Download to read offline
![Kids in SEA more likely to have
access to mobile phones
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL (n = 1644),
B1A For each item below, please select which of these you have in your home and which of these items your child has access to. [MR Per Column]
Devices kids have access to
in their household
Devices in kids’ household
MOBILE PHONE
IS THE KEY DEVICE KIDS
HAVE ACCESS TO
96%
89%
81%
76%
66%
51%
37%
30%
25%
20%
14%
Mobile phone Laptop Tablet Pay TV Desktop Games console
that plays
through a TV
set
Hand-held
gaming console
Subscription
Video on
Demand
Smartwatch Virtual Reality
Device
Apple TV](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-10-2048.jpg)
![Outside of Australia free apps are
more prevalent
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL (n = 1644), D2 (n = 1131), D3 (n =1128 )
D2 Thinking about the Apps you have downloaded in the past month on smart phone or tablet computer for your child, have you downloaded Paid or Free Apps? [SR] [PIPED FROM D1]
D3 What are the factors that drive app download in your household? [RANK TOP 5] [PIPED FROM D2]
1. EDUCATIONAL 55%
2. PRICE 17%
3. CHILDS REQUEST 9%
4. ENTERTAINMENT VALUE 9%
5. GAMES 5%
1%
60%
39%
Paid Apps
Only
Free Apps Only
Both Paid &
Free Apps](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-14-2048.jpg)
![46%
OF INDONESIAN AND FILIPINO KIDS
HAVE A FAVOURITE VLOGGER
COMPARED TO
FAVOURITE VLOGGERS
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL Singapore (n = 506), I13 OPEN (n = 172), Philippines (n = 507), I13 OPEN (n = 231), Indonesia (n = 631), I13 OPEN (n = 360)
I13 Who are your top favourite vloggers or YouTube accounts to watch/follow? [OPEN]
1
. Evantube
Pewdiepie
2
.
3
.
XiaXue
4
.
Ethan Gamer TV
Singapore
1
.
Evantube
Pewdiepie
2
.
3
.
Dan TDM
4
.
Ryan’s ToysReview
Philippines
1
.
Raditya
Edho Zell
2
.
3
.
Pewdiepie
4
.
Upin Ipin
Indonesia
34%
OF SINGAPOREAN KIDS](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-22-2048.jpg)
![Singapore
FAVOURITE GAMES
FAVOURITE GAMES FOR KIDS 4 - 14
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL Singapore (n = 378), Philippines (n = 444), Indonesia (n = 585),
L1 What is your favourite computer, console or handheld game? This can be games on apps, online, on the computer, or on a gaming console. My favourite game is [OPEN]
1
.
2
.
3
.
4
.
IndonesiaPhilippines
1
.
2
.
3
.
4
.
1
.
2
.
3
.
4
.
MINECRAFT
AND CANDY CRUSH
ARE FAVOURITES
ACROSS SOUTH EAST
ASIA](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-24-2048.jpg)
![40%
29%
26% 25% 25%
Slightly different picture in SEA
Sandbox stylePuzzle games Combat/First
person shooter
Google Play
Games
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL (n = 1644)
L3 How many times do you play each style of video game? [MR]
Role-playing
KIDS ACROSS
SOUTH EAST ASIA PLAY
PUZZLE GAMES
ONCE A WEEK OR MORE](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-26-2048.jpg)
![Wild differences across the region
SOURCE: NEW GENERATIONS 2016, AUSTRALIA, NEW ZEALAND, PHILIPPINES, SINGAPORE, INDONESIA
I4 - Tell us what activities you used online sites or apps for in the last month? [MR]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Aged 4-6 Aged 7-9 Aged 10-12 Aged 13-14
AU NZ SG PH ID
ID
PH
NZ
SG
AU](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-29-2048.jpg)
![SEA KIDS’ FAVOURITE TV AD
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL Singapore (n = 506), Philippines (n = 507), Indonesia (n = 631)
H6 What is your favourite TV ad you’ve seen recently? [OPEN]
H7 Why do you like this ad? [SR]
PhilippinesSingapore Indonesia
McDonalds
Lego
Bear Brand
