SONAS KUMAR RT MARKETING PONDICHERRY CENTRAL UNIVERSITY

1. SONAS KUMAR RT
15397091

2. BRAND
•Name, term, or sign that identifies the
maker of the product or service

3. LICENSING
• Refers to an agreement which gives a company the right to use another’s
-Brand name
-Patent
-Technology-Patents
-Trademarks-Designs
-Processes
-Intellectual property
for a royalty or fee

4. BRAND LICENSING
• It is a process of creating and managing contracts between the
owner of a brand and a company or individual who wants to
use the brand in association with a product, for an agreed
period of time, within an agreed territory.

6. ADVANTAGES OF LICENSOR
 Enhanced company image and publicity
 Increased profit from royalties
 Increased brand awareness or recognition
 Increased opportunity for penetrating new markets
 Limited manufacturing costs or risks

7. ADVANTAGES FOR LICENSEE
 Existing brand awareness or recognition
 Lower advertising and promotional costs
 Increased possibility of success and profitability
 Connection with an athlete, sports team, entertainer, or
corporation

8. THANK YOU 