12-Point SignWorks' mission statement outlines 12 guiding principles for their business based on the 12 points of the Scout Law. The logo is compass-shaped to represent how the 12 points act as a guide. They strive to be a positive influence and provide clients with a pleasant experience through honest, trustworthy, and helpful service while upholding principles like integrity, courtesy, kindness, and respect.
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Our values are the way we go about things. They outline the high standards of behaviour and attitude we set ourselves, and expect of each other. They’re the benchmarks by which we hire, promote and reward, and the anchors of our culture.
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2. • The “12 points” are based on the 12 Points of the Scout
Law—pertaining to the Boy Scouts of America!
• Murray Johns, the owner of 12-Point SignWorks, is an Eagle
Scout.
• The logo is compass shaped because the 12 points act as a
guide for all of 12-Point SignWorks’ Business practices.
3. • We strive to be a positive influence within our
business relationships and community.
• We want our attitude, demeanor, and
practices to always be uplifting and edifying.
Our clients can always expect our best
efforts with regard to the big picture, their
budget, and our capabilities.
4. 1. Integrity: We are honest
in our dealings with
others and always strive
to be fair in the value of
our products and
services.
2. Trustworthy: We protect
our clients’ information
with confidentiality , and
we do what we commit
to do.
3. Helpful: We go the extra
mile to make sure our
clients’ experience
working with us is both
pleasant and
constructive.
4. Friendly: We enjoy our
client relationships and
look forward to seeing
our clients smile in each
interaction.
5. 5. Courteous: We
acknowledge differences
of opinion without
contention and strive for
win/win outcomes.
6. Kind: We live according
to the Golden Rule and
treat others the way
that we want to be
treated.
7. Law-Abiding: We help
our clients understand
zoning ordinances, and
we honor the protection
of copyrighted material.
8. Cheerful: We uplift
those around us and
leave them glad to see
us rather than glad to
see us go!
6. 9. Thrifty: We are careful
in our usage of materials
and our time to avoid
waste and to provide
cost-effective services
and products.
10. Brave: When persuaded
to deviate from these
principles, we maintain
our position and hold
fast.
11. Clean: We do not
engage in projects that
promote products or
services that require
proof of age to
purchase.
12. Respectful: We
acknowledge our clients’
schedules and do not
compromise their trust
in the quality of our
products.