McDonalds
Oreo
Paddle Pop Ice Cream
TV ADS APPEAL TO KIDS THE MOST
FOOD RELATED](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-39-2048.jpg)
![BIGGEST CRAZES
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL Singapore (n = 506) Boys (n = 287), Girls (n = 219) Philippines (n = 507), Boys (n = 269), Girls (n = 238) Indonesia (n = 631), Boys (n = 355), Girls (n = 276)
N1 What is the latest craze or trend that you or your friends are into? [OPEN]
TOTAL
Singapore Philippines Indonesia
GIRLS
BOYS
GIRLS BOYS
GIRLS
1. Pokémon GO
2. Slime
3. Playing Games
BOYS
1. Pokémon GO
2. Playing Games Online
3. Rollerblading/Skating
Singapore
Philippines
Indonesia
1. Pokémon Go
2. K-Pop
3. Frozen
1. Pokémon Go
2. Minecraft
3. Roblox
1. Pokémon GO
2. Pen Apple Pineapple Pen
3. Minecraft
1. Pokémon GO
2. Minecraft
3. Pen Apple Pineapple Pen
Slime
POKÉMON GO
IS THE MOST POPULAR
ACROSS ALL GENDERS
IN SEA](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-43-2048.jpg)
![KIDS’ FAVOURITE TOY BRANDS
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL Singapore Boys (n = 861), Girls (n = 657) Philippines (n = 507), Boys (n = 807), Girls (n = 714) Indonesia Boys (n = 1065), Girls (n = 828)
O1 Tell us the name of your top 3 favourites below: combined O1A, B and C responses.[OPEN]
Singapore
Philippines
Indonesia
GIRLS
GIRLS
GIRLS
1. Barbie
2. Stuffed Toy
3. Lego
1. Barbie
2. Lego
3. Hello Kitty
1. Barbie
2. Play-Doh
3. Lego
1. Car
2. Lego
3. Robot
BOYS
BOYS
BOYS
1. Lego
2. Pokémon
3. Hot Wheels
1. Lego
2. Hot Wheels
3. Avengers
LEGO
IS UNIVERSALLY POPULAR, WHILE
BARBIE IS #1 FOR GIRLS ACROSS SEA](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-45-2048.jpg)
![FAVOURITE CELEBRITIES
1 2 3 4 5
Singapore
Philippines
Indonesia
SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA
BASE TOTAL 13-14yo: Singapore (n = 83), Philippines (n = 77), Indonesia (n = 85)
N3. Who is your favourite celebrity or cartoon character? [OPEN]
1 2 3 4 5
1 3 4 52 Naruto](https://image.slidesharecdn.com/170517newgensfinal-170618160613/75/170517-new-gens-final-47-2048.jpg)
Uploaded byJessica Tams
170517 new gens final
The document summarizes research from a survey of children aged 4-14 and their parents across multiple countries in Southeast Asia and Australia about media consumption habits. Some key findings include: 1) Watching videos such as those on YouTube is the most popular online activity for children, with TV still being the primary media consumed. 2) Mobile phones are the most common device children have access to, and games like Minecraft are consistently popular across the region. 3) Younger children prefer watching cartoons and family movies, while entertainment and funny video content is popular across ages. 4) Parents view advertising as useful but have more concerns about content on YouTube and websites compared to TV. Television ads are seen
More Related Content
![Digital Media Adaptation Model - MRS Kids&youth2011 conference [screens+notes]](https://cdn.slidesharecdn.com/ss_thumbnails/kidsyouth2011-screensnotes-131006060443-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
170517 new gens final
- 2. Fielded in AU,NZ, PH, SG, ID with kids aged 4 to 14 years old and their parents 50 minute online survey 500-1000 responses per market METHODOLOGY SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 3. MY CONTENT Characters, storiesand brands I connect with change with my age. MY MEDIA ACTIVITIES What I want to do and am able to do, changes as I grow and I like to have choice and control. SOURCE: NEW GENERATIONS 2016, AUSTRALIA The things around me are changing all the time so I’m really adaptive, curious and connected. MY WORLD WHO PLURALS ARE… 4-6 7-9 10-12 13-14
