The document discusses Salesforce.com's enterprise cloud offerings, emphasizing the importance of cloud computing in addressing significant IT debt and operational challenges. It presents the advantages of the Force.com platform, highlighting cost savings, speed of development, and potential risks associated with forward-looking statements. The content also references industry reports that underscore the transition from traditional platforms to cloud solutions.

1. The Enterprise Cloud:
Immediate. Urgent. Inevitable.
Henry Kho
Sales Engineering,
ASEAN / KR / GCR
salesforce.com

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing
and delivering new functionality for our service, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, risks associated with possible mergers and acquisitions, the immature market in which
we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees
and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-Q for the most recent fiscal quarter: this document and others are available on the
SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes
no obligation and does not intend to update these forward-looking statements.

3. 100% Cloud Cover?

4. Cloud Computing Offerings
Cloud Apps
Cloud Platforms
Cloud
Infrastructure

5. Understanding Other Cloud Platforms
“Servers as a PaaS for Consumer PaaS for Business
Service” Apps Apps
Virtual UI as a Service
Virtual
Servers
Virtual
Servers
Virtual
Servers Logic as a Service
Virtual
Servers
Servers
Python or Java App Server Integration as a Service
Non-Relational Database Non-Relational Database Full Relational Database
Infrastructure as a
Infrastructure as a Service Infrastructure as a Service
Service
Doesn‟t eliminate the complexity of Optimized for consumer apps Fastest, easiest, lowest cost way to build
software business apps

6. The Leading Enterprise Cloud Platform
Market Leadership Customer Success Product Innovation
Enterprise Application Servers
Visionary
Marc Silber
2009 PaaS #1 Market Share
IT Architect
Innovation Award
Innovation Award
"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the
entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."

7. Pre-Cloud Platforms are on a Path to Nowhere
Business Needs
$500B IT Debt Gap*
IT Projects
IT Delivery
Time
*Gartner: „IT Debt‟ to be $500 billion this year, with potential to grow to $1 trillion by 2015. September 23, 2010

8. Traditional Platforms Make it Impossible for IT
to Catch Up
Slow App Dev Process
Install & Write Deploy & Monitor & Patch and
Configure Code Load Test Tune Regression Test
Stack
You Your
App
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009

9. What Do CIOs Want in a Platform?
COST
SPEED
Source: 8/09 Harris Interactive Study of 160 respondents with a role in the decision-making process for new business apps

10. Why are CIOs adopting Force.com?
TCO Advantage: Half the Cost
No up-front capital expenditure
No upgrade or maintenance costs
Savings increase with the number of apps built
Speed Advantage: Five Times Faster
Faster to develop
Faster to deploy
Faster to change
“Yes, you read that right: 80% reduction in
development effort with Force.com.”
- Independent 2008 research study comparing Force.com to Java development
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009