The document summarizes the opening remarks and agenda for the 8th EDEN Network meeting in Brussels on November 12, 2013. Lorenzo Canova opened by questioning what defines tourism success and whether destination marketing organization success is the same as destination success. The meeting then addressed how apps may replace the role of destination marketing organizations, similar to how mechanization replaced manual workers. Attendees also discussed how DMOs can support suppliers and destinations in leveraging social media, how communities can revitalize places considered dead, and how destinations can recover from crises.

1. EDENCLASS
8° EDEN NETWORK MEETING
BRUSSELS, NOVEMBER 12, 2013
opening remarks
by
Lorenzo Canova
What is tourism success? What
does it mean? Are DMO success
and destination success the same
thing? What is the story behind the
story?

2. APPiZATION
the end of DMOs
Are apps today for DMOs
what mechanization was and
is for manual workers?

3. Who is the client?

4. A. How DMOs can
support suppliers
and the entire
destination to
leverage on social
media?
B. How a community
can bring to a new
life a place
considered dead?
C. What happens after a
crisis? How to start
again?

5. WHAT IS THE STORY BEHIND THE STORY?
STORY
BEHIND THE STORY