This document introduces social media and discusses its importance. It defines social media as content and connections created by people or companies using online or mobile applications to collaborate, communicate, share, and influence others. It notes that social media allows networking on a grand scale more efficiently and cheaply than traditional media. Examples mentioned include how Obama used social media in his election campaign and the Vatican's use of YouTube. The document discusses that while some executives dismiss social media, it can boost productivity and create an open culture that values transparency, collaboration, and innovation. It also notes tensions between sharing and privacy on social networks.
1. 24.com is a South African website that ranks 5th in the country according to Comscore and has a business model focused on harnessing user-generated content (UGC) from a network of journalists, writers, and commentators to deliver thought-provoking content.
2. The site takes an editorial approach to UGC by editing all submissions and maintaining basic guidelines, while not paying contributors who write for passion and influence.
3. Key principles for media to intelligently integrate UGC include not abandoning gatekeeping of content, elevating expert readers and contributors, and focusing on quality over being purely open platforms for any content.
4. Partnerships and collaboration between media and bloggers can help
This document introduces social media and discusses its importance. It defines social media as content and connections created by people or companies using online or mobile applications to collaborate, communicate, share, and influence others. It notes that social media allows networking on a grand scale more efficiently and cheaply than traditional media. Examples mentioned include how Obama used social media in his election campaign and the Vatican's use of YouTube. The document discusses that while some executives dismiss social media, it can boost productivity and create an open culture that values transparency, collaboration, and innovation. It also notes tensions between sharing and privacy on social networks.
1. 24.com is a South African website that ranks 5th in the country according to Comscore and has a business model focused on harnessing user-generated content (UGC) from a network of journalists, writers, and commentators to deliver thought-provoking content.
2. The site takes an editorial approach to UGC by editing all submissions and maintaining basic guidelines, while not paying contributors who write for passion and influence.
3. Key principles for media to intelligently integrate UGC include not abandoning gatekeeping of content, elevating expert readers and contributors, and focusing on quality over being purely open platforms for any content.
4. Partnerships and collaboration between media and bloggers can help
1. Embrace multiple platforms like mobile and social networks to reach more users. Mobile devices are becoming the primary way many access the internet.
2. Aggregate content from other sources like blogs and competitors to become a hub of information. Allow users to add their own content as well.
3. Tag content thoroughly and develop semantic layers to automatically generate related articles and unlock archived content for users. This improves searchability and the user experience.