The document discusses three strategies for entering a foreign market - going it alone, partnership/joint venture, and subsidiary. It also examines micro and macro level factors to consider for Bangladesh such as inflation, economy, poverty, saving and investment at the macro level and political factors, social culture, and technology at the micro level. The document was presented as part of an International Business class at Mohammad Ali Jinnah University in Islamabad.
The speaker will spend their summer holidays in Galicia, Spain. They will stay with grandparents for two weeks in La Coruña while parents study in London. The speaker will also spend one week in the village of Corme on the Costa da Morte, where their father was born and which is known for barnacles.
This document discusses social networking platforms and their influences on society and business. It outlines several major social media sites and how they allow hundreds of millions of members to connect and communicate online. Both positive and negative societal influences are noted, such as increased participation but also privacy and identity concerns. The document also explores how businesses are using social media for marketing, PR, and recruiting, though challenges in measuring effects remain. It predicts social networking will become more integrated into everyday life through new technologies.
Dana Christine Salzillo seeks a career in graphic design where she can utilize her graphic arts proficiency. She has over 5 years of experience with Adobe programs like Photoshop and Illustrator. Some of her projects include designing booth displays and packaging for HoodEz and creating a logo for York Review Literary Magazine. She is proficient in both Mac and PC platforms and has additional skills in programs like Quickbooks, CAD tools and languages. She holds a Bachelor's degree in Graphic Design and has work experience in graphic design, sales, and administrative roles.
Mobila is a Belgian company that provides mobile enterprise solutions and services. It works with partners to design and deploy solutions for businesses, government, and public organizations. Mobila takes an end-to-end approach, handling sourcing, sales, design, deployment, and delivery. It markets solutions through exclusive distribution, solution selling, channel sales, and managed services. Mobila sources reliable mobile applications and works with integration partners and handset manufacturers to deliver full mobile solutions.
This document summarizes key trends in digital media usage among Chinese consumers. It finds that internet penetration and usage is growing rapidly across China, including in rural areas. Major trends include the rise of digital giants like Tencent and Alibaba, fast growth of e-commerce led by sites like Taobao, and high rates of internet usage for entertainment, communication and shopping compared to other countries. The document segments Chinese internet users and finds that younger urban professionals are most active online, while future growth is expected in less developed regions.
The document discusses three strategies for entering a foreign market - going it alone, partnership/joint venture, and subsidiary. It also examines micro and macro level factors to consider for Bangladesh such as inflation, economy, poverty, saving and investment at the macro level and political factors, social culture, and technology at the micro level. The document was presented as part of an International Business class at Mohammad Ali Jinnah University in Islamabad.
The speaker will spend their summer holidays in Galicia, Spain. They will stay with grandparents for two weeks in La Coruña while parents study in London. The speaker will also spend one week in the village of Corme on the Costa da Morte, where their father was born and which is known for barnacles.
This document discusses social networking platforms and their influences on society and business. It outlines several major social media sites and how they allow hundreds of millions of members to connect and communicate online. Both positive and negative societal influences are noted, such as increased participation but also privacy and identity concerns. The document also explores how businesses are using social media for marketing, PR, and recruiting, though challenges in measuring effects remain. It predicts social networking will become more integrated into everyday life through new technologies.
Dana Christine Salzillo seeks a career in graphic design where she can utilize her graphic arts proficiency. She has over 5 years of experience with Adobe programs like Photoshop and Illustrator. Some of her projects include designing booth displays and packaging for HoodEz and creating a logo for York Review Literary Magazine. She is proficient in both Mac and PC platforms and has additional skills in programs like Quickbooks, CAD tools and languages. She holds a Bachelor's degree in Graphic Design and has work experience in graphic design, sales, and administrative roles.
Mobila is a Belgian company that provides mobile enterprise solutions and services. It works with partners to design and deploy solutions for businesses, government, and public organizations. Mobila takes an end-to-end approach, handling sourcing, sales, design, deployment, and delivery. It markets solutions through exclusive distribution, solution selling, channel sales, and managed services. Mobila sources reliable mobile applications and works with integration partners and handset manufacturers to deliver full mobile solutions.
This document summarizes key trends in digital media usage among Chinese consumers. It finds that internet penetration and usage is growing rapidly across China, including in rural areas. Major trends include the rise of digital giants like Tencent and Alibaba, fast growth of e-commerce led by sites like Taobao, and high rates of internet usage for entertainment, communication and shopping compared to other countries. The document segments Chinese internet users and finds that younger urban professionals are most active online, while future growth is expected in less developed regions.
Sustainable fashion involves using natural resources and materials like organic cotton and linen to create clothing without harming the environment. The document discusses donating old clothing, sustainable materials used by brands like Hanes and H&M, negative effects of the conventional fashion industry like pesticide usage and waste, and a creative project making a pantyhose collection to help with the Gulf oil spill cleanup.
