This document explores the impact of the 2011 Japanese earthquake and the ensuing nuclear crisis on global energy policies and public sentiment towards nuclear power. It emphasizes the need for innovation in energy solutions and the importance of public acceptance for new energy technologies. The document also reflects on historical catastrophes and their influence on society's approach to energy sustainability and disaster preparedness.

1. 201103
UNDERSTAND THE PRESENT TO SEE THE FUTURE
Photo by: Bernard Gagnon
WILL JAPAN LEAD TO AN
ENERGY REVOLUTION?
© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |

2. Dear viewer
Thank you for downloading our monthly “Understand the Present to See the
Future” presentation. What other topic can we cover in 201103 than the
Japanese Sendai earthquake?
The human suffering of natural catastrophes always cause comradeship, at
least for a while. This time however, the nuclear consequences of the
catastrophe have caused a worldwide outcry and political turmoil on energy
policies.
We have done some research on the topic and would like to share our
findings with you.
Stay tuned and looking fwd to hearing from you!
Cheers,
Jasper Bouwsma
Founder Vujàdé Ltd.
PS: Shift Happened March 2011 will be provided @ the beginning of April
Stay tuned: www.vujade.com and www.twitter.com/VujadeLtd
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 2

3. Vu-jà-dé
Vujàdé is the opposite of déjà-vu and refers to something that
has not yet taken place or has not yet existed.
Looking for new solutions.
Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words: Vujàdé stands for innovation.
Photo by: Vujàdé Supporting Forward Thinking
© Vujàdé Ltd. – Ltd – Jasper Bouwsma Slide | 3

4. # #
Sustainability Innovation
#
Technology
#
Society
#
Economy
# TOPICS
#
Politics
Photo by: Vujàdé Supporting Forward Thinking
© Vujàdé Ltd. – Ltd. – Jasper Bouwsma Slide | 4

5. “ “The unleashed power of the atom
has changed everything save our modes of
thinking and we thus drift toward
Photo by: Vujàdé Ltd. – Jasper Bouwsma
”
unparalleled catastrophe.”
Albert Einstein (1879-1955)
German-born theoretical physicist
© Vujàdé Ltd. – Supporting Forward Thinking Slide |

6. #
2010
01 SOCIETY
12
Haiti earthquake 230k people die, 300k injured, and 1M
made homeless... almost a year later things seem to have
worsened – Supporting Forward Thinking
© Vujàdé Ltd. Slide | 6

7. #
2010
04 SUSTAINABILITY
20
Beyond Petroleum... 13 dead, 4.9M barrels spilled in 89
days polluting 68k sq mi of sea and marshland
http://bit.ly/gsYfKt Thinking
© Vujàdé Ltd. – Supporting Forward Slide | 7

8. #
2011
01 SOCIETY
14
Photo by:
Tony Bryner
Continuous rain in Australia leads to multiple floods. Steal
prices increases while coal mines are closed and shipment
to © Vujàdé Ltd. – Supporting Forward Thinking
China stalled. Slide | 8

9. #
2011
02 SOCIETY
20
Photo by:
Martin Luff
Earthquake in Christchurch (NZ), a 6.3-magnitude
earthquake killing 200+ people
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 9

10. #
2011
03 SOCIETY
11
This time it is Japan, but the consequences of the
catastrophe go well beyond the borders.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 10

11. #
2011
03 SOCIETY
11
Pictures that make you utterly speechless…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 11

12. #
2011
03 POLITICS
11
Daily news on the escalating consequences of the 9.0-
maginitude earthquake and tsunami go beyond the
imaginable…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 12

13. #
2011
03 SUSTAINABILITY
11
Photo by:
Vujàdé Ltd. – Jasper Bouwsma
And the consequences of this catastrophe go beyond
Japan…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 13

14. #
1945
08 SUSTAINABILITY
09
”Japan is facing its biggest crises since the second world
war”. Naoto Kan, Japan’s prime minister
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 14

15. #
1945
08 SUSTAINABILITY
09
Photo by:
FG2
Since then, Nagasaki has recovered from the visual
destruction of the blast…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 15

16. #
1986
04 SUSTAINABILITY
26
The IAEA was set up in 1957 as the world’s “Atoms for
Peace” to promote safe, secure and peaceful nuclear
technologies. Forward Thinking
© Vujàdé Ltd. – Supporting Slide | 16

17. #
1986
04 SUSTAINABILITY
26
Чернобыль
Radiation in Chernobyl will be stay for the next 48’000
years, but can be repopulated after 600 years give or take
three centuries…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 17

18. #
1986
04 SUSTAINABILITY
26
Photo by:
Jason Minshull
But, how long will it last before people
go and visit the Fukushima site as disaster
Tourists? – Supporting Forward Thinking
© Vujàdé Ltd. Slide | 18

19. #
2011
03 SUSTAINABILITY
11
Photo by:
www.digitalglobe.com
Fukishima Daiichi 3 from 4 reactor are severely damaged,
especially reactor #1 causes an increase in radioactivity.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 19

20. #
2011
03 SUSTAINABILITY
01
Photo by:
Decosu
Chernobyl contaminated 150’000 km2 in Belarus…
Fukushima has 290k inhabitants. Japan has a 377,944 km2
Area and appr. 127M Thinking
© Vujàdé Ltd. – Supporting Forward inhabitants… Slide | 20

