IDA's mission is to maximize the impact of foreign direct investment (FDI) in transforming Ireland into a global hub for innovation and commercialization, bringing new jobs and economic benefits for Irish people. IDA will work with stakeholders to ensure Ireland remains an attractive place for multinational companies to grow.

1. Mission Statement IDA will maximise the impact of FDI in the transformation of Ireland into a global hub for innovation and commercialisation, bringing new employment opportunities and economic benefits for all its people by sustaining and winning high quality investment. In collaboration with other stakeholders, IDA will ensure Ireland remains a uniquely attractive environment in which multinational companies can grow.

2. Mission Statement “ IDA will maximise the impact of FDI in the transformation of Ireland into a global hub for innovation and commercialisation , bringing new employment opportunities and economic benefits for all its people by sustaining and winning high quality investment. In collaboration with other stakeholders, IDA will ensure Ireland remains a uniquely attractive environment in which multinational companies can grow”.

3. Current Impact of FDI gh KEY FDI IMPACTS ON THE IRISH ECONOMY - €110 BN Exports - 240,000 Jobs in Total - 50% of Corporation Tax - €19 BN Expenditure - €7 BN Payroll - 73% of Business RD&I WORLD LEADERS CHOOSE IRELAND - 8 of the top 10 in ICT - 8 of the top 10 in Pharmaceuticals - 15 of the top 25 in Medical Devices - More than 50% of the world’s leading Financial Services firms

4. Key Considerations in Strategy Unemployment Balanced Regional Development Relative Competitiveness Growth in Services Sustain and develop existing FDI New Markets Reputation Government Focus – Smart Economy Involvement in Broader FDI

5. Megatrends – MNC Focus Urbanisation Population Growth Natural Resources Energy Security / Risk Transportation Health / Longevity Focus on Technology

6. Evolution and Future of FDI *Illustrative examples only

7. ICT Evolution and Horizon 2020 Basic assembly and test Fortress Europe Localisation packaging and printing Higher level manufacturing Low end services Call centres Software development Advanced manufacturing Product and process development RD&I High end services Content development Supply chain optimisation 1980s 1990s 2000s

8. Current Focus Continuum of research from fundamental to productisation Green IT Convergence High-end Services ICT Equipment Software Products Carrier Services IT Services Activity Based Marketing Evolution of ICT

9. 2010-2014 Focus ICT increasingly an enabling technology across all sectors, particularly for Life Sciences and Services Sensors, cloud, exascale, stream and unified computing Storage Data centres; Power and Cooling Technologies Software Wireless communication infrastructure Convergence with a focus on personalised medicine, combination medical products, digital media, Green/ Clean, neutraceuticals and financial informatics Enterprise Information Management (EIM) Supporting technology for: Media Broadcasting Photovoltaic solar energy Mobile Device Technologies Bio-Informatics Ongoing Evolution of ICT

10. Horizon 2020 Continuous evolution of ICT products as an enabling technology across all sectors Ubiquitous miniaturisation, nano/ portability New industry players/constituents/models/landscape Virtualization Enterprise Information Management Beyond silicon…new materials Ongoing Evolution of ICT

11. High Level Goals 2010-2014 62,000 New Jobs Regional Economic Development Emerging Growth Markets RD&I Investments 105,000 Impact 50% of Investments outside of Dublin and Cork 20% of Greenfield investments from Emerging Markets by 2014 Annual €1.7 BN Client Investment by 2014 640

12. Horizon 2020 – 10 Steps to Transformation Transformation Agenda Employment intensive Services FDI New Forms of FDI Balanced Regional Development Emerging Growth Markets Emerging Companies Brand Ireland – New Approaches / Channels Open Innovation Strengthen Ireland’s value proposition Partner with Team Ireland

