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© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 131
Consumer Buying Behaviour with Reference to Bajaj
Auto Ltd
BHADRAPPA HARALAYYA
HOD and Associate Professor, Department of MBA, Lingaraj Appa Engineering College, Bidar
Abstract- This temporary role record is an aftereffect
of the exploration that is carried out solely from the
ace of business enterprise. During the four semesters
of the direction every understudy ought to almost
truely educate as a learner inside the association to
get halfway information and present a comparable
report to acquire these necessities concentrating the
"M/S SIDET BAJAR BIDAR" capacity of the
association as a large component for any affiliation
to accomplish goals and makes a speciality of This
calls regarding planning at all levels to guarantee the
clear working of this document is to understsnd
typically the BAJAJ AUTOMOBILES paintings
inside connection to diverse partitions.Bajaj Auto Ltd
is probably the assembling and 3 Wheeler makers in
India. The business is super for building R and D,
thing advancement, minimal attempt organizing and
fabricating strategies. The business enterprise
enterprise is the a couple of biggest and 3-wheeled
prices inside the state with prices representing 18%
of just about all out offers. The corporation has two
auxiliaries generally Bajaj Auto International Loge
BV and PT Bajaj Indonesia. The organization come
to be mounted on April 35, 2007 as its entirely
possessed backup Bajaj Automobile Ltd (retaining
employer) beneath the call of Bajaj Investment and
Holding Limited. The employer were offered its
underlying enterprise testomony on, may 7, 2007.
Typically the parent employer works inside portions,
for instance, automobile, protection and speculation,
in addition to that is only typically the tip of the
banquise. Perceiving development openings inside
the vitality, wind, vitality, and account areas, the
discern business enterprise erases those physical
activities into 3 separate elements, each
concentrating on middle enterprise and attractive
talents.
I. INTRODUCTION
The main of marketing is meet and satisfy target
customers need and wants buyer behavior refers to the
people or organization conduct activities and together
with the impact of various influence on them towards
making decision on purchase of product and service in
a market. The field of consumer behavior studies how
individuals, groups and organization select, buy, use
and dispose of goods, service, ideas, or experience to
satisfy their needs and desires understanding
consumer behavior and knowing customer are never
simple. The wealth of products and service produced
in country make our economy strong. The behavior of
human being during the purchase is being termed as"
buyer behavior". Customer says one thing but do
another. They are responding to influences that change
their mind at the last minute. A buyer makes take a
decision whether save or spend the money.
1.1 COMPANY PROFILE
Bajaj Auto Ltd (BAL) any of the two and three
assembling producers in India. The employer is known
for its L and D item development and assembling
capabilities. The particular agency is the biggest
exporter of and 3 wheels inside the empire. The
employer has two backups to be particular Bajaj Auto
International Coopération BV and PT Bajaj
Indonesia.On November twenty nine, 1945 Bajaj Auto
arrived for the sake of M/s Bach raj Investing
Corporation Private Limited. Within 1948 Bajaj Auto
started out to promote and 3 wheels imported in
Indian. In the 50s Bajaj Auto gained a allow from the
Government of India to make two and 3 wheels. In
1960 Bajaj Auto became an open up corporation. In
the a year 1970 Bajaj Auto Automobile 100000.
In 1971 Bajaj Auto propelled a three-wheeler
administrator. In 1977 the organisation propelled a
Back Engine Auto Rickshaw. Within nineteenth 1984,
the organization stone became made for the brand new
© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 132
Bajaj Auto processing plant at WALUJ Aurangabad.
November 5, 1985 Bajaj Auto began technology on
the WALUJ plant. In 1998 Bajaj Auto started
generation at the Chakan Pune Grow. In November
2001, Bajaj Auto propelled the beautiful bicycle
'Pulsar'.
In Feb 2003 Bajaj Auto powered the a hundred and
fifteen Caliber within the traditional engine fragment.
Because based on the Arrangement of Demerger
Scheme Bajaj Holdings and Investment Ltd. (BAL
BHAL ewode) is assessed into 3 assignments with
impact from a hit day of Viz. February 20, 2008. The
protecting company works in fragments, for instance,
safety and different car and project.
Perceiving the improvement openings inside the safety
and budgetary a part of power sparing breeze vitality
organizations made those physical games be three
separate factors that each can deal with middle
enterprise and engage fitness. Consequently claims the
figure enterprise with all blessings and liabilities
included into the hobby in PT Bajaj Auto Indonesia
and in a few merchant businesses are moved to Bajaj
Investment and Holding Ltd (BHIL). Moreover, a sum
of Rs 15000 million in real cash and money reciprocals
are likewise moved to Bajaj Investment and Holding
Ltd. As a major element of the Bajaj Holdings and
Investment Ltd plan changed to Bajaj Auto Ltd (BAL).
The rule date might be close on March 31, 2007.
II. LITERATURE REVIEW WITH RESEARCH
GAP
Hawkins, Best, Coney and Mokherjee: The author
composes an collection of parts that make buyers'
buying propensities, as an instance, statistic and social
impacts (own family and circle of relatives), bunch
impacts, promoting impacts and internal influences
(learning, recognitions, mentalities and so on). The e-
book depicts subject matters, as an instance, the styles
of consumer selections, purchase contribution and
object affiliation. The book likewise accentuates the
way towards looking through information and specific
strategies to provide crucial information to the
customers proposed on this Teaching. The ebook
additionally affirms the person Jugdement and gives
that will man or woman's ability to split between the
comparable upgrade is used into consideration
tangible segregation which could consist of sorts
recognized with individual amour.
Family options for sale choices are comparable to
person basic management. The author examines
different facets which may have an effect upon the
patron's desire. The particular ebook facilities around
the particular existence cycle from the own family and
the requirements of purchasers within the levels of
existence. Family primary leadership bureaucracy as a
collective choice making are recommended and are
recommended to store markets as indicated via the
circle of relatives's pecking order of requirements.
Karunik and Schiffman: This book functions a
dynamic business condition that has by no means been
formerly and the management enterprise is as
promising as ever. In this time of contending
companies recognise the patron will be a ruler within
the particular market and success will be to a awesome
amount challenge to the skills from the supervisor in
offerring the product or administration this guarantees.
