1. presents
E Awareness
2009 IN FILMS:
SMALL WAS BEAUTIFUL
2009 proved that small films may not be the
best investment option as yet, but the
audience seems to be demanding a little
more than just masala entertainment.
2. Year 2009 has proved
again that big budget
doesn't necessarily mean
big business The year's
much-talked about
NG-IITM
releases Delhi 6,
Kambakkth Ishq (Rs 60
crore), Dil Bole Hadippa,
London Dreams, Aladin
(Rs 40 crore), Blue (Rs
120 crore) and Kurbaan
were high on budget, star-
power and marketing, but
low on entertainment and
recorded dull shows at the
box office.
3. Dev.D can lay claim to
be this year's biggest hit
among the small-budget
NG-IITM
films. With a budget of
Rs. 6 crore and a very
familiar love story, the
film's success revived
Anurag Kashyap's
career in film direction
and further boosted
Abhay Deol's rising
graph in the industry.
4. Quick Gun Murugun :
"If you give the audience
something entertaining
NG-IITM
and gripping enough, I
don't see why they
wouldn't come to watch a
small-budget film," says
Shashanka Ghosh,
director of the cleverly
marketed ‘Quick Gun
Murugun’. The bilingual
film had good run to
prove that humour can be
a bigger draw than grand
sets and costumes.
5. Little Zizou: 'Audiences will
always run to films that have a big
NG-IITM
name,' he says. That's the reason
Sooni Taraporewala roped in John
Abraham for Little Zizou even
though the script didn't demand a
star. Taraporewala's strategy
paid off. After drawing people
to theatres using Abraham's
star appeal, the Rs 2-crore
film enjoyed a month-long run
at the multiplexes.
6. Firaaq is set one month
after 2002 violence in
Gujarat. The film is the
NG-IITM
directorial debut of
Nandita Das, and stars
Naseeruddin Shah, Dipti
Naval, Paresh Rawal,
Raghubir Yadav etc. The
film has largely been well
received, both locally and
internationally. It won
three international awards.
Prepared by: Mahendra Joshi Edited by: Naresh Kapadia