- 4. CONTENT & MEDIA CONSUMPTION ILIKE CONTENT THAT MAKES ME LAUGH
- 5. SOURCE: NEW GENERATIONS2016, AUSTRALIA
- 6. WATCHING TV REMAINS THE#1 MEDIA USED BY KIDS MEDIA USED IN THE PAST MONTH APP USAGE, ONLINE VIDEOS AND GAMING ON THE RISE SOURCE: NEW GENERATIONS 2016, AUSTRALIA 92% 61% 57% 52% 52% 52% 41% 33% Watch TV Watch online videos e.g. YouTube Watch DVDs/Blu- ray or videos Played on Apps Play computer or console games that play through a TV Go to the movies at the cinema Listen to the radio Play computer games on a hand- held console 8% 33% -5% 39% 74% -5% -8%
- 7. 2HRS, 35MINS AVE TIMESPENT ON TV REDIFINING TV – TV SCREEN USAGE SHARE OF TIME-SPENT SOURCE: NEW GENERATIONS 2016, AUSTRALIA 0% 5% 10% 15% 20% 25% 30% 35% 40% Watching TV Watching recorded TV programs YouTube Gaming SVOD Services Photos / Personal Videos Content through Apple TV
- 8. 67% 37% 14% 10% 57% 76% 31% 37% Cartoons Movies Actionshows with real people Light Entertainment/Competition (e.g. MasterChef, The Voice) What kids like to watch by themselves What kids watch with their parents MOVIES POPULAR WITH FAMILIES CONTENT PARENTS WATCH WITH THEIR CHILD AND WHAT KIDS LIKE TO WATCH CARTOONS REMAIN MOST POPULAR CONTENT KIDS LIKE TO WATCH SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 9. DIGTIAL DEVICES INTHE HOUSEHOLD SOURCE: NEW GENERATIONS 2016, AUSTRALIA Devices kids have access to in their household Devices in kids’ household 96% 89% 87% 73% 62% 45% 43% 42% 17% 14% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Mobile phone Laptop Tablet Games console Desktop Pay TV SVOD Hand-held game console Apple TV Smartwatch Virtual Reality Device % change YOY: Devices in kids household -1% +9% +22% -8% -5% +4% +354% -27% +122% +425% N/A TABLET IS THE KEY DEVICE KIDS HAVE ACCESS TO
- 10. Kids in SEAmore likely to have access to mobile phones SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL (n = 1644), B1A For each item below, please select which of these you have in your home and which of these items your child has access to. [MR Per Column] Devices kids have access to in their household Devices in kids’ household MOBILE PHONE IS THE KEY DEVICE KIDS HAVE ACCESS TO 96% 89% 81% 76% 66% 51% 37% 30% 25% 20% 14% Mobile phone Laptop Tablet Pay TV Desktop Games console that plays through a TV set Hand-held gaming console Subscription Video on Demand Smartwatch Virtual Reality Device Apple TV
- 11. KIDS USER JOURNEYON DEVICES ACROSS THE DAY SOURCE: NEW GENERATIONS 2016, AUSTRALIA Before School During Recess During Class Before Sleep Home from School Watch Kids TV After Dinner Watch kidsTV Study Play games Watch a family TV Show Play games
- 12. I PLAY BYMYSELF MORE THAN I CHAT WITH FRIENDS APPS & MOBILE
- 13. PRICE DRIVES APPDOWNLOADS SOURCE: NEW GENERATIONS 2016, AUSTRALIA 1. PRICE (31%) 2. EDUCATIONAL (28%) 3. CHILDS REQUEST (15%) 4. ENTERTAINMENT (11%) 5. GAMES (7%) 2% 55% 40% 3% Free Apps only Both Free & Paid Apps Not sure Paid Apps only ALMOST HALF OF KIDS ARE USING PAID APPS
- 14. Outside of Australiafree apps are more prevalent SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL (n = 1644), D2 (n = 1131), D3 (n =1128 ) D2 Thinking about the Apps you have downloaded in the past month on smart phone or tablet computer for your child, have you downloaded Paid or Free Apps? [SR] [PIPED FROM D1] D3 What are the factors that drive app download in your household? [RANK TOP 5] [PIPED FROM D2] 1. EDUCATIONAL 55% 2. PRICE 17% 3. CHILDS REQUEST 9% 4. ENTERTAINMENT VALUE 9% 5. GAMES 5% 1% 60% 39% Paid Apps Only Free Apps Only Both Paid & Free Apps
- 15.
