Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Vice President, Brand Strategy & Planning at Digitas Health
Website
@slarcker
About
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Tags
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
See more
Presentations
(1)Documents
(2)Likes
(31)The 2015/2016 Strategist Survey Report
Heather LeFevre
•
7 years ago
Brand Positioning Workshop
Beloved Brands Inc.
•
11 years ago
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
10 years ago
Modern Brand Building
Paul Isakson
•
15 years ago
The Brand Gap
coolstuff
•
17 years ago
Planners describe their day
Heather LeFevre
•
12 years ago
The Planner Survey 2011
Heather LeFevre
•
12 years ago
Culture
Reed Hastings
•
14 years ago
26 Time Management Hacks I Wish I'd Known at 20
Étienne Garbugli
•
11 years ago
Hooked Model
Nir Eyal
•
11 years ago
A six step content marketing model
Steven Van Belleghem
•
12 years ago
Six Social-Digital Trends for 2013
David Armano
•
11 years ago
Social Media: ROI Possible
Angie Schottmuller
•
11 years ago
Overcoming Our Social Challenges - Getting Started with Social Media in Biotech/Pharma
Shwen Gwee
•
14 years ago
Edelman's "SICC" (Social Intelligence Command Center)
David Armano
•
11 years ago
Conversations in Social Media
Edward Cotton
•
11 years ago
Listen and Learn: New Media, New Metrics
Amber Naslund
•
14 years ago
[Report] The Rise of Digital Influence, by Brian Solis
Altimeter, a Prophet Company
•
12 years ago
How to Teach Yourself to Code
Mattan Griffel
•
12 years ago
2012 Edelman Trust Barometer: Global Deck
Edelman
•
12 years ago
A Framework for Social Analytics
Susan Etlinger
•
12 years ago
Like Minds 2010 Social Media Operationalization Presentation
Olivier Blanchard
•
14 years ago
Digital Branding and Social Media
Olivier Blanchard
•
14 years ago
Olivier Blanchard Basics Of Social Media Roi
Olivier Blanchard
•
14 years ago
Altimeter Report: Social Marketing Analytics
Jeremiah Owyang
•
14 years ago
Social Media Is Dead: Long Live Common Sense.
David Armano
•
14 years ago
Credit Crises Contest
wolfgang
•
15 years ago
What the F**K is Social Media: One Year Later
Martafy!
•
14 years ago
Universal Mccann International Social Media Research Wave 3
Michael Johnston
•
16 years ago
What The F**K is Social Media?
Martafy!
•
15 years ago
Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Vice President, Brand Strategy & Planning at Digitas Health
Website
@slarcker
About
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Tags
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
See more