The company aims to provide energy, pleasure and taste to families through high quality cocoa products according to their mission. Their vision is to become a world-class Mexican organization that manufactures and markets chocolates, foods and beverages exceeding customer expectations in quality and taste. The company values solidarity, tradition, passion for service, ethics and participation. It is justified in starting due to the lack of chocolate product manufacturers in the town where people enjoy chocolate, and it is located near a park on Avenue 5.