- 16. FUNNY VIDEOS ARE MYFAVOURITE - THEY MAKE ME LAUGH INTERNET & GAMES SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 17. ONLINE SITE ANDAPP USAGE SOURCE: NEW GENERATIONS 2016, AUSTRALIA 79% YOY INCREASE IN WATCHING OR POSTING VIDEOS VIDEOS THE #1 ONLINE ACTIVITY Watching or posting videos 34% 19% School/ homework 22% 25% Playing online games 16% 22% Use social networking sites 9% 9% Watching episodes of TV shows or movies 7% 5% New Gens 2016 New Gens 2014 ACTIVITIES PERFORMED BY KIDS IN THE PAST MONTH
- 18. 19% 49% 11% 36% 38% 68% 13% 21% 23% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% Funny videos Music videos Movie trailers How to videos Toy branded webisodes YOUTUBEVIEWING TOY BRANDED VIDEOS ARE POPULAR AMONGST KIDS 4 - 6 4-6yo 7-9yo 10-12yo 13-14yo SOURCE: NEW GENERATIONS 2016, AUSTRALIA KIDS LOVE WATCHING FUNNY VIDEOS
- 19. MORE KIDS ARECREATING CONTENT SOURCE: NEW GENERATIONS 2016, AUSTRALIA 9% OF KIDS MAKE THEIR OWN VIDEOS POPULAR CONTENT: Me talking about random subjects Videos I take of my pets or other animals Videos of friends and family
- 21. 28% OF KIDS HAVEA FAVOURITE VLOGGER FAVOURITE VLOGGERS 1. 2. 3. 4. 5. Dan TDM Stampy Pewdiepie LDShadowlady JennaMarbles SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 22. 46% OF INDONESIAN ANDFILIPINO KIDS HAVE A FAVOURITE VLOGGER COMPARED TO FAVOURITE VLOGGERS SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL Singapore (n = 506), I13 OPEN (n = 172), Philippines (n = 507), I13 OPEN (n = 231), Indonesia (n = 631), I13 OPEN (n = 360) I13 Who are your top favourite vloggers or YouTube accounts to watch/follow? [OPEN] 1 . Evantube Pewdiepie 2 . 3 . XiaXue 4 . Ethan Gamer TV Singapore 1 . Evantube Pewdiepie 2 . 3 . Dan TDM 4 . Ryan’s ToysReview Philippines 1 . Raditya Edho Zell 2 . 3 . Pewdiepie 4 . Upin Ipin Indonesia 34% OF SINGAPOREAN KIDS
- 23. FAVOURITE GAMES SOURCE: NEWGENERATIONS 2016, AUSTRALIA GIRLS 1. Minecraft 2. Candy Crush 3. Wii Sport BOYS 1. Minecraft 2. Lego 3. Call of Duty 1 2 3 FAVOURITE GAMES FOR KIDS 4 - 14 4
- 24. Singapore FAVOURITE GAMES FAVOURITE GAMESFOR KIDS 4 - 14 SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL Singapore (n = 378), Philippines (n = 444), Indonesia (n = 585), L1 What is your favourite computer, console or handheld game? This can be games on apps, online, on the computer, or on a gaming console. My favourite game is [OPEN] 1 . 2 . 3 . 4 . IndonesiaPhilippines 1 . 2 . 3 . 4 . 1 . 2 . 3 . 4 . MINECRAFT AND CANDY CRUSH ARE FAVOURITES ACROSS SOUTH EAST ASIA
- 25. KIDS PLAY SANDBOX STYLEGAMES ONCE A WEEK OR MORE THE MOST 29% 24% 17% 16% TYPE OF GAMES KIDS PLAY Sandbox style Puzzle games Combat Power up games SOURCE: NEW GENERATIONS 2016, AUSTRALIA GAMES KIDS PLAY ONCE A WEEK OR MORE
- 26. 40% 29% 26% 25% 25% Slightlydifferent picture in SEA Sandbox stylePuzzle games Combat/First person shooter Google Play Games SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL (n = 1644) L3 How many times do you play each style of video game? [MR] Role-playing KIDS ACROSS SOUTH EAST ASIA PLAY PUZZLE GAMES ONCE A WEEK OR MORE
- 27. AS I GROWOLDER I LIKE TO KEEP IN TOUCH WITH MY FRIENDS SOURCE: NEW GENERATIONS 2016, AUSTRALIA SOCIAL MEDIA
- 28. 0% 5% 10% 15% 20% 25% SOCIAL MEDIA USAGE SOURCE:NEW GENERATIONS 2016, AUSTRALIA KIDS 4 – 14 ARE HEAVY USERS OF SOCIAL MEDIA SITES/APPS 0% 20% 40% 60% 4-6 7-9 10-12 13-14
