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product vs brand
nature and significance of consumer behaviour
market segmentation
introduction to consumer behaviour
role of marketing channels – channel design decisi
causes & management of channel conflicts (see clas
adopting the price – initiating & responding to pr
pricing methods
concept of brand equity & branding decisions
product line analysis
– product systems & mixes
product levels & classification – product hierarch
green marketing
mobile marketing and online marketing.
cause – related marketing
marketing department – marketing control & types o
national consumer disputes redressal commission
consumer disputes redressal agencies and forum
central and state consumer protection councils
consumer privacy
consumer protection act 1986
environmental concerns
consumer safety and information
roots of consumerism
advantages and disadvantages
process
disadvantages and keys to successful extensions –
advantages
types
brand hierarchies – brand architecture: definition
brand tracking
brand valuation methods
financial brand equity
brand equity management system
designing brand tracking studies
brand audi
consumer behaviour models – economic model
cbbe model
seth industrial buyer behaviour model
webster and wind model
ekb model
howard seth model
models of consumer behaviour: howard model
customer-based brand equity – sources of brand equ
brand mantra
building a strong brand
establishing brand positioning – positioning guide
strategic brand management process – customer-base
types of cost
cost concepts
limitations of bea
importance
assumptions of bea graphical representation
determinants of cost cost-output relationship in s
internal and external economies of scale cost conc
laws of returns
least cost combination of inputs
mrts
iso-quants and iso-costs
cobb-douglas production
production function
production function and cost-output analysis
advantages and disadvantages of various forms of b
partnership business
sole trader
forms of business organizations
branding challenges and opportunities
brand manager: roles
different types of brands
basic understanding of brands
characteristics of reference groups
consumer influences
types of culture
culture
powers of reference group
sub-culture
types of reference group
reference groups
environmental influences on consumer behaviour
demand determinants
measurements of elasticity of demand
types of elasticity of demand
demand forecasting
nature and scope of economics
law of demand
managerial economics
concepts in marketing
developments in consumer behaviour
significance of consumer behaviour
marketing & social responsibility
marketing ethics
definition of brand
objective of brand
evaluation of brand
history of brand
realitic implementation of marketing concepts
habitual consumer behaviour
selection of distribution channels
disosance consumer behaviour
complex buying behavior
types of consumer behaviour
development concepts
nature and scope of consumer behaviour
defination of consumer behaviour
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Presentations
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(5)Managerial Economics & Financial Analysis(MEFA)_e Notes_Part-1
Venkat. P
•
3 years ago
Technology and Innovation Management
Jamil AlKhatib
•
15 years ago
Ch7 consumer market and buying behavior.
hashimbaba2004
•
12 years ago
economic planing in India
akanksha91
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13 years ago
Personal Information
Industry
Education
Tags
product vs brand
nature and significance of consumer behaviour
market segmentation
introduction to consumer behaviour
role of marketing channels – channel design decisi
causes & management of channel conflicts (see clas
adopting the price – initiating & responding to pr
pricing methods
concept of brand equity & branding decisions
product line analysis
– product systems & mixes
product levels & classification – product hierarch
green marketing
mobile marketing and online marketing.
cause – related marketing
marketing department – marketing control & types o
national consumer disputes redressal commission
consumer disputes redressal agencies and forum
central and state consumer protection councils
consumer privacy
consumer protection act 1986
environmental concerns
consumer safety and information
roots of consumerism
advantages and disadvantages
process
disadvantages and keys to successful extensions –
advantages
types
brand hierarchies – brand architecture: definition
brand tracking
brand valuation methods
financial brand equity
brand equity management system
designing brand tracking studies
brand audi
consumer behaviour models – economic model
cbbe model
seth industrial buyer behaviour model
webster and wind model
ekb model
howard seth model
models of consumer behaviour: howard model
customer-based brand equity – sources of brand equ
brand mantra
building a strong brand
establishing brand positioning – positioning guide
strategic brand management process – customer-base
types of cost
cost concepts
limitations of bea
importance
assumptions of bea graphical representation
determinants of cost cost-output relationship in s
internal and external economies of scale cost conc
laws of returns
least cost combination of inputs
mrts
iso-quants and iso-costs
cobb-douglas production
production function
production function and cost-output analysis
advantages and disadvantages of various forms of b
partnership business
sole trader
forms of business organizations
branding challenges and opportunities
brand manager: roles
different types of brands
basic understanding of brands
characteristics of reference groups
consumer influences
types of culture
culture
powers of reference group
sub-culture
types of reference group
reference groups
environmental influences on consumer behaviour
demand determinants
measurements of elasticity of demand
types of elasticity of demand
demand forecasting
nature and scope of economics
law of demand
managerial economics
concepts in marketing
developments in consumer behaviour
significance of consumer behaviour
marketing & social responsibility
marketing ethics
definition of brand
objective of brand
evaluation of brand
history of brand
realitic implementation of marketing concepts
habitual consumer behaviour
selection of distribution channels
disosance consumer behaviour
complex buying behavior
types of consumer behaviour
development concepts
nature and scope of consumer behaviour
defination of consumer behaviour
See more