The obligation is present within the affiliation with
regard to the improvement of tradition, morals,
responsibility, well really worth and nature of
organizations that needs to be provided to carry out
higher consumer loyalty. The particular dynamic
patron conduct will be needed to give evidence for the
one-of-a-kind elements that legitimately or along with
the aid of inference impact the client ask for.
Philip Kotler: Customers are usually constantly
viewed as the particular middle of enterprise bodily
games. The writers explain in this e guide showcasing
is quite effective 1 of the variables to draw in and
appearance right after clients. Diminish F. Drucker
demonstrates that the company enterprise's first task
will be "to create a purchaser. inch Customer gauge
will produce the quality name. The particular book
features clients' basic leadership and shopping work.
The e-book considers customers as maximizer esteem
as being a distance as hunt costs, mastering, portability
and earnings.
C. Lovelock and M. Writz: The ebook accentuates
showcasing administrations as the wide territory and
delineates marketing and advertising problems in the
particular extra considerable putting of fashionable
administration, advancing the point of interest of an
© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 133
affordable relationship that associates promoting,
operational and selling to HR. You additionally
observe the comprehension of purchaser behavior
capacities to accumulate the proper showcasing
system. Administration preliminaries, management
highlights and administration marketing
methodologies are canvassed on this e book with an
itemized depiction of the management excellent
model.
III. RESEARCH DESIGN
3.1 STATEMENT OF THE PROBLEM
Within the off threat that display surpasses desires,
customers are really glad or upbeat. Customer conduct
is stricken by simply four major concerns, for instance,
social, social, character in addition to intellectual
additives whilst buying any item, the customer from
the selection technique.
• Do clients income?
• What variables upload to be able to client buys?
• Calculate business our general public.
3.2 NEED FOR THE STUDY
Buyer Behavior Playing a remarkable task for
company growth in modern-day exhibit
circumstances. The essential regarded this specific
studies is to determine buyer shopping behavior to
M/S SINDOL BAJAJ. Ought to be identified and
crucial advances need to be taken to help to make
changes. India is brisk and dynamic modifications.
Changing people, execution and changing requests.
The market also need to be supplanted subjectively.
The purpose regarding Consumer Behavior isn't
constantly in order to maintain up consumers yet in
addition attract fresh customers and increment
bargains just as make in addition to hold up logo
mindfulness. In Competitive Market Typically the
diploma of patron commitment comes to a selection
the accomplishment of virtually any object and any
corporation. Night clients have to be focused on and
the ideal method ought to be achieved at the right time.
This will provide you with the proper outcomes.
3.3 OBJECTIVES OF THE STUDY
• To discover what various client conduct and types
of customers are
• To recognize the connection among client behavior
and purchaser esteem, success, certainty and
versatility
• To find out the extent of individuals using a
selected item or office
3.4 SCOPE OF THE STUDY
• Understand patron inclinations and dispositions on
bikes
• To enlarge offers
• This examination causes the association to enhance
object and administration workplaces and
increment piece of the pie and the company's
stocks
• To cope with the problems and wishes of clients
• To determine the hollow between patron goals and
company administrations
• It is furthermore the advantage investigation that
occurs in the company due to the management
3.5 RESEARCH METHODOLOGY
DATA COLLECTION
1) Source of data
2) Sampling plan
Primary Data
Primary method of collecting data through
Questionnaire method and interview method
Secondary Data
a) Book
b) Company journal and records
c) Internet
Sampling size and Methodology adopted
"50" Sampling and Methodology adopted"
Questionnaires cum interview method
IV. ANALYSIS AND INTERPRETATION
4.1 HOW1DID1YOU1COME TO KNOW THE
NAME BAJAJ?
Scale No of
respondent
Percentage
Freinds 25 50
Advertising 16 32
Relatives 6 12
© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 134
Others 3 6
Total 50 100
INTERPRETATION:
From the above graph it is showing that 50% customer
are know the name of Bajaj through Friends, 32% from
Advertising, 12% from Relatives and 6% from others.
4.2 IN YOUR OPINION HOW IS THE
ADVERTISEMENT OF BAJAJ AUTO
MOBILES?
Scale No of
respondent
Percentage
Excellent 15 30
Good 30 60
Average 4 8
Poor 1 2
Total 50 100
INTERPRETATION:
From the above graph it is showing that the opinion
how is the Advertisement of Bajaj Auto mobiles
through customers 30% of Excellent, 60% is good, 8%
is Average and 2% is Poor.
4.3 SOME ADVERTISEMENT FEATURED THE
CELEBRITIES WOULD IT HAS AN IMPACT
ON YOU?
Scale No of
respondent
Percentage
Yes 34 68
No 16 32
Total 50 100
INTERPRETATION:
From the above graph it is showing that 68% of
customers says that Advertisement of celebrities
impact on them and 32% of customer says there is no
impact on them.
4.4 WHAT FACTORS AFFECTING YOUR
BUYING DECISIONS?
Scale No of
respondent
Percentage
Price 7 14
Quality 32 64
Design 3 6
Brand name
of the
company
8 16
Total 50 100
INTERPRETATION:
From the above graph showing that the 14% Price,
64% Quality, 6% Design and 16% Brand name of the
company these factors affecting the customers buying
decision.
4.5 WHAT ARE THE EXTERNAL FACTORS
THAT INFLUENCE YOU ABOUT
PURCHASING BIKE?
Scale No of
respondent
Percentage
© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 135
Brand Image 37 74
Electronic
media
6 12
Print Media 3 6
Exhibition 4 8
Total 50 100
INTERPRETATION:
From the above graph showing that the 74% Brand
Image, 12% Electronic Media, 6% Print Media and
8% Exhibition these factors influence the customers
for Purchasing bike.
4.6 WHICH TYPE OF TWO-WHEELER DO YOU
PREFER MOST?
Scale No of
respondent
Percentage
Motor bike 47 94
Scooter 1 2
Scooties 2 4
Others 0 0
Total 50 100
INTERPRETATION:
From the above graph showing that the 94% of
customers prefer the Motor bike, 2% Scooter, 4%
Scooteis and 0% Others.
