2. 22
Pressing challenges
Industry challenges
resulting from emerging
consequences. To stay
competitive, these must be
acknowledged in the near-
term.
Provocative opportunities
Positive, technological
advancements that will
enable clients to address
pressing challenges and
win in the marketplace with
IBM as their partner.
Disruptive forces
Powerful global forces,
outside the control of any
one organization, that are
compelling rapid change
for the entire trade
ecosystem.
Emerging consequences
Manifestations of how
disruptive forces are
affecting shippers,
customers, and the market.
Each has the ability to
shape a new future.
Basic factors transforming global trade
2
3. 3
Multi-industry forces
are a current reality
Disruptive forces
Political uncertainty
Britain risks creating a £17
billion fall in annual EU export
revenues across key UK
manufacturing sectors with its
“hard Brexit” plan. The car
sector is set to be hit the worst,
at £7.9 billion3
Digitization
By 2020, IoT spending in
transportation and logistics is
expected to reach $40B1
Convergence
In 2016, Amazon purchased
thousands of trailers, registered
as a non-vessel-operating
common carrier to better
manage the flow of goods from
China to the U.S., and leased
20 U.S. domestic cargo planes
from Air Transport Services
Group2
Legacy system constraints
In a global maritime shipping
study, 54% of respondents said
the industry being "slow to
change" was one the biggest
roadblocks to improving
collaboration, while 49% cited
the cost and complexity of
legacy systems6
Complexity
Terminals increasingly rely on
communications systems to
keep operations running
smoothly. A.P. Moller-Maersk,
which handles one out of 7
containers shipped globally, said
the 2017 cyber attack caused
outages at its computer systems
across the world4
Collaboration
In 2017, a £92 million
partnership was established
between the Rail Safety and
Standards Board, the rail supply
industry, and 8 universities to
develop 3 centers of excellence5
3
4. 4
Robots and
Drones
- Facilitates the physical
movement, inspection and
verification of freight
- Produces a highly reliable
account of shipment
status
What
technologies
will enable
tomorrow’s
trade leaders?
Disruptive forces
4
Artificial
Intelligence
- Serves as the engine for
operational improvements
- Enables a new level of
customer interaction
Blockchain
- Promises to improve
security and secure data
exchange
- Enables transformational
business model
innovation
Mobile
- Will become the primary
channel for customers
and employee interactions
- Provides data control
Internet of
Things
- Equips physical assets
with digital data
- Optimizes existing
operational processes
Augmented and
Virtual Reality
- Aids in the organization of
goods within a warehouse,
port or transshipment
facility
- Improves efficiency by
merging physical and digital
realities