This is a guide to building a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
I presented this at Upload Lisboa 2014, Portugal's largest digital and social media conference. If you are interested in me presenting at your event please shoot me an email: aehorsburgh@gmail.com
This presentation proposes that brands should build real-time marketing into their every day practice through smaller events that align well with brand values. (Slides 4 - 13)
It then looks at the inner workings of a social media war room, sharing how to plan for real-time opportunities with Netflix at the Oscars. (Slides 14 - 38)
Finally it shows how to scale a war room for teams as small as one person with the required free tools. (Slides 39 - 46).
5 Ways Managers Inspire Great PerformanceVAtWorkboard
Managing is hard work, no matter what level of management you’re at. There are expectations to meet from above and below, and plenty of pressure. Driving accountability and delivering results aren’t easy; in fact, most managers experience higher stress than non-managers and it increases the more senior they are. It can be a pretty thankless job sometimes… here are 5 ways that managers inspire great performance!
To get more tips about being a great manager, check out http://www.workboard.com/blog/.
This is a guide to building a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
I presented this at Upload Lisboa 2014, Portugal's largest digital and social media conference. If you are interested in me presenting at your event please shoot me an email: aehorsburgh@gmail.com
This presentation proposes that brands should build real-time marketing into their every day practice through smaller events that align well with brand values. (Slides 4 - 13)
It then looks at the inner workings of a social media war room, sharing how to plan for real-time opportunities with Netflix at the Oscars. (Slides 14 - 38)
Finally it shows how to scale a war room for teams as small as one person with the required free tools. (Slides 39 - 46).
5 Ways Managers Inspire Great PerformanceVAtWorkboard
Managing is hard work, no matter what level of management you’re at. There are expectations to meet from above and below, and plenty of pressure. Driving accountability and delivering results aren’t easy; in fact, most managers experience higher stress than non-managers and it increases the more senior they are. It can be a pretty thankless job sometimes… here are 5 ways that managers inspire great performance!
To get more tips about being a great manager, check out http://www.workboard.com/blog/.