4.7 WHICH ATTRIBUTES DO YOU LIKE
MOST IN YOUR TWO-WHEELER?
Scale No of
respondent
Percentage
Fuel
efficiency
5 10
Pick up 21 42
Driving
comfort
22 44
Outlook 2 4
Total 50 100
INTERPRETATION:
From the above graph showing that the 10% Fuel
efficiency, 42% Pick up, 44% Driving comfort and 4%
Outlook these attributes customers most like in two
wheeler.
4.8 WHY DO YOU PURCHASE FROM BAJAJ
COMPANY?
Scale No of
respondent
Percentage
Quality 40 80
More
discounts
1 2
Exchange
facility
5 10
Others 4 8
Total 50 100
INTERPRETATION:
From the above graph showing that is customer
purchase from Bajaj company is 80% for Quality, 2%
for more discount,10% for Exchange facility and 8%
for others.
© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 136
4.9 DO YOU FEEL SATISFY WITH THE PRICE
OF BAJAJ BIKE?
scale No of
respondent
Percentage
Satisfied 33 66
Price is too
high
8 16
Unsatisfied 5 10
Price is too low 4 8
Total 50 100
INTERPRETATION:
From the above graph shows that 66% of satisfied,
16% of Price is too high, 10% of Unsatisfied and 8%
of Price is too low, customers feel with the price of
Bajaj bike.
4.10 DO YOU RECOMMEND BRANDS OF BAJAJ
COMPANY THAT YOU HAVE
PURCHASED?
Scale No of
respondent
Percentage
Yes 46 92
No 4 8
Total 50 100
INTERPRETATION :
From the above graph shows that the 92% of
customers recommend brands of Bajaj company to
others and 8% of customers that do not recommend.
V. FINDINGS, 1CONCLUSION1AND
SUGGESTIONS
5.1 FINDINGS
• I found that 50% customer are know the name of
Bajaj through Friends, 32% from Advertising, 12%
from Relatives and 6% from others.
• I found that the opinion how is the Advertisement
of Bajaj Auto mobiles through customers 30% of
Excellent, 60% is good, 8% is Average and 2% is
Poor.
• I found that 68% of customers says that
Advertisement of celebrities impact on them and
32% of customer says there is no impact on them
• I found that the 14% Price, 64% Quality, 6%
Design and 16% Brand name of the company these
factors affecting the customers buying decision.
• I found that the 74% Brand Image, 12% Electronic
Media, 6% Print Media and 8% Exhibition these
factors influence the customers for Purchasing
bike.
• I found that the 94% of customers prefer the Motor
bike, 2% Scooter, 4% Scooties and 0% Others.
• I found that the 10% Fuel efficiency, 42% Pick up,
44% Driving comfort and 4% Outlook these
attributes customers most like in two wheeler.
• I found that while comparing with other bike the
model of Bajaj bike is 64% of good, 26% of
Excellent, 8% of need to improve and 2% is cant
say.
5.2 CONCLUSION
To conclude the final project on" CONSUMER
BUYING BEHAVIOR TOWORDS ON M/S
SINDOL BAJAJ BIDAR" I have received both
favorable and unfavorable responses from the
respondents. I have met 50 customers of different
places and accommodated at M/S SINDOL BAJAJ
BIDAR and findings were enlightened to me. The
project work has helped in studying and understanding
the practicalities of organization.
The study of "Consumer buying behavior" towards on
M/S Bajaj Sindol Bidar the data was collected from
various sources and also through the tools like
Questionnaire and relevant interaction with concerned
persons. the need was identified in the form of findings
© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 137
and suitable suggestions were put forth in the form of
suggestions.
5.3 SUGGESTIONS
Given that there has been an ascent well-known for
Bajaj bicycles on the market I recommend,
• A first rate role of Bajaj bicycle ought to be
favorite to goal gatherings to construct degree and
merger of item of the entire industry
• To construct the offers of automobiles inside the
agency ought to run huge promotions via diverse
media, in mild of the reality that there may be a
tonsils competition from rivals on the market,
publicizing need to be.
• I prescribe the Bajaj bicycle to provide an superb
deals management to our clients, with a purpose to
upgrade the enterprise's image picture
• The analysis of customer behavior enables
advertising scientists to rely on what customers
will respond to the restrained time information and
realise why they determine a buy inclination.
Advertisers recognize that at the off hazard that
they discover approximately customer primary
leadership criteria, they are able to settings
showcasing tactics and special messages to effect
buyers each of the greater viably
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[31] Haralayya, Dr. Bhadrappa, E-payment - An
Overview (MARCH 28, 2014). Available at
SSRN: https://ssrn.com/abstract=3844409 or
http://dx.doi.org/10.2139/ssrn.3844409 .
[32] Bhadrappa Haralayya . "Customer Satisfaction at
M/s Sindol Bajaj Bidar" Iconic Research And
Engineering Journals, Volume 4 ,Issue 12, June
2021, Page 157-169 Available at:
https://irejournals.com/formatedpaper/1702792.
pdf
[33] Bhadrappa Haralayya . "Ratio Analysis at NSSK,
Bidar" Iconic Research And Engineering
Journals, Volume 4, Issue 12,June 2021, Page
170-182 Available at:
https://irejournals.com/formatedpaper/1702793.
pdf
[34] Bhadrappa Haralayya . "Financial Statement
Analysis of Shri Ram City Union Finance"
Iconic Research And Engineering Journals,
Volume 4, Issue 12,June 2021, Page 183-196
Available at:
https://irejournals.com/formatedpaper/1702794.
pdf
[35] Bhadrappa Haralayya . "Employee Job
Satisfaction at Big Bazaar" Iconic Research And
Engineering Journals, Volume 4, Issue 12, June
2021, Page 197-206 Available at:
https://irejournals.com/formatedpaper/1702795.