The document discusses how organizations can realize the promise of technology by taking three key steps: 1) Preparing the organization by aligning executives, adopting best practices, and building capabilities. 2) Understanding the new digital world where marketing clouds are maturing and integration barriers are lowering. 3) Structuring for success by establishing a shared digital vision, defining governance frameworks, and clarifying roles to accelerate decision making. The overall message is that with proper preparation, understanding, and structure, organizations can overcome challenges and leverage technology to their advantage.
Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers’ social networks think about your product — in real-time.
Bill Parkes, Chief Digital Officer of nFusion, will discuss the changes that are already underway, the changes coming soon, and how both consumer and B2B marketers need to adjust their approach now to influence the rapidly evolving purchase decision process.
Overview presentation to help marketers think about and better leverage their brand presence on Facebook (based on where the world was at in March of 2010)
Technology has always held the promise of delivering high ROI and accelerating business results, and with the explosion of digital technologies available today, the opportunity has never been greater. However, many obstacles remain, limiting effectiveness and impact. What keeps the promise from being realized? This session will discuss the underlying dynamics surrounding this strategic issue and provide ideas for how business leaders can better leverage technology investments, enhance capabilities and accelerate business results within their organizations.
This document discusses enterprise SEO strategies and provides a case study of work done with Fujitsu. It contains the following key points:
1) The basics of enterprise SEO include evaluating a company's CMS for issues, creating optimized content regularly, and using analytics to make data-driven decisions.
2) For Fujitsu, the SEO work focused on technical optimizations and building external links through link baiting. The goal was to increase Fujitsu's visibility for key phrases like "IT services".
3) The work resulted in Fujitsu ranking number one for "IT services" on Google UK and number three for "IT solutions", significantly improving their search visibility and brand recognition in the UK
This document discusses content marketing strategies across multiple online platforms. It notes that content should be researched, creative, connect with human feelings, and understand how content spreads. Measurement of content performance is important. An effective ongoing content marketing strategy can grow brands, increase sales, boost traffic, enhance productivity, and lower advertising costs. The mantra is to continually post content, as brands need marketing to survive even if they can live without advertising.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
Speaking and moderating #eFokus conference about the future of e commerce 2015 at the eHandelsforum in Oslo earlier this year. You might say that my main point was that we should focus on the now and worry about the future later.
Sustainable fashion involves using natural resources and materials like organic cotton and linen to create clothing without harming the environment. The document discusses donating old clothing, sustainable materials used by brands like Hanes and H&M, negative effects of the conventional fashion industry like pesticide usage and waste, and a creative project making a pantyhose collection to help with the Gulf oil spill cleanup.
The document discusses how organizations can realize the promise of technology by taking three key steps: 1) Preparing the organization by aligning executives, adopting best practices, and building capabilities. 2) Understanding the new digital world where marketing clouds are maturing and integration barriers are lowering. 3) Structuring for success by establishing a shared digital vision, defining governance frameworks, and clarifying roles to accelerate decision making. The overall message is that with proper preparation, understanding, and structure, organizations can overcome challenges and leverage technology to their advantage.
Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers’ social networks think about your product — in real-time.
Bill Parkes, Chief Digital Officer of nFusion, will discuss the changes that are already underway, the changes coming soon, and how both consumer and B2B marketers need to adjust their approach now to influence the rapidly evolving purchase decision process.
Overview presentation to help marketers think about and better leverage their brand presence on Facebook (based on where the world was at in March of 2010)
Technology has always held the promise of delivering high ROI and accelerating business results, and with the explosion of digital technologies available today, the opportunity has never been greater. However, many obstacles remain, limiting effectiveness and impact. What keeps the promise from being realized? This session will discuss the underlying dynamics surrounding this strategic issue and provide ideas for how business leaders can better leverage technology investments, enhance capabilities and accelerate business results within their organizations.
This document discusses enterprise SEO strategies and provides a case study of work done with Fujitsu. It contains the following key points:
1) The basics of enterprise SEO include evaluating a company's CMS for issues, creating optimized content regularly, and using analytics to make data-driven decisions.
2) For Fujitsu, the SEO work focused on technical optimizations and building external links through link baiting. The goal was to increase Fujitsu's visibility for key phrases like "IT services".
3) The work resulted in Fujitsu ranking number one for "IT services" on Google UK and number three for "IT solutions", significantly improving their search visibility and brand recognition in the UK
This document discusses content marketing strategies across multiple online platforms. It notes that content should be researched, creative, connect with human feelings, and understand how content spreads. Measurement of content performance is important. An effective ongoing content marketing strategy can grow brands, increase sales, boost traffic, enhance productivity, and lower advertising costs. The mantra is to continually post content, as brands need marketing to survive even if they can live without advertising.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
Speaking and moderating #eFokus conference about the future of e commerce 2015 at the eHandelsforum in Oslo earlier this year. You might say that my main point was that we should focus on the now and worry about the future later.