- 29. Wild differences acrossthe region SOURCE: NEW GENERATIONS 2016, AUSTRALIA, NEW ZEALAND, PHILIPPINES, SINGAPORE, INDONESIA I4 - Tell us what activities you used online sites or apps for in the last month? [MR] 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Aged 4-6 Aged 7-9 Aged 10-12 Aged 13-14 AU NZ SG PH ID ID PH NZ SG AU
- 30. I SIT WITHMY KIDS WHILE THEY BROWSE SAFETY AND SUPERVISION
- 31. 0 5 10 15 20 25 30 35 40 45 Facebook Instagram TwitterYouTube Mobile websites Apps YouTube Kids Kids Apps Kids TV channels websites KIDS TV channels KIDS TV CHANNELS ARE THE MOST TRUSTED 1/3 PARENTS ARE CONCERNED ABOUT THE CONTENT THAT IS SHOWN ON YOUTUBE AND WEBSITES SOURCE: NEW GENERATIONS 2016, AUSTRALIA Most concerned Least concerned
- 32. 62% 43% 65% 29% 60% 27% 0% 10% 20% 30% 40% 50% 60% 70% SUPERVISION OF MEDIAUSAGE HOW MUCH OF YOUR CHILD’S TV, INTERNET AND APPS USAGE IS SUPERVISED? 4-6yo 7-9yo 10-12yo 13-14yo TV ONLINE APPS SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 33. ADS HELP ME KNOWWHAT MY KIDS LIKE SOURCE: NEW GENERATIONS 2016, AUSTRALIA ADVERTISING
- 34. SOURCE: NEW GENERATIONS2016, AUSTRALIA
- 35. PARENTS say… PARENTS FINDADVERTISING USEFUL 63% I think that most advertising is responsible and a more positive influence than some people say 42% Encourages my child to try new things 65% Can be useful at introducing me to new products that are relevant for my child 66% Helps me know what my children like SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 36. 58% 15% 10% 8% 7% 4%2% TV ADS INFLUENCE KIDS PLATFORMS INFLUENCING KIDS THE MOST OF PARENTS RANKED TV ADS AS THE MOST INFLUENTIAL PLATFORM 58% Ads on TV Ads on Youtube Online ads Ads on Social Media Other Print ads Outdoor ads SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 37. TV ADS HAVEMORE IMPACT SOURCE: NEW GENERATIONS 2016, AUSTRALIA Kids say… 3x MORE KIDS find ads funny on TV compared with social media 2x AS MANY KIDS NOTICE ADS ON TV compared with social media Ads cut through better on TV versus social media 33% of kids find ads on the internet More annoying than on TV
- 38. 2 TV ADS APPEALTO KIDS FUNNY AUS KIDS’ FAVOURITE TV AD CAPTAIN RISKY (Budget Direct) SOURCE: NEW GENERATIONS 2016, AUSTRALIA 1 UNICORN POOPING (Squatty Potty)
- 39. SEA KIDS’ FAVOURITETV AD SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL Singapore (n = 506), Philippines (n = 507), Indonesia (n = 631) H6 What is your favourite TV ad you’ve seen recently? [OPEN] H7 Why do you like this ad? [SR] PhilippinesSingapore Indonesia McDonalds Lego Bear Brand McDonalds Oreo Paddle Pop Ice Cream TV ADS APPEAL TO KIDS THE MOST FOOD RELATED
- 40. WHY ARE THESEADS KIDS FAVOURITES? I like the characters/people in the ad It’s Funny! It has cool music It tells me something new SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 41. THE BIGGEST BRANDS REMAINEVERGREEN SOURCE: NEW GENERATIONS 2016, AUSTRALIA CELEBRITIES, BRANDS AND TRENDS