pdf
[36] Bhadrappa Haralayya . "Effect of Branding on
Consumer Buying Behaviour at Vijay Bharat
Motors Pvt Ltd, Bidar" Iconic Research And
Engineering Journals, Volume 4, Issue 12, June
2021, Page 207-222 Available at:
https://irejournals.com/formatedpaper/1702796.
pdf
[37] Bhadrappa Haralayya . "Study on Customer
Perceptions Guru Basava Motors, Bidar" Iconic
Research And Engineering Journals, Volume 4,
Issue 12,June 2021, Page 223-231 Available at:
https://irejournals.com/formatedpaper/17027972
.pdf
[38] Bhadrappa Haralayya . "Study on Loans and
Advances for DCC Bank Main Branch
Nayakaman, Bidar" Iconic Research And
Engineering Journals, Volume 4, Issue 12, June
2021, Page 232-242 Available at:
https://irejournals.com/formatedpaper/1702798.
pdf
© JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880
IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 140
[39] Bhadrappa Haralayya . "Work Life Balance of
Employees at Karanja Industries Pvt Ltd, Bidar"
Iconic Research And Engineering Journals,
Volume 4, Issue 12, June 2021, Page 243-254
Available at:
https://irejournals.com/formatedpaper/1702799.
pdf
[40] Bhadrappa Haralayya . "Working Capital
Management at TVS Motors, Bidar" Iconic
Research And Engineering Journals, Volume 4,
Issue 12, June 2021, Page 255-265 Available at:
https://irejournals.com/formatedpaper/1702800.
pdf
[41] Haralayya, Dr. Bhadrappa, Testing Weak Form
Efficiency of Indian Stock Market – An
Empirical Study on NSE (April 30, 2021).
Emerging Global Strategies for Indian Industry
(ISBN: 978-81-910118-7-6), 2021, Available at
SSRN: https://ssrn.com/abstract=3837488
[42] Haralayya, Dr. Bhadrappa, Top 10 Ways to
Improve the Communication Skills (JUNE 20,
2016). Available at SSRN:
https://ssrn.com/abstract=3844410 or
http://dx.doi.org/10.2139/ssrn.3844410
[43] Haralayya, Dr. Bhadrappa, Multi-Inter-Trans
Disciplinary Research Towards Management
and Commerce (July 25, 2016). Available at
SSRN: https://ssrn.com/abstract=3847404

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1702834 PAPER Consumer Buying Behaviour with Reference to Bajaj Auto Ltd.pdf

  • 1. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 131 Consumer Buying Behaviour with Reference to Bajaj Auto Ltd BHADRAPPA HARALAYYA HOD and Associate Professor, Department of MBA, Lingaraj Appa Engineering College, Bidar Abstract- This temporary role record is an aftereffect of the exploration that is carried out solely from the ace of business enterprise. During the four semesters of the direction every understudy ought to almost truely educate as a learner inside the association to get halfway information and present a comparable report to acquire these necessities concentrating the "M/S SIDET BAJAR BIDAR" capacity of the association as a large component for any affiliation to accomplish goals and makes a speciality of This calls regarding planning at all levels to guarantee the clear working of this document is to understsnd typically the BAJAJ AUTOMOBILES paintings inside connection to diverse partitions.Bajaj Auto Ltd is probably the assembling and 3 Wheeler makers in India. The business is super for building R and D, thing advancement, minimal attempt organizing and fabricating strategies. The business enterprise enterprise is the a couple of biggest and 3-wheeled prices inside the state with prices representing 18% of just about all out offers. The corporation has two auxiliaries generally Bajaj Auto International Loge BV and PT Bajaj Indonesia. The organization come to be mounted on April 35, 2007 as its entirely possessed backup Bajaj Automobile Ltd (retaining employer) beneath the call of Bajaj Investment and Holding Limited. The employer were offered its underlying enterprise testomony on, may 7, 2007. Typically the parent employer works inside portions, for instance, automobile, protection and speculation, in addition to that is only typically the tip of the banquise. Perceiving development openings inside the vitality, wind, vitality, and account areas, the discern business enterprise erases those physical activities into 3 separate elements, each concentrating on middle enterprise and attractive talents. I. INTRODUCTION The main of marketing is meet and satisfy target customers need and wants buyer behavior refers to the people or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispose of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in country make our economy strong. The behavior of human being during the purchase is being termed as" buyer behavior". Customer says one thing but do another. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money. 1.1 COMPANY PROFILE Bajaj Auto Ltd (BAL) any of the two and three assembling producers in India. The employer is known for its L and D item development and assembling capabilities. The particular agency is the biggest exporter of and 3 wheels inside the empire. The employer has two backups to be particular Bajaj Auto International Coopération BV and PT Bajaj Indonesia.On November twenty nine, 1945 Bajaj Auto arrived for the sake of M/s Bach raj Investing Corporation Private Limited. Within 1948 Bajaj Auto started out to promote and 3 wheels imported in Indian. In the 50s Bajaj Auto gained a allow from the Government of India to make two and 3 wheels. In 1960 Bajaj Auto became an open up corporation. In the a year 1970 Bajaj Auto Automobile 100000. In 1971 Bajaj Auto propelled a three-wheeler administrator. In 1977 the organisation propelled a Back Engine Auto Rickshaw. Within nineteenth 1984, the organization stone became made for the brand new
