The document appears to be discussing stories related to the University of Michigan. It mentions stories about Michigan Athletics and the beginning of an era under football coach Bo Schembechler. It also references performing arts at UM and stories from the North Quad. The document suggests capturing organic stories from students, faculty, alumni and prospective students about their experiences and using these stories and emotions to help shape the mission and needs of the organization. It emphasizes the importance of stories and becoming leaders by sharing the best stories.

1. STORIES
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4. Impact
Time
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5. = Ownership
Impact
Time
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9. SHARED STORIES
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12. = Ownership
Impact
4
Time
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13. = Leaders and Best
Impact
Prospective
Alumni
Student/
Faculty Life
Time
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19. Michigan Athletics_ +
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20. Michigan Athletics_ +
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21. X
Search Stories...
The Beginning of an Era Tags: Bo, Era, Beginning, Football,
Woody, UM,Rivalry, Rose Bowl
It was my first trip to the Rose Bowl. As I patted myself on
the bank for keeping my Dad’s season tickets, the Michigan
section and I were gearing up to see how this new coach
named ‘Bo’ would handle his first trip to Pasdena. Little did I
know that this would be the start of an era. Fortunately I had
my camera with me to capture some of his excitement and
preparations for the game ahead...
Wednesday, February 27, 13

22. X
Search Stories...
The Beginning of an Era Tags: Bo, Era, Beginning, Football,
Woody, UM,Rivalry, Rose Bowl
It was my first trip to the Rose Bowl. As I patted myself on
the bank for keeping my Dad’s season tickets, the Michigan
section and I were gearing up to see how this new coach
named ‘Bo’ would handle his first trip to Pasdena. Little did I
know that this would be the start of an era. Fortunately I had
my camera with me to capture some of his excitement and
preparations for the game ahead...
Wednesday, February 27, 13

23. Michigan Athletics_ +
Wednesday, February 27, 13

24. Performing Arts_ +
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25. North Quad
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27. Michigan Athletics 2012-2013
The Beginning of an Era
It was my first game without
student tickets. As I christened
my season tickets, this new
coach named ‘Bo’ had just taken
the field. Little did I know that this
would be the start of an era.
Wednesday, February 27, 13

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29. Organic Stories of
What DSA
How Ownership
- Physical overhaul
- Mission + Need
- Stories + Incentives
Why Leaders and Best
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30. = Leaders and Best
Impact
Prospective
Alumni
Student/
Faculty Life
Time
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31. Prospective Students Students
experiences stories
DSA Alumni
data emotions
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32. = Leaders and Best
Impact
Stories
Time
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33. Wednesday, February 27, 13