- 42. 1 . 2. 3. 4. 5. 6. BOYS 1.Minecraft 2. Lego 3. Pokemon GIRLS 1. Shopkins 2. Beauty 3. Minecraft (eg. Hair, makeup, jewellery-making) BIGGEST CRAZES SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 43. BIGGEST CRAZES SOURCE: NEWGENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL Singapore (n = 506) Boys (n = 287), Girls (n = 219) Philippines (n = 507), Boys (n = 269), Girls (n = 238) Indonesia (n = 631), Boys (n = 355), Girls (n = 276) N1 What is the latest craze or trend that you or your friends are into? [OPEN] TOTAL Singapore Philippines Indonesia GIRLS BOYS GIRLS BOYS GIRLS 1. Pokémon GO 2. Slime 3. Playing Games BOYS 1. Pokémon GO 2. Playing Games Online 3. Rollerblading/Skating Singapore Philippines Indonesia 1. Pokémon Go 2. K-Pop 3. Frozen 1. Pokémon Go 2. Minecraft 3. Roblox 1. Pokémon GO 2. Pen Apple Pineapple Pen 3. Minecraft 1. Pokémon GO 2. Minecraft 3. Pen Apple Pineapple Pen Slime POKÉMON GO IS THE MOST POPULAR ACROSS ALL GENDERS IN SEA
- 44. KIDS’ FAVOURITE TOYBRANDS GIRLS 1. Barbie 2. Lego 3. Shopkins BOYS 1. Lego 2. Marvel’s Avengers/Xmen 3. Hot Wheels SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 45. KIDS’ FAVOURITE TOYBRANDS SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL Singapore Boys (n = 861), Girls (n = 657) Philippines (n = 507), Boys (n = 807), Girls (n = 714) Indonesia Boys (n = 1065), Girls (n = 828) O1 Tell us the name of your top 3 favourites below: combined O1A, B and C responses.[OPEN] Singapore Philippines Indonesia GIRLS GIRLS GIRLS 1. Barbie 2. Stuffed Toy 3. Lego 1. Barbie 2. Lego 3. Hello Kitty 1. Barbie 2. Play-Doh 3. Lego 1. Car 2. Lego 3. Robot BOYS BOYS BOYS 1. Lego 2. Pokémon 3. Hot Wheels 1. Lego 2. Hot Wheels 3. Avengers LEGO IS UNIVERSALLY POPULAR, WHILE BARBIE IS #1 FOR GIRLS ACROSS SEA
- 46. KIDS’ FAVOURITE CELEBRITYOR CARTOON CHARACTER TOP CELEBRITIES GIRLS 1. Elsa 2. Taylor Swift 3. Katie Perry 4. Barbie 5. Peppa Pig BOYS 1. Batman 2. Scooby Doo 3. Spiderman 4. Ben 10 5. Spongebob SOURCE: NEW GENERATIONS 2016, AUSTRALIA
- 47. FAVOURITE CELEBRITIES 1 23 4 5 Singapore Philippines Indonesia SOURCE: NEW GENERATIONS 2016, PHILIPPINES, SINGAPORE, INDONESIA BASE TOTAL 13-14yo: Singapore (n = 83), Philippines (n = 77), Indonesia (n = 85) N3. Who is your favourite celebrity or cartoon character? [OPEN] 1 2 3 4 5 1 3 4 52 Naruto
- 48. SUMMARY HOW KIDS CHANGE AS THEYGET OLDER
- 49. Physical development SOURCE: NEWGENERATIONS 2016, AUSTRALIA Devices Apps The things I can do without help are limited. I love my tablet because I can use it by myself by tapping icons with my fingers and dragging stuff around the screen. 4-7 8-11 12-14 I am getting better at hand-eye coordination and thinking about maps and distances so playing games in virtual worlds is more fun. I’m getting more confident with specialist skills and taking on more grown up physical characteristics. I am starting to feel more independent and better at taking care of myself and my things Devices Devices Apps Apps
- 50. Cognitive development SOURCE: NEWGENERATIONS 2016, AUSTRALIA Games Celebrities 4-7 8-11 12-14 Games Games Celebrities Celebrities I recognize and have favorite characters and I like playing with that have characters I can watch I am starting to follow simple storylines and plots and like to go to the movies I understand that characters aren’t all good or bad and I am developing problem solving skills. I am starting follow more complicated storylines I am interested in making my own School is starting to become really tough learning about complex things so I look for ways to destress while staying connected to my friends
Editor's Notes
- #3 2 weeks in mid July Also researched in NZ, results to follow in a month or 2 VOX POPS !!!!!