  • 2. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 132 Bajaj Auto processing plant at WALUJ Aurangabad. November 5, 1985 Bajaj Auto began technology on the WALUJ plant. In 1998 Bajaj Auto started generation at the Chakan Pune Grow. In November 2001, Bajaj Auto propelled the beautiful bicycle 'Pulsar'. In Feb 2003 Bajaj Auto powered the a hundred and fifteen Caliber within the traditional engine fragment. Because based on the Arrangement of Demerger Scheme Bajaj Holdings and Investment Ltd. (BAL BHAL ewode) is assessed into 3 assignments with impact from a hit day of Viz. February 20, 2008. The protecting company works in fragments, for instance, safety and different car and project. Perceiving the improvement openings inside the safety and budgetary a part of power sparing breeze vitality organizations made those physical games be three separate factors that each can deal with middle enterprise and engage fitness. Consequently claims the figure enterprise with all blessings and liabilities included into the hobby in PT Bajaj Auto Indonesia and in a few merchant businesses are moved to Bajaj Investment and Holding Ltd (BHIL). Moreover, a sum of Rs 15000 million in real cash and money reciprocals are likewise moved to Bajaj Investment and Holding Ltd. As a major element of the Bajaj Holdings and Investment Ltd plan changed to Bajaj Auto Ltd (BAL). The rule date might be close on March 31, 2007. II. LITERATURE REVIEW WITH RESEARCH GAP Hawkins, Best, Coney and Mokherjee: The author composes an collection of parts that make buyers' buying propensities, as an instance, statistic and social impacts (own family and circle of relatives), bunch impacts, promoting impacts and internal influences (learning, recognitions, mentalities and so on). The e- book depicts subject matters, as an instance, the styles of consumer selections, purchase contribution and object affiliation. The book likewise accentuates the way towards looking through information and specific strategies to provide crucial information to the customers proposed on this Teaching. The ebook additionally affirms the person Jugdement and gives that will man or woman's ability to split between the comparable upgrade is used into consideration tangible segregation which could consist of sorts recognized with individual amour. Family options for sale choices are comparable to person basic management. The author examines different facets which may have an effect upon the patron's desire. The particular ebook facilities around the particular existence cycle from the own family and the requirements of purchasers within the levels of existence. Family primary leadership bureaucracy as a collective choice making are recommended and are recommended to store markets as indicated via the circle of relatives's pecking order of requirements. Karunik and Schiffman: This book functions a dynamic business condition that has by no means been formerly and the management enterprise is as promising as ever. In this time of contending companies recognise the patron will be a ruler within the particular market and success will be to a awesome amount challenge to the skills from the supervisor in offerring the product or administration this guarantees. The obligation is present within the affiliation with regard to the improvement of tradition, morals, responsibility, well really worth and nature of organizations that needs to be provided to carry out higher consumer loyalty. The particular dynamic patron conduct will be needed to give evidence for the one-of-a-kind elements that legitimately or along with the aid of inference impact the client ask for. Philip Kotler: Customers are usually constantly viewed as the particular middle of enterprise bodily games. The writers explain in this e guide showcasing is quite effective 1 of the variables to draw in and appearance right after clients. Diminish F. Drucker demonstrates that the company enterprise's first task will be "to create a purchaser. inch Customer gauge will produce the quality name. The particular book features clients' basic leadership and shopping work. The e-book considers customers as maximizer esteem as being a distance as hunt costs, mastering, portability and earnings. C. Lovelock and M. Writz: The ebook accentuates showcasing administrations as the wide territory and delineates marketing and advertising problems in the particular extra considerable putting of fashionable administration, advancing the point of interest of an
  • 3. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 133 affordable relationship that associates promoting, operational and selling to HR. You additionally observe the comprehension of purchaser behavior capacities to accumulate the proper showcasing system. Administration preliminaries, management highlights and administration marketing methodologies are canvassed on this e book with an itemized depiction of the management excellent model. III. RESEARCH DESIGN 3.1 STATEMENT OF THE PROBLEM Within the off threat that display surpasses desires, customers are really glad or upbeat. Customer conduct is stricken by simply four major concerns, for instance, social, social, character in addition to intellectual additives whilst buying any item, the customer from the selection technique. • Do clients income? • What variables upload to be able to client buys? • Calculate business our general public. 3.2 NEED FOR THE STUDY Buyer Behavior Playing a remarkable task for company growth in modern-day exhibit circumstances. The essential regarded this specific studies is to determine buyer shopping behavior to M/S SINDOL BAJAJ. Ought to be identified and crucial advances need to be taken to help to make changes. India is brisk and dynamic modifications. Changing people, execution and changing requests. The market also need to be supplanted subjectively. The purpose regarding Consumer Behavior isn't constantly in order to maintain up consumers yet in addition attract fresh customers and increment bargains just as make in addition to hold up logo mindfulness. In Competitive Market Typically the diploma of patron commitment comes to a selection the accomplishment of virtually any object and any corporation. Night clients have to be focused on and the ideal method ought to be achieved at the right time. This will provide you with the proper outcomes. 