The document provides 10 tips for creating successful casual games for iPhone and Android, emphasizing simplicity in gameplay, constant rewards, and engaging challenges. Key suggestions include having a straightforward plot, easy controls, and appealing visual aesthetics to attract players. It also encourages developers to be patient as finding success may require multiple attempts.

1. 10 TIPS ON HOW TO MAKE A CASUAL GAME
OF SUCESS FOR THE IPHONE AND ANDROID.

2. CONTEXT
We are finally living a moment of democratization of game
development. A game no longer needs to be a super production to be
profitable and that is why casual games may be a way for those who
are already experienced and for those who are only beginners.
Just to clarify, these following tips have been created in a subjective
way, without any scientific analysis. They are merely the fruit of my
observation of games that have been successful, which does not
guarantee, under any circumstances, the success of your game.
But it will give a good chance to get there.
Rafael Rodrigues is Executive Producer at Aquiris Game Experience, a studio located in Southern Brazil. He has a large
experience with digital entertainment and has produced over 20 casual games for major brands as Cartoon Network,
Goodyear, Nestlé, Coca-Cola, Unilever, Colgate and Unity Technologies.

3. #1 SIMPLE PLOT.
In Angry Birds pigs stole the eggs of birds, and now they need to be
recovered. In "Cute the Rope" a frog is dropped at your house door
and your role is to feed it with sweets. Create an unpretentious cause
why the game should be played, without any obligation of a
revolutionary concept in the history of gaming.

4. #2 SIMPLE TO PLAY.
With the use of only one finger you can cut a rope, throw a little bird,
make a ninja jump. The gameplay is a key point because it has the
ability to make the game even more democratic and likely to be sold
to thousands. That is the reason games should have a simple logic
with no use of complicated controls.

5. #3 FREE OF FAIL.
Every little victory is a celebration. In casual games, the players are
always being rewarded with small victories, that motivate them to
keep on playing. Think of a gameplay logic that will keep your player
always happy.

6. #4 CONSTANT FEEDBACKS.
The games must always be telling his players when they make the
right move or not. So abuse of sound effects as shouts and songs of
celebration. This keeps the communication between the game and
the player, increasing the fun in the game.

7. #5 LOADS OF LEVELS.
If the games should be "simple to play" and "free of fail", you need,
somehow, keep the challenge. How? Simple: make a game with
loads of fun levels. This combination is what creates that "I will only
play one more and I will stop for now" felling.

8. #6 THINK THE HARDCORE.
We are talking about develop a democratic and simple game. But
you can’t forget the hardcore gamers. They also must be hooked,
since they have great influence over other players. For them you
need to create an additional logic to the game itself, an even greater
challenge, like ways to evaluate their performance, for example.

9. #7 LOADS OF ACHIEVEMENTS.
A good casual game of success must necessarily have a huge list of
achievements to challenge the players. Many should be easy, some
not much and others almost impossible. This little "trophy room"
makes players connected to the game, looking for an even better
performance than the last time they played.

10. #8 FUN PHYSICS
Add jumps, throws, spins and falls.
Why? Just Because.
Games are even funner when physics is available. :)

11. #9 BE CUTE.
Cute, cute and cute... That's it. People normally sympathize with cute
characters. Just take the most successeful games you can
remember. They all make use of this feature.

12. #10 BE PATIENT.
As I said before, just following this list is not a guarantee of success.
This is only a guide, and you probably should produce a few games
until you hit it big on the taste of the players. So give it a try and
maybe, who knows, you become the next millionaire on the game
industry. But please remember to thank me on the credits.

13. GOOD LUCK.
@the_real_rafael
realrafael.com