- #4 Age range – when they were born – how many kids are they? Talk about 12th version – what we doing different? Age break outs… Why? Kids adoption of media across devices means more segmentation required, cant think about ‘kids’ generally anymore Start with general trends and talk about the differences at the end My world is more diverse than any generation before me. I have big dreams of what I want to be when I grow up. My Content I always want stuff that is fresh, available, and appeals to my whole family. As I grow older time spent playing with toys reduces, homework, watching TV and video content increases.
- #7 Still lots of discussion about the demise of TV but the stats don’t back that up. TV is as strong as ever… For those of you with kids you’’ll know a decision had to be made in the household between ‘the voice’ or ‘masterchef’ for example Of course TV still number one across ALL age groups Listen to the radio seems to be popular mostly for the older age groups tho with kids 10+ talking about it all the time Movies - Lots of big block busters for kids recently
- #8 Of course TV in the lounge is no longer just for Linear, so many other uses. Because of increased connectivity the list keeps expanding
- #9 As we see wave on wave, cartoons and movies are the most popular content for kids Lots of coviewing happening – much more of a family event than kids playing on devices Kids take much more control of their viewing schedule from the age of 10 Stable y-on-y
- #10 OF course devices can’t be denied and as you can see there are plenty of them in the HH Tablets are the stand out that kids have access to. Parents worried about accidental calls to their bosses! WE’ve seen games devices down a little bit. We can assume HH games due to mobiles replacing them Interesting to see VR ownership starting to register. Early days yet
- #11 OF course devices can’t be denied and as you can see there are plenty of them in the HH Tablets are the stand out that kids have access to. Parents worried about accidental calls to their bosses! WE’ve seen games devices down a little bit. We can assume HH games due to mobiles replacing them Interesting to see VR ownership starting to register. Early days yet
- #12 The chart actually shows a traditional shape of the day so during school hours usage is EXTREMELY low. Interesting that TV was still #1 in the peak hours although the content changed. The content varies with kids TV being strong as soon as they get home from school and then shows like masterchef when the parents are relaxing at home later This was supplemented with devices so there’s definitely simultaneous usage going on
- #14 So lets dive into apps briefly in a bit more detail First up we can see that kids now have access to a lot of paid apps, opportunity to develop paid for and freemium content Parents have got used to the idea of paying for quality content – It’s not just about shutting the kids up though, it is a considered purchase
- #15 So lets dive into apps briefly in a bit more detail First up we can see that kids now have access to a lot of paid apps, opportunity to develop paid for and freemium content Parents have got used to the idea of paying for quality content – It’s not just about shutting the kids up though, it is a considered purchase
- #16 KIDS’ FAVOURITE APPS ARE REFLECTIVE OF KIDS’ DAY TO DAY ACTIVITIES Girls – Minecraft !! – in the Philippines 25% of girls have FB Boys – wider range