3.3 OBJECTIVES OF THE STUDY • To discover what various client conduct and types of customers are • To recognize the connection among client behavior and purchaser esteem, success, certainty and versatility • To find out the extent of individuals using a selected item or office 3.4 SCOPE OF THE STUDY • Understand patron inclinations and dispositions on bikes • To enlarge offers • This examination causes the association to enhance object and administration workplaces and increment piece of the pie and the company's stocks • To cope with the problems and wishes of clients • To determine the hollow between patron goals and company administrations • It is furthermore the advantage investigation that occurs in the company due to the management 3.5 RESEARCH METHODOLOGY DATA COLLECTION 1) Source of data 2) Sampling plan Primary Data Primary method of collecting data through Questionnaire method and interview method Secondary Data a) Book b) Company journal and records c) Internet Sampling size and Methodology adopted "50" Sampling and Methodology adopted" Questionnaires cum interview method IV. ANALYSIS AND INTERPRETATION 4.1 HOW1DID1YOU1COME TO KNOW THE NAME BAJAJ? Scale No of respondent Percentage Freinds 25 50 Advertising 16 32 Relatives 6 12
  • 4. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 134 Others 3 6 Total 50 100 INTERPRETATION: From the above graph it is showing that 50% customer are know the name of Bajaj through Friends, 32% from Advertising, 12% from Relatives and 6% from others. 4.2 IN YOUR OPINION HOW IS THE ADVERTISEMENT OF BAJAJ AUTO MOBILES? Scale No of respondent Percentage Excellent 15 30 Good 30 60 Average 4 8 Poor 1 2 Total 50 100 INTERPRETATION: From the above graph it is showing that the opinion how is the Advertisement of Bajaj Auto mobiles through customers 30% of Excellent, 60% is good, 8% is Average and 2% is Poor. 4.3 SOME ADVERTISEMENT FEATURED THE CELEBRITIES WOULD IT HAS AN IMPACT ON YOU? Scale No of respondent Percentage Yes 34 68 No 16 32 Total 50 100 INTERPRETATION: From the above graph it is showing that 68% of customers says that Advertisement of celebrities impact on them and 32% of customer says there is no impact on them. 4.4 WHAT FACTORS AFFECTING YOUR BUYING DECISIONS? Scale No of respondent Percentage Price 7 14 Quality 32 64 Design 3 6 Brand name of the company 8 16 Total 50 100 INTERPRETATION: From the above graph showing that the 14% Price, 64% Quality, 6% Design and 16% Brand name of the company these factors affecting the customers buying decision. 4.5 WHAT ARE THE EXTERNAL FACTORS THAT INFLUENCE YOU ABOUT PURCHASING BIKE? Scale No of respondent Percentage
  • 5. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 135 Brand Image 37 74 Electronic media 6 12 Print Media 3 6 Exhibition 4 8 Total 50 100 INTERPRETATION: From the above graph showing that the 74% Brand Image, 12% Electronic Media, 6% Print Media and 8% Exhibition these factors influence the customers for Purchasing bike. 4.6 WHICH TYPE OF TWO-WHEELER DO YOU PREFER MOST? Scale No of respondent Percentage Motor bike 47 94 Scooter 1 2 Scooties 2 4 Others 0 0 Total 50 100 INTERPRETATION: From the above graph showing that the 94% of customers prefer the Motor bike, 2% Scooter, 4% Scooteis and 0% Others. 4.7 WHICH ATTRIBUTES DO YOU LIKE MOST IN YOUR TWO-WHEELER? Scale No of respondent Percentage Fuel efficiency 5 10 Pick up 21 42 Driving comfort 22 44 Outlook 2 4 Total 50 100 INTERPRETATION: From the above graph showing that the 10% Fuel efficiency, 42% Pick up, 44% Driving comfort and 4% Outlook these attributes customers most like in two wheeler. 4.8 WHY DO YOU PURCHASE FROM BAJAJ COMPANY? Scale No of respondent Percentage Quality 40 80 More discounts 1 2 Exchange facility 5 10 Others 4 8 Total 50 100 INTERPRETATION: From the above graph showing that is customer purchase from Bajaj company is 80% for Quality, 2% for more discount,10% for Exchange facility and 8% for others.
  • 6. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 136 4.9 DO YOU FEEL SATISFY WITH THE PRICE OF BAJAJ BIKE? scale No of respondent Percentage Satisfied 33 66 Price is too high 8 16 Unsatisfied 5 10 Price is too low 4 8 Total 50 100 INTERPRETATION: From the above graph shows that 66% of satisfied, 16% of Price is too high, 10% of Unsatisfied and 8% of Price is too low, customers feel with the price of Bajaj bike. 4.10 DO YOU RECOMMEND BRANDS OF BAJAJ COMPANY THAT YOU HAVE PURCHASED? Scale No of respondent Percentage Yes 46 92 No 4 8 Total 50 100 INTERPRETATION : From the above graph shows that the 92% of customers recommend brands of Bajaj company to others and 8% of customers that do not recommend. V. FINDINGS, 1CONCLUSION1AND SUGGESTIONS 5.1 FINDINGS • I found that 50% customer are know the name of Bajaj through Friends, 32% from Advertising, 12% from Relatives and 6% from others. • I found that the opinion how is the Advertisement of Bajaj Auto mobiles through customers 30% of Excellent, 60% is good, 8% is Average and 2% is Poor. • I found that 68% of customers says that Advertisement of celebrities impact on them and 32% of customer says there is no impact on them • I found that the 14% Price, 64% Quality, 6% Design and 16% Brand name of the company these factors affecting the customers buying decision. • I found that the 74% Brand Image, 12% Electronic Media, 6% Print Media and 8% Exhibition these factors influence the customers for Purchasing bike. • I found that the 94% of customers prefer the Motor bike, 2% Scooter, 4% Scooties and 0% Others. • I found that the 10% Fuel efficiency, 42% Pick up, 44% Driving comfort and 4% Outlook these attributes customers most like in two wheeler. • I found that while comparing with other bike the model of Bajaj bike is 64% of good, 26% of Excellent, 8% of need to improve and 2% is cant say. 5.2 CONCLUSION To conclude the final project on" CONSUMER BUYING BEHAVIOR TOWORDS ON M/S SINDOL BAJAJ BIDAR" I have received both favorable and unfavorable responses from the respondents. I have met 50 customers of different places and accommodated at M/S SINDOL BAJAJ BIDAR and findings were enlightened to me. The project work has helped in studying and understanding the practicalities of organization. The study of "Consumer buying behavior" towards on M/S Bajaj Sindol Bidar the data was collected from various sources and also through the tools like Questionnaire and relevant interaction with concerned persons. the need was identified in the form of findings