21. #
1906
04 SUSTAINABILITY
18
In 1906 San Francisco was hit by a 6.9 Richter scale…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 21

22. #
1989
10 SUSTAINABILITY
17
Photo by:
J.K. Nakata, United States Geological Survey
And again in 1989 by a 7.9 Richter scale earthquake…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 22

23. #
1994
01 SUSTAINABILITY
17
LA was hit in 1933, 1952, 1971, 1987, 1992, 1994 and
2008…
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 23

24. #
2011
03 SUSTAINABILITY
28
The US of A have 104 NPPs (Nuclear Power Plants). Three
of them are of especial interest regarding latest
developments inForward Thinkingthose in California
© Vujàdé Ltd. – Supporting Japan: Slide | 24

25. #
2011
03 SUSTAINABILITY
28
A 2006 study by the Uni of California has demonstrated
that the San Andreas Fault has been sufficiently stressed
for© “the next big one”…
Vujàdé Ltd. – Supporting Forward Thinking Slide | 25

26. #
2011
03 SUSTAINABILITY
28
Photo by:
awnisALAN
The San Onofre Nuclear Power Plant 67.1 mi from Los
Angeles with a population of 3.8M, and 233 mi from San
Francisco – Supporting Forward Thinking
© Vujàdé Ltd. Slide | 26

27. #
2011
03 SUSTAINABILITY
28
The Diablo Canyon Nuclear Power Plant 251 mi from San
Francisco, and 220 mi from the heart of Silicon Valley
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 27

28. # SUSTAINABILITY
From San Francisco to the Diablo Canyon to Los Angeles to
the San Onofre Nuclear Power Plant
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 28

29. #
1986
04 SUSTAINABILITY
26
Photo by:
GRÜNE Baden-Württemberg
The Fukushima effect?
Winfried Kretschmann ended the 58 year CSU reign in
Baden Württemberg,Thinking
© Vujàdé Ltd. – Supporting Forward bringing Angela Merkel in trouble. Slide | 29

30. 2011
03
27 #
SUSTAINABILITY
Photo: www.isaacreber.ch
Die Grünen strahlen: Isaan Reber, Grünliberalen gewinnen
ihr erster Parlamentssitz in BL (Switzerland)
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 30

31. The Fukushima Effect:
Green is suddenly and certainly en vogue.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 31

32. On 20110213 a minimal majority of the Bernese People
voted in favor of nuclear power (down from 67% in 2003).
Only one month Forward Thinking a result is unimaginable…
© Vujàdé Ltd. – Supporting later such Slide | 32

33. Replacing nuclear power cannot be achieved over night,
and requires a long-term vision and planning.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 33

34. # SUSTAINABILITY
Photo by:
Oliver Raupach
Tapping into wind energy can only happen when wind
turbines are accepted and become part of a new kind of
landscape.Supporting Forward Thinking
© Vujàdé Ltd. – Slide | 34

35. # SUSTAINABILITY
Through a higher demand solar panels have reached a new
more affordable prices.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 35

36. Since our power consumption is not decreasing we must
not only look at renewable energy, but also into new kinds
of © Vujàdé Ltd.distribution. #smartgrid
power – Supporting Forward Thinking Slide | 36

37. #
2011
03 SUSTAINABILITY
15
Photo by:
Vujàdé Ltd. – Jasper Bouwsma
We must make sure that new concepts are well thought
over and explained to the public. Germany’s E10 is a good
benchmark of how not to do so.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 37

38. #
2011
03 SOCIETY
27
自粛
Finally, would it be possible to reduce our power
consumption? NYTimes: Post-Tsunami Japan Turns Away
From Excess - http://nyti.ms/e0IsXL #jishuku
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 38

39. # SUSTAINABILITY
Photo by:
Vujàdé Ltd. – Jasper Bouwsma
A new quality of prosperity?
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 39

40. Photo by:
Rama
But, shutting down nuclear reactors takes years and
billions of Euros as the Greifswald and Rheinsberg plants
in © Vujàdé Ltd. – Supporting Forward Thinking
Germany show http://bit.ly/ie5zS5 Slide | 40

41. “ “History is a race between
education and catastrophe.”
Photo by: Vujàdé Ltd. – Jasper Bouwsma
© Vujàdé Ltd. – Supporting Forward Thinking
H.G. Wells (1866-1946)
English Author
”
Slide |

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LICENSED ACCORDING TO A CC-BY-SA LICENSE
This license lets you remix, tweak, and build upon our work
even for commercial reasons, as long as you credit us and
license your new creations under these identical terms.
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© Vujàdé Ltd. – Ltd – Jasper Bouwsma Slide |

43. Vujàdé Ltd.
Postal Address
P.O. Box 4
CH-3257 Grossaffolterm
Visiting Address
Photo by: Vujàdé Ltd – Jasper Bouwsma
Gutenbergstrasse 9
CH-3011 Bern
+41 (0)31 381 50 80
Online
www.vujade.com
contact@vujade.com
VujadeLtd
© Vujàdé Ltd. – Supporting Forward Thinking Slide |