The 2010 Ford F-150 has the strongest frame in its class, along with improved safety features. It has best-in-class towing and payload capabilities. Ford has added two new models for 2010, the FX2 and Harley-Davidson F-150, and has made improvements to further enhance the truck's strength, ride quality, and braking system. The F-150 continues to be backed by Ford's Built Ford Tough slogan.