- #18 Huge rise in watching videos Everything else fairly stable although games down a bit
- #19 We can see how generally all content types increase with age – kids become more inquisitive about the world around them TOY BRANDED VIDEOS ARE POPULAR AMONGST 4-6 YO KIDS – opportunity for that group
- #20 IT’s not huge and it is amongst the older kids generally but kids are starting to make their own stuff. – 17% in SEA Charley’s kitchen is popular here in Aus but there are many more aspiring vloggers out there as we heard….
- #22 TOP VLOGGER VIDEOS ARE ALL ABOUT MINECRAFT Females are strong too – wider range of topics and games
- #23 TOP VLOGGER VIDEOS ARE ALL ABOUT MINECRAFT Females are strong too – wider range of topics and games
- #24 Mine craft is still ruling the roost – the modern day lego (NY times article)
- #25 Mine craft is still ruling the roost – the modern day lego (NY times article)
- #26 Advertisers thinking about developing games themselves Puzzle games and powerup are the opportunity as they are cheaper to develop and expectations are lower
- #27 Advertisers thinking about developing games themselves Puzzle games and powerup are the opportunity as they are cheaper to develop and expectations are lower
- #29 Faddish networks struggle against the monoliths Older kids only – very different in South East Asia
- #30 Faddish networks struggle against the monoliths Older kids only – very different in South East Asia
- #32 Unsurprising social raises concerns YouTube a worry – music explicit lyrics and videos
- #33 SUPERVISION OF KIDS’ MEDIA BEHAVIOUR DECREASES WHEN THEY GROW OLDER TV amongst older kids – co viewing movies. Devices are more solitary so what methods do parents use to limit the content?...
- #34 Advertising helps kids figure out the world around them and also parents stay iin tune with the latest trends and products
- #37 As we’ve seen in previous years, TV is the most inifluential. TV ability to cut through Ads on social and YT more likely to be ignored / less funny (and humour is a huge deal for kids as we can see from their favorite ads…
- #38 Tell us what you think about the ads you see on social media, TV , on the internet etc
- #42 Agree with the title being superfluous
- #43 The field work of the study was done just as Pokemon go was launching. Big impact on our ratings as kids are checking out the cartoons again (already popular)
- #44 The field work of the study was done just as Pokemon go was launching. Big impact on our ratings as kids are checking out the cartoons again (already popular)
- #45 Shopkins for younger kids – HUGE Australian success story
- #46 Shopkins for younger kids – HUGE Australian success story
- #47 No significant sports person came through as per previous years for boys Yes Ben 10 really was the #4 for boys. Cartoons for younger, personalities for older… which takes us nicely into he key differences by age groups ‘Who is your favorite celebrity or cartoon character?... (open end)
- #50 Remove the text and just leave the 3 bullets
- #51 Remove the text and just leave the 3 bullets
- #52 Turner kids channels connect very well with kids Through comedy, Strong brands, and characters kids love We are excited about new brands and characters to launch over the next 12 months such as Ben 10 , Dorothy from Oz and wacky racecs New launch of first event of its size fun run – offering direct connect with our own and own our clients brands