Music videos use technical and symbolic codes to convey meaning and emotion. Technical codes involve sound, editing, and camerawork, while symbolic codes include band performances, colors, feelings, narratives, genres, and props. Conventions of music videos generally involve the artist performing, visuals that relate to the song lyrics, and editing paced to the music. The overall goal of music videos is to gain viewers' attention for the artist's music, spark interest in the band, inspire a desire to listen to the song, and ultimately motivate fans into action by purchasing and supporting the artist's work.