and trend setting
- Positioning as a luxury brand both online and in stores
- Developing marketing strategies across the marketing mix to build customer relationships and drive online sales.
This document discusses potential uses for a social media platform and suggests combining it with other brands. It mentions joining a website and attending meetups or walks as ways to utilize the platform. It asks whether combining the platform with a specific meetup brand could be a possibility.
The document discusses a productivity tool called "Fairy Dust" that allows users to organize ideas and information into a visual map. It can be used on both PC and mobile devices. The review notes that while the tool has a simple interface and is useful for organizing thoughts, it could be improved by adding more advanced features for collaboration and integrating with other productivity apps.
This document introduces someone named ishanshan who provides some personal details such as their name and websites they frequent. They describe themselves as a traveler who enjoys experiencing new places and cultures through means such as couchsurfing. They provide their social media profiles for others to connect with them.
Ferndale, Michigan became an incorporated city on March 7, 1927 and grew significantly as a bedroom community for Detroit workers from 1920 to 1951. It is a bike, pedestrian, and auto-friendly city with bike parking corrals and loops, an extensive wayfinding system for pedestrians, and over 1,000 parking spots on streets and in lots.
Sooraj Vikram Singh is seeking a challenging position in operations, maintenance, or manufacturing that allows him to utilize and develop his skills. He has over 6 years of experience in commissioning generator transformers, reactors, and other equipment. Currently he is a Production Executive at Crompton Greaves Ltd where he is responsible for production planning and quality management. He aims to add value to any organization through exceptional knowledge, learning ability, and reliability.
Estee Lauder is an American cosmetics company known for high-quality products and customer service. There are two weaknesses in Estee Lauder's management: inconsistent nonverbal communication and delays in supplying stores. At the Navy Exchange Pearl Harbor, the three counter managers have little collaboration. The account manager struggles to ensure timely supply deliveries between branches. Addressing these issues would improve Estee Lauder's operations.
This document outlines the budget and expenses for an online marketing campaign totaling $2,102,400. It projects that with 50,000 new customers generated each year, and an average customer lifetime value (CLV) of $145 per customer, the projected annual profit would be $7,250,000, resulting in a return on investment of 245%. It then provides a four year profit projection for a company called Estee Lauder, showing increasing annual sales, gross profits, and net profits through 2017.
The document discusses the rising male consumer market for the spa industry. It finds that while currently 70% of spa customers are women, men account for 30% of spa industry revenue and 60% of men say they would go to a spa. The document then analyzes a study of men's opinions of themselves and spas. It finds that generation Y men see spas positively and can be targeted using masculine-focused terms like "gentleman's" and "fitness." Spas should target generation Y men specifically to take advantage of the growing male spa customer base.
Estee Lauder has opportunities for growth through its global online presence, where online sales continue to see double-digit growth. The company has launched nearly 50 new mobile commerce sites to expand in emerging markets where mobile is dominant for online shopping. However, Estee Lauder could do more to engage consumers and keep them loyal through enhanced social media engagement, as they face competition from other brands and companies. The business plan and e-marketing plan have become intertwined, with a focus on building brand loyalty and creating awareness through targeted online strategies.
Costco plans to launch Costco "Nature", a new store focused on natural and organic foods. It will target health-conscious consumers in select locations. Key positions like CEO, marketing specialist, and buyers will need to be filled. The stores will offer a wide selection of produce and prepared foods made from ingredients in the store. iPads will be used to provide nutritional information, recipes, and sources for products. Research shows consumers of organic foods tend to be more educated. Costco "Nature" aims to utilize technology like the iPads to provide information to these consumers. Whole Foods will be the main competitor due to its focus on organic products and brand image, though its prices are seen as high. Costco
Sooraj Vikram Singh is seeking a challenging position in operations, maintenance, or manufacturing that allows him to utilize and develop his skills. He has over 6 years of experience in commissioning generator transformers, reactors, and other equipment. Currently he is a Production Executive at Crompton Greaves Ltd where he is responsible for production planning and quality management. He aims to add value to any organization through exceptional knowledge, learning ability, and reliability.
The document provides information to help homeowners prepare to sell or lease their home, including tips on home repairs and improvements that can increase value. It discusses key factors in determining a listing price, such as current market conditions, recently sold comparable properties, and preparing the home to appeal to buyers. An analysis of the local real estate market trends in sales prices, days on market, and optimal selling seasons is also presented.
This document discusses Estee Lauder's e-marketing strategic plan. It covers segmentation, targeting, differentiation, positioning and the marketing mix (product, price, place, promotion). Key points include:
- Segmenting customers based on benefits sought, demographics and behaviors
- Targeting millennials using social media, blogs and mobile apps
- Differentiating through consumer integration and trend setting
- Positioning as a luxury brand both online and in stores
- Developing marketing strategies across the marketing mix to build customer relationships and drive online sales.
This document discusses potential uses for a social media platform and suggests combining it with other brands. It mentions joining a website and attending meetups or walks as ways to utilize the platform. It asks whether combining the platform with a specific meetup brand could be a possibility.
The document discusses a productivity tool called "Fairy Dust" that allows users to organize ideas and information into a visual map. It can be used on both PC and mobile devices. The review notes that while the tool has a simple interface and is useful for organizing thoughts, it could be improved by adding more advanced features for collaboration and integrating with other productivity apps.
This document introduces someone named ishanshan who provides some personal details such as their name and websites they frequent. They describe themselves as a traveler who enjoys experiencing new places and cultures through means such as couchsurfing. They provide their social media profiles for others to connect with them.