  • 7. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 137 and suitable suggestions were put forth in the form of suggestions. 5.3 SUGGESTIONS Given that there has been an ascent well-known for Bajaj bicycles on the market I recommend, • A first rate role of Bajaj bicycle ought to be favorite to goal gatherings to construct degree and merger of item of the entire industry • To construct the offers of automobiles inside the agency ought to run huge promotions via diverse media, in mild of the reality that there may be a tonsils competition from rivals on the market, publicizing need to be. • I prescribe the Bajaj bicycle to provide an superb deals management to our clients, with a purpose to upgrade the enterprise's image picture • The analysis of customer behavior enables advertising scientists to rely on what customers will respond to the restrained time information and realise why they determine a buy inclination. Advertisers recognize that at the off hazard that they discover approximately customer primary leadership criteria, they are able to settings showcasing tactics and special messages to effect buyers each of the greater viably REFERENCES [1] BHADRAPPA HARALAYYA , P.S.AITHAL , PERFORMANCE AFFECTING FACTORS OF INDIAN BANKING SECTOR: AN EMPIRICAL ANALYSIS, George Washington International Law Review, Vol.- 07 Issue -01, April-June 2021, PAGE No : 607-621, Available at: http://archive-gwilr.org/wp- content/uploads/2021/06/Bhadrappa- Haralayya.pdf [2] BHADRAPPA HARALAYYA , P.S.AITHAL , TECHNICAL EFFICIENCY AFFECTING FACTORS IN INDIAN BANKING SECTOR: AN EMPIRICAL ANALYSIS, Turkish Online Journal of Qualitative Inquiry (TOJQI), Vol.- 12 Issue -03, June 2021, PAGE No : 603-620, Available at: https://www.tojqi.net/index.php/journal/article/v iew/791/242 [3] BHADRAPPA HARALAYYA , P.S.AITHAL , IMPLICATIONS OF BANKING SECTOR ON ECONOMIC DEVELOPMENT IN INDIA, George Washington International Law Review, Vol.- 07 Issue -01, April-June 2021, PAGE No : 631-642 Available at: http://archive- gwilr.org/wp- content/uploads/2021/06/Bhadrappa-Haralayya- 1.pdf [4] BHADRAPPA HARALAYYA , P.S.AITHAL ,STUDY ON PRODUCTIVE EFFICIENCY OF BANKS IN DEVELOPING COUNTRY, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com) ,Volume: 2, Issue: 5, May 2021, Page No : 184- 194. Available at : http://irjhis.com/paper/IRJHIS2105025.pdf [5] Bhadrappa Haralayya ; P. S. Aithal . "Study on Model and Camel Analysis of Banking" Iconic Research And Engineering Journals ,Volume 4 ,Issue 11 ,May 2021 Page 244-259. Available at https://irejournals.com/paper-details/1702750 [6] Bhadrappa Haralayya and Aithal, P. S.. “Analysis of cost efficiency on scheduled commercial banks in India”. International Journal of Current Research, Volume 13, Issue 06, June 2021, pp 17718-17725 Available at: https://www.journalcra.com/sites/default/files/is sue-pdf/41580.pdf [7] Bhadrappa Haralayya and P. S. Aithal, “A Study On Structure and Growth of Banking Industry in India”, International Journal of Research in Engineering, Science and Management ,Volume 4, Issue 5, May 2021.Page no 225–230. Available at: https://www.journals.resaim.com/ijresm/article/ view/778/749. [8] Bhadrappa Haralayya, Retail Banking Trends in India ,International Journal of All Research Education and Scientific Methods (IJARESM), Volume: 9, Issue: 5, Year: May 2021, Page No : 3730-3732. Available At http://www.ijaresm.com/uploaded_files/docume nt_file/Bhadrappa_Haralayyaqscw.pdf [9] BHADRAPPA HARALAYYA, P.S.AITHAL, FACTORS DETERMINING THE EFFICIENCY IN INDIAN BANKING
  • 8. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 138 SECTOR : A TOBIT REGRESSION ANALYSIS", International Journal of Science & Engineering Development Research (www.ijsdr.org), Vol.6, Issue 6, June-2021, page no.1 - 6, , Available :http://www.ijsdr.org/papers/IJSDR2106001.pdf [10] BHADRAPPA HARALAYYA , P.S.AITHAL , IMPLICATIONS OF BANKING SECTOR ON ECONOMIC DEVELOPMENT IN INDIA, flusserstudies, Volume 30, June 2021,Page No:1068-1080, Available at: https://flusserstudies.org/archives/801 [11] BHADRAPPA HARALAYYA, P.S.AITHAL, STUDY ON PRODUCTIVE EFFICIENCY OF FINANCIAL INSTITUTIONS, International Journal of Innovative Research in Technology, Volume 8, Issue 1, June-2021 ,Page no: 159 – 164, Available: http://ijirt.org/master/publishedpaper/IJIRT1515 14_PAPER.pdf [12] BHADRAPPA HARALAYYA , STUDY OF BANKING SERVICES PROVIDED BY BANKS IN INDIA, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), Volume: 2, Issue: 6, Year: June 2021,Page No : 06-12, Available at : http://irjhis.com/paper/IRJHIS2106002.pdf. [13] BHADRAPPA HARALAYYA, P.S.AITHAL , ANALYSIS OF BANK PERFORMANCE USING CAMEL APPROACH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), Vol.8, Issue 5, May-2021, page no 305-314, Available at : http://www.jetir.org/papers/JETIR2105840.pdf [14] BHADRAPPA HARALAYYA, P.S.AITHAL, ANALYSIS OF BANK PRODUCTIVITY USING PANEL CAUSALITY TEST, Journal of Huazhong University of Science and Technology, Volume 50, Issue 6, June-2021 , Page no: 1 – 16, Available at: https://app.box.com/s/o71lh776opeypauvzucp9e sntjwur9zf [15] BHADRAPPA HARALAYYA, P.S.AITHAL, INTER BANK ANALYSIS OF COST EFFICIENCY USING MEAN, International Journal of Innovative Research in Science, Engineering and Technology (IJIRSET), Volume 10, Issue 6, June-2021 ,Page no: 6391- 6397, Available at: http://www.ijirset.com/upload/2021/june/97_IN TER_NC1.pdf [16] BHADRAPPA HARALAYYA, P.S.AITHAL , ANALYSIS OF TOTAL FACTOR PRODUCTIVITYAND PROFITABILITY MATRIX OF BANKS BY HMTFP AND FPTFP, Science, Technology and Development Journal, Volume 10, Issue 6, June-2021, Page no: 190-203, Available at: http://journalstd.com/gallery/23-june2021.pdf [17] BHADRAPPA HARALAYYA, P.S.AITHAL , ANALYSIS OF BANKS TOTAL FACTOR PRODUCTIVITY BY AGGREGATE LEVEL, Journal of Xi'an University of Architecture & Technology, Volume 13, Issue 6, June- 2021 ,Page no: 296-314, available at: https://www.xajzkjdx.cn/gallery/28- june2021.pdf [18] Bhadrappa Haralayya, P S Aithal, "ANALYSIS OF BANKS TOTAL FACTOR PRODUCTIVITY BY DISAGGREGATE LEVEL", International Journal of Creative Research Thoughts (IJCRT), Volume.9, Issue 6, June 2021, pp.b488-b502, Available at :http://www.ijcrt.org/papers/IJCRT2106187.pdf [19] Haralayya B. Importance of CRM in Banking and Financial Sectors Journal of Advanced Research in Quality Control and Management 2021, 6(1): 8-9 [20] Haralayya B. How Digital Banking has Brought Innovative Products and Services to India. Journal of Advanced Research in Quality Control and Management 2021; 6(1): 16-18 [21] Haralayya B. Top 5 Priorities That will Shape The Future of Retail Banking Industry in India. Journal of Advanced Research in HR and Organizational Management 2021; 8(1&2): 17- 18. [22] Haralayya B. Millennials and Mobile-Savvy Consumers are Driving a Huge Shift in The Retail Banking Industry. Journal of Advanced Research in Operational and Marketing Management 2021; 4(1): 17-19
  • 9. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 139 [23] Haralayya B. Core Banking Technology and Its Top 6 Implementation Challenges. Journal of Advanced Research in Operational and Marketing Management 2021; 4(1): 25-27 [24] Nitesh S Vibhute ; Dr. Chandrakant B. Jewargi ; Dr. Bhadrappa Haralayya . "Study on Non- Performing Assets of Public Sector Banks" Iconic Research And Engineering Journals Volume 4, Issue, 12 June 2021, Page 52-61 Available at https://irejournals.com/formatedpaper/1702767. pdf [25] Haralayya, Dr. Bhadrappa and Saini, Shrawan Kumar, An Overview on Productive Efficiency of Banks & Financial Institution (2018). International Journal of Research, Volume 05 Issue 12, April 2018, Available at SSRN: https://ssrn.com/abstract=3837503 [26] Haralayya, Dr. Bhadrappa, Review on the Productive Efficiency of Banks in Developing Country (2018). Journal for Studies in Management and Planning, Volume 04 Issue 05, April 2018, Available at SSRN: https://ssrn.com/abstract=3837496 [27] Basha, Jeelan and Haralayya, Dr. Bhadrappa, Performance Analysis of Financial Ratios - Indian Public Non-Life Insurance Sector (April 30, 2021). Available at SSRN: https://ssrn.com/abstract=3837465. [28] Haralayya, Dr. Bhadrappa, The Productive Efficiency of Banks in Developing Country With Special Reference to Banks & Financial Institution (april 30, 2019). Available at SSRN: https://ssrn.com/abstract=3844432 or http://dx.doi.org/10.2139/ssrn.3844432 [29] Haralayya, Dr. Bhadrappa, Study on Performance of Foreign Banks in India (APRIL 2, 2016). Available at SSRN: https://ssrn.com/abstract=3844403 or http://dx.doi.org/10.2139/ssrn.3844403 [30] Haralayya, Dr. Bhadrappa, E-Finance and the Financial Services Industry (MARCH 28, 2014). Available at SSRN: https://ssrn.com/abstract=3844405 or http://dx.doi.org/10.2139/ssrn.3844405 [31] Haralayya, Dr. Bhadrappa, E-payment - An Overview (MARCH 28, 2014). Available at SSRN: https://ssrn.com/abstract=3844409 or http://dx.doi.org/10.2139/ssrn.3844409 . [32] Bhadrappa Haralayya . "Customer Satisfaction at M/s Sindol Bajaj Bidar" Iconic Research And Engineering Journals, Volume 4 ,Issue 12, June 2021, Page 157-169 Available at: https://irejournals.com/formatedpaper/1702792. pdf [33] Bhadrappa Haralayya . "Ratio Analysis at NSSK, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12,June 2021, Page 170-182 Available at: https://irejournals.com/formatedpaper/1702793. pdf [34] Bhadrappa Haralayya . "Financial Statement Analysis of Shri Ram City Union Finance" Iconic Research And Engineering Journals, Volume 4, Issue 12,June 2021, Page 183-196 Available at: https://irejournals.com/formatedpaper/1702794. pdf [35] Bhadrappa Haralayya . "Employee Job Satisfaction at Big Bazaar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 197-206 Available at: https://irejournals.com/formatedpaper/1702795. pdf [36] Bhadrappa Haralayya . "Effect of Branding on Consumer Buying Behaviour at Vijay Bharat Motors Pvt Ltd, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 207-222 Available at: https://irejournals.com/formatedpaper/1702796. pdf [37] Bhadrappa Haralayya . "Study on Customer Perceptions Guru Basava Motors, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12,June 2021, Page 223-231 Available at: https://irejournals.com/formatedpaper/17027972 .pdf [38] Bhadrappa Haralayya . "Study on Loans and Advances for DCC Bank Main Branch Nayakaman, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 232-242 Available at: https://irejournals.com/formatedpaper/1702798. pdf
  • 10. © JUL 2021 | IRE Journals | Volume 5 Issue 1 | ISSN: 2456-8880 IRE 1702834 ICONIC RESEARCH AND ENGINEERING JOURNALS 140 [39] Bhadrappa Haralayya . "Work Life Balance of Employees at Karanja Industries Pvt Ltd, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 243-254 Available at: https://irejournals.com/formatedpaper/1702799. pdf [40] Bhadrappa Haralayya . "Working Capital Management at TVS Motors, Bidar" Iconic Research And Engineering Journals, Volume 4, Issue 12, June 2021, Page 255-265 Available at: https://irejournals.com/formatedpaper/1702800. pdf [41] Haralayya, Dr. Bhadrappa, Testing Weak Form Efficiency of Indian Stock Market – An Empirical Study on NSE (April 30, 2021). Emerging Global Strategies for Indian Industry (ISBN: 978-81-910118-7-6), 2021, Available at SSRN: https://ssrn.com/abstract=3837488 [42] Haralayya, Dr. Bhadrappa, Top 10 Ways to Improve the Communication Skills (JUNE 20, 2016). Available at SSRN: https://ssrn.com/abstract=3844410 or http://dx.doi.org/10.2139/ssrn.3844410 [43] Haralayya, Dr. Bhadrappa, Multi-Inter-Trans Disciplinary Research Towards Management and Commerce (July 25, 2016). Available at SSRN: https://ssrn.com/abstract=3847404