Lalit Modi transformed cricket in India by creating the lucrative Indian Premier League (IPL) in 2008. As the vice president and then commissioner of the Board of Control for Cricket in India (BCCI), he struck major sponsorship deals that made the BCCI very wealthy. However, he had many conflicts over the years with politicians and the BCCI over issues like the IPL schedule and franchise ownership. In 2013, the BCCI expelled Modi from cricket "for life" due to financial irregularities, and he left India amid the controversy.
1. THE LIFE
AND TIMES
OF LALIT
MODI
Notforthefirsttime,LalitModitrendedonTwitteronThursday,thoughnotfortherightreasons.
Onmorningradio,AnantandSaurabhofRadioMirchireadanopenlettertohim,showinghishold
onpopularimagination.TheBoardofControlforCricketinIndia,orBCCI,firedafreshsalvoatModi
onWednesday,expellinghim“forlife”.TheBCCIisitselfundercriticismfornot tacklingafixing
scamthattaintedPresidentNSrinivasan’sson-in-law,amongothers.
2005
2008
2009
2010
2011
2013
Lalit Modi, son of K K Modi and a rank outsider to India's old boys' club of cricket,
becomes vice-ppresident of BCCI. Once ensconced, he quickly changes its fortunes,
striking lucrative marketing and licensing deals that helped transform it into the
world's wealthiest board.
Modi creates IPL, based on 20-20 cricket, witheightfranchisessnapped
byShahRukhKhanandMukeshAmbani,amongothers.Theybidforthetop
players.Tournamentisahit,withcheerleadersandparties.Modirubs
shoulderswithpoliticians,businesstycoonsandfranchiseowners.
Modigoestoetotoewiththhehomeminister
overtheIPLschedulethatclashedwiththe
nationalelections.Thetournamentmovesto
SouthAfricainamatterofdays,withthehelpof
hisextensivenetwork
Modi tweets on the ownership of a new franchise, Kochi. Mediareportsonpoliticalinterferenceinthecreation
ofthenewteamleadtotheresignationofShashiTharoor,thenministerofstateforexternalaffairs
Fixing scandal hits IPL. BCCI expels Modi “for life”
IPL said to be losing lustre:
TV ratings fall, costof franchises paid by team
owners up, teams yetto breakeven.AnApril
study by UK-based Brand Finance figures the IPL
brand is still worth:
The Sri Lanka Premier League
starts butdoes notgetIndian
players as the BCCI suspects
Modi behind the league,
says a minister
StormyscenesinParliamentfollow.
BCCIsacksLalitModiasIPLchairmanciting
financialirregularities.HeleavesIndia
IPLa $4.1-billion(~25,000cr)
enterprisebythen
$3.67 billion
(~22,374 cr)
A look at Modi, architect of the cash-rich Indian Premier League or
IPL, and his incredible run
Source: Reuters
PRE-CRICKET AVATAR: RUNS MODI ENTERTAINMENT NETWORK, WHICH BRINGSESPNTO INDIA