StudentAid is a media company that places welcome packages directly into university students' bedrooms to introduce them to brands through product samples and coupons. In 2009, they delivered parcels to over 150,000 student rooms across 50 universities containing various branded samples like toothpaste, cereal bars, and shower gel. Their service provides exclusive brand placement to greet students on their arrival and is aimed at capturing this lucrative demographic as they make independent purchasing decisions for the first time.

1. 2010 Student Aid
www.student-aid.co.uk
StudentAid is the only media channel in the UK to provide product / brand placement
“A great way to beat the clutter of the student union and the fresher’s week and
direct into student bedrooms. A Student Aid parcel is placed on a fresher’s bed to greet their get your product directly in the new home of thousands of students / potential
arrival, containing product samples, vouchers, a university guide and branded student shoppers” – Senior Brand Manager, COlGAtE
essentials to ease students into university life and make new brand introductions.
uSP’s
2009 Parcel (APPROxIMATELY 15 SAMPLES IN EACH PARCEL)
• Official welcome parcel to 50 Universities, targeting 150,000 student bedrooms.
• Toothpaste (Colgate) • Anti Drink-Spiking Device (Spikey) • University Endorsement for brands.
• Cereal Bar (Nature Valley) • Wall Planner (Camp America) • 1st to Market – first and only item a student will receive when arriving at uni before being bombarded on
• Tea (Tetley) • Door Hanger (Hostels Club) campus through traditional media channels.
• Tissues (Kleenex) • Pen (Megabus) • Situational and Relevant
• Shampoo (L’Oreal) • Bookmark (Borders) • Only channel offering exclusive brand / product placement direct into student bedrooms.
• Beverages (Drench/Britvic, Boost,Vimto) • Bottle Opener (Misco) • 100% Guaranteed access.
• Sweets (Haribo) • Homeopathy (Rescue Remedy) • Drive to Purchase / Action – try through sample then buy through voucher.
98% Of
• Shower Gel/Soap (Original Source, Lush) • Loyalty/Discount Card (Boots, Scream Bars)
• Moisturiser (Nivea, Green People) • Beer Mat The National Blood Service, Cineworld)
2010
– AdvertiS
e
Why Student Aid? StudentS
uSed the
• Chocolate Bar (Daim Bar) • Post-It Notes (Golden Wonder) directly
intO 150,00 • 96.5% of students view brands positively in their Student Aid parcel. SAmPleS
0 • 98% of students used samples.
IN ASSOCIATION WITH THE INDEPENDENT Student
bedrOOmS’ • 65% of students said the vouchers encouraged them to reuse the product.
Other participating brands included Why Students?
• Lycamobile • Rough Hill • La Senza • Mail Boxes Etc • 1st time Purchasing Decisions - 87% of students are moving away from home for the first time.
• Ryanair • Bella Italia • Logitech • Pearson Education • Size & Spend - Students account for 42% of all 18-24s in the UK and have a purchasing power of over £16bn
• Milkround • Haymarket • Cass Art • Tootfairy Finance • Type - 70% are from ABC1 households and will be tomorrow’s high earners.
• Endsleigh • Beach Break Live • Cafe Rouge • Recession proof - one of the least affected demographics on the consumer confidence index
in the wake of the credit crunch.
universities IN 2009 AND 36 UNIVERSITY OUTSOURCED ACCOMMODATION LOCATIONS
Advertising Options
• Aberdeen • Greenwich, University of • Queen Mary University SAMPlE | PRint | OnlinE
• Brunel University • Harper Adams University College • Roehampton • Headline Sponsorship • Vouchers • Directory • E-shots
• University Campus Suffolk
• Cardiff University
• Heriot-Watt University
• Leeds Metropolitan University
• Robert Gordon University
• Royal Holloway
www.student-aid.co.uk
• Cambridge - Churchill • Leeds, University of • Salford
• CCCU
• Chichester
• London School of Economics and
Political Science
• Sunderland
• Ulster, University of
to put your product/brand in 150,000
• East Anglia, University of • Loughborough • University of East London resident student rooms across the uK,
• Glamorgan, University of • MarJon • Wales, Newport University of
• Glasgow Caledonian University • Nottingham • Wolverhampton, University of cOntAct: michAel KOnig
• Glasgow, University of • Oxford Uni • York St John University on 02030086609 or email michael.konig@student-aid.co.uk
ADDITIONAL UNIVERSITIES FOR 2010, PLEASE CONTACT FOR LATEST DETAILS *figures based on 2008/09 feedback