The document outlines a marketing research tactical plan that will take place over 70 days from July 9th to September 17th. It involves three main phases - a scope definition phase to outline research objectives and requirements, a vendor selection phase if external resources are required, and a research phase to develop and conduct the research. The research phase activities include developing questionnaires, identifying information needs, research methods and participants, conducting the research, analyzing findings, and developing a final research report to review with the marketing group.

1. Marketing Research Tactical Plan
ID Project Name Owner Days Start End 9-Jul 16-Jul 23-Jul 30-Jul 6-Aug 13-Aug 20-Aug 27-Aug 3-Sep 10-Sep 17-Sep 24-Sep
Marketing Research
1.0 Tactical Plan R. Ihrig 70 9-Jul 17-Sep
1.1 Scope Definition Phase R. Ihrig 10 9-Jul 19-Jul
1.1.1 Define research objectives R. Ihrig 3 9-Jul 12-Jul
1.1.2 Define research requirements S. Abbas 7 10-Jul 17-Jul
Determine in-house resource or
1.1.3 hire vendor R. Ihrig 2 15-Jul 17-Jul
1.2 Vendor Selection Phase R. Ihrig 19 19-Jul 7-Aug
1.2.1 Define vendor selection criteria R. Ihrig 3 19-Jul 22-Jul
Develop vendor selection
1.2.2 questionnaire S. Abbas, T. Wang 2 22-Jul 24-Jul
1.2.3 Develop Statement of Work S. Abbas 4 26-Jul 30-Jul
1.2.4 Evaluate proposal R. Ihrig, S. Abbas 4 2-Aug 6-Aug
1.2.5 Select vendor R. Ihrig 1 6-Aug 7-Aug
1.3 Research Phase Y. Li 47 9-Aug 25-Sep
Develop market research
1.3.1 information needs questionnaire Y. Li 2 9-Aug 11-Aug
Interview marketing group for
1.3.2 market research needs Y. Li 2 11-Aug 13-Aug
1.3.3 Document information needs Y. Li, S. Abbas 1 13-Aug 14-Aug
Identify information to be gathered
1.3.4 in research Y. Li 2 16-Aug 18-Aug
1.3.5 Identify source of information Y. Li 1 18-Aug 19-Aug
Identify research method (primary
1.3.6 or secondary) Y. Li 1 19-Aug 20-Aug
1.3.7 Identify research participant Y. Li 1 20-Aug 21-Aug
Identify research technique (focus
1.3.8 group or survey) Y. Li 1 23-Aug 24-Aug
Identify timing requirements and
1.3.9 budget Y. Li 1 24-Aug 25-Aug
1.3.10 Develop research plan Y. Li, S. Abbas, T. Wang 1 25-Aug 26-Aug
Develop research information
1.3.11 gathering tool Y. Li, S. Abbas, D. Hall 2 26-Aug 28-Aug
1.3.12 Conduct research Y. Li, S. Abbas, D. Hall 10 30-Aug 9-Sep
1.3.13 Document research findings Y. Li, S. Abbas, D. Hall 5 13-Sep 18-Sep
Y. Li, S. Abbas, D. Hall,
1.3.14 Develop research report R. Ihrig 3 20-Sep 23-Sep
1.3.15 Review report with marketing group Y. Li, S. Abbas, D. Hall 2 23-Sep 25-Sep
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