The document outlines ten essential tips for developing a successful website strategy, emphasizing the importance of understanding target customers and setting clear business goals. It highlights the need for effective branding, mobile optimization, and the use of analytics to improve web performance. By following these guidelines, businesses can transform their websites into effective tools for engaging and converting audiences.

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10 Tips to Help You
Build a Great Website
Strategy

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Introduction
Every business should invest in designing a strong web strategy. A
monotonous, static website that communicates in one direction
without segmentation will not exhibit your website well.

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Tips
Define What Your Target Customer Looks Like
 Establish Your Top 3-5 Goals and Order Them in
Priority
 Determine Your Branding Strategy
 Create a Site Map with your Goals Top of Mind
 Research Keywords in Your Industry that Customers
Search For
 Write Copy that Gives you Great On-Page SEO
 Build a Professional Looking and Functioning Website
on All Devices
 Create Web Pages as Landing Pages
 Create an Analytics Strategy
 Better today than yesterday. Better tomorrow than
today.

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Decide your Business Goal
The first and foremost step in creating a website strategy is to
determine your long-term and short-term goals for your website
and what all the strategies you will follow to achieve those goals.

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Identify Your Target Audience
• Identifying your target audience will play a vital role in the designing and
functioning of the website.
• will help you impact your website appearance.
• will also help you to figure out small details and features like font size, font style
and much more.

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Targeting so important
Why is Targeting so important?
Speak directly to the audience
Attract and convert high-quality lead
Improve products and services

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Research on Latest Web Design Trends
Mobile
design
Use white
spaces
Bright, bold
colors
Strong user
interface
Use
graphics
and
illustrations
Design
dynamic
scrolling

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Decide your Brand Image
• Many designers are inspired by the latest trends so much that they
implement them to their website without thinking about what image they
want actually want to use to carry.
• Think about the color, you want to use to reflect the emotion of your
website. When you are designing a website, the website should
personify the character and nature of your brand.
• Every website has a brand image, whether it is an eCommerce or blog
website.
Many designers are inspired by the latest treads

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Mobile Optimization
• According to a survey approx. 53% of traffic comes from smartphones or tablets.
• Mobile commerce ready means that your website should be responsive on all mobile devices
• your website should be mobile-friendly
• It should be mobile responsive.
Don’t forget to build your website mobile responsive.

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Test the Website
Be a lot conscious about the website performance too
• This part of the strategy helps you to test the website and provide changes
where needed.
• By testing and tracking the effects of those improvements will help you to
determine how the audience is interacting with your website.
• Deploying the use of such tools will easily help to analyze the website’s
load time on different platforms like desktop, tablets, and mobile.
• Help to figure out the bugs that were leading to such a situation.

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Conclusion
• Remember that you should keep an eye on your competitors and make
the best of it. Follow these points and you will be able to turn a boring
website into a brilliant website
• So, what are you waiting for? Go and design your website now!!
Let’s take a look at all those aspects

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Thank You