13. Horizon 2020 - Initiatives to Drive FDI Strategic need to maintain and grow employment and drive Company Transformation ; ESSENTIAL ELEMENTS OF TRANSFORMATION - Company-wide Competitiveness Initiatives - Technology Uplift - Skills Uplift - Research and Development - Process Development - Energy Efficiency

14. Horizon 2020 - Initiatives to Drive FDI New Areas of FDI; Convergence - Combined Medical Products - Personalised Medicine - Digital Convergence - CleanTech Convergence - Financial Informatics / Analytics - MedTech - IT - Services Cloud Computing Services Innovation / Growth in Services CleanTech

15. New Approaches / Forms of FDI; Centres of Excellence Develop, TestBed and Internationalise - Domestic market focused MNCs e.g. Insurance, Distribution, Telcomms - Major Irish Contracts e.g. eHealth Records, Traffic, Water, Energy, Telemedicine Broader FDI; Research Institutes Infrastructure – National Deficit Competition National Policy Growth in Mergers & Acquisitions Horizon 2020 - Initiatives to Drive FDI

16. Supporting Regional Economic Development; Continue to align Property Development Programme to support sectors Leverage Property to secure high impact employment intensive investment Target investments from non traditional sources of FDI Maximise impact from Strategic Investment Projects e.g. high speed International Telecomms connectivity Strong push to maximise last year of 30% ceiling on State Aids in BMW Gateway Focus Sensitive to regional pressure points Horizon 2020 - Initiatives to Drive FDI

17. New High Growth Markets – 20% all greenfield investment by 2014 Emerging Companies Brand Ireland – Communications Open Innovation; - MNCs / Universities / Institutes of Technology - Tax - Internal / External - Client Base - Diaspora Location Advisors Country / Region / City Partnering Models Arts and Culture as a business Horizon 2020 - Initiatives to Drive FDI

18. Strengthen Ireland’s Value Proposition Talent, Technology, Track Record, Tax and the ease of doing Business are entry points Sector / Activity / Country Specific Needs Constant Enhancement Example – Biopharmaceuticals; - FDA Track Record - National Institute for Bioprocessing and Research Training (NIBRT) - SFI Initiatives - FÁS Cork Training Centre - Strategic Sites - Cluster Impact - Financial Incentives

19. Partner with Team Ireland Irish Technology Hotspot Companies Mergers and Acquisitions Trends Maximise impact of MNCs on indigenous companies SFI initiatives as magnet for FDI National Leverage of Expertise Universities and Institutes of Technology Various Stakeholders

20. Horizon 2020 – Policy Enablers Competitiveness Tax Regime Next Generation Networks Energy Infrastructure Education System Regulatory Environment

21. Global Services High-end Manufacturing Research, Development & Innovation Business Model Focus Sectors Life Sciences - Pharma/Biopharma & - Medical Devices Information & Communications Technology Financial Services Content Industry, Consumer & Business Services Diversified Industries and Engineering CleanTech IDA Focus

23. World Competitiveness Rankings IRELAND’S POSITION IN THE WORLD RANKINGS - 1 st for the availability of skilled labour - 1 st for the availability of financial skills - 1 st for real corporate taxes - 3 rd for flexibility and adaptability of people - 3 rd for being open to new ideas - 4 th for labour productivity Source: IMD World Competitiveness Yearbook 2009

24. FDI Continues - Recent Wins

25. IDA Ireland aims to; - be the most Competitive Client-Focused FDI Agency in the world - have the most FDI appropriate Skills Mix - be the innovative leader in new business areas and models - shape the Ireland Inc. product through Team Ireland Competitive Client Focused Culture – Delivering Employment, Value Add and Innovation IDA Ireland – Winning for Ireland

26. Mission Statement IDA will maximise the impact of FDI in the transformation of Ireland into a global hub for innovation and commercialisation, bringing new employment opportunities and economic benefits for all its people by sustaining and winning high quality investment. In collaboration with other stakeholders, IDA will ensure Ireland remains a uniquely attractive environment in which multinational companies can grow.