The document discusses strategic management concepts including: 1) Definitions of strategy from Chandler and Anthony that focus on determining long-term goals and objectives and deciding how to allocate resources to achieve them. 2) Porter's Five Forces model for understanding industry competition and competitive positioning. 3) Ansoff's components of strategy including product-market scope, growth vectors, competitive advantage, and synergy. 4) The strategic management process involving analyzing external and internal factors, strategy formulation, implementation, and evaluation.

1. Strategic Management
Session 1, Term IV
Dr. Prasad SN
Professor
sdmimd, Mysore

2. Strategy
“ Strategy can be defined as the determination of
basic long term goals and objectives of an enterprise
and the adoption of courses of action and the
allocation of resources for carrying out these goals”-
Chandler. A
“ The process of deciding on the objectives of the
organization, on changes in these objectives, on the
resources used to govern the acquisition, use and
disposition of these resources” – Anthony.R.N
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3. Strategy and the Organisational
Context
• Organisational Purpose, Mission and Objectives derive
the Strategy
• Organisational Vision constructs the possible result of
achieving the Objectives by following the Strategy
• Goals – Official, Operative and Operational
• Goals normally address – Efficiency, Profitability,
Growth, Shareholder returns, Resource utilization,
Brand reputation, Employee welfare, Societal
contribution, Leadership of market, Leadership in
technology, Innovation, Product/Process evolution,
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4. Resource Based Approach to Strategy
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5. Strategy and Tactics
“Strategy without tactics is the slowest
route to
victory. Tactics without strategy is the
noise before defeat.”- Sun Tzu
Tactics – the intermediate steps in the
strategic path.
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“

6. Types of Strategies
Corporate Strategy-
Gives overall
direction
Business Strategy-
Improving
competitive position
Functional Strategy-
Approach in functional area
to achieve business unit’s
objectives
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7. Porter’s Five Forces Model
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8. Porter’s Five Forces Model
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9. Igor H Ansoff’s Strategy Components
• Product –
Market scope
• Growth vector
• Competitive
advantage
• Synergy
Example, a Software Firm
• Objectives
 ROI, Threshold 20%, Goal 30%
 Sales Growth rate: Threshold 25%, goal 35%
• Strategy Components
 Prod-Market scope- Knowledge Mgt
 Growth vector- Branded products and
diversification
 Competitive Advantage- Value added services;
End to end services
 Synergy- Use of firm’s knowledge capabilities
and marketing for better customer value addition
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10. Pyramid of Business Policy
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11. Strategic Management Process
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12. The 7-S Framework
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13. Consolidation End Game Curve
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14. Blue Ocean Strategy
• Based on a study of 150 strategic moves spanning more
than a hundred years and thirty industries, W Chan
Kim & Renee Mauborgne of INSEAD argue that
companies can succeed not by battling competitors, but
rather by creating ″blue oceans″ of uncontested
market space. They assert that these strategic moves
create a leap in value for the company, its buyers, and
its employees while unlocking new demand and making
the competition irrelevant
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15. Corporate Planning Concept
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16. Four Responsibilities of Managers
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17. Issues Priority Matrix
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18. Continuum Resource Sustainability
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19. Typical Value Chain of a Manufactured
Product
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20. The Corporate Value Chain
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21. Basic Corporate Structure
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22. Product Life Cycle
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23. Thank You
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