From Chinyere's Online Success to Master's Web Design philosophy, discover how the magicians behind our team figured it all out.

1. 8/28/2015 From Chinyere's Online Success to Master's Web Design Philosophy
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Here's a spotlight on our latest developments View this email in your browser
We were really busy this month chopping up some recipes for success in the digital world.
Here are some highlights:
Omnichannel shoppers have become an emerging retail reality but they have still largely
remained an untapped market. And this is exactly what we aim to do through our
omnichannel engine i.e. increase the market size for e‐commerce in Pakistan by addressing
those customers who like to buy online but still get it offline.
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2. 8/28/2015 From Chinyere's Online Success to Master's Web Design Philosophy
http://us5.campaign­archive1.com/?u=030a7dab8a4a2b8ab81fd3f22&id=eef472f7b6 2/6
Anything around Eid sells, but the way Chinyere’s sales soared 10X this season is beyond
amazing. Not only did this render us an incredible return on our ad spend but also illustrated
that a lot of the searches around Eid for Chinyere were branded i.e. people were searching
about Chinyere itself, and about 58% of these were via a mobile device. This means any offline
or online sale is first triggered by a mobile search. More reasons for your business to be
online?
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3. 8/28/2015 From Chinyere's Online Success to Master's Web Design Philosophy
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When Master collaborated with Shopistan, they had one thing on their mind: sleep. That it’s
about time Pakistan got some better sleep, and they’re quite serious about it, too. Whether
it’s MoltyFoam’s Ortho Series, that caters towards improved posture and back support, or the
Innovation Series, that uses cool gel seeds and air flow to protect you from the annoying
summer heat, their technology is specifically engineered to tackle the wide range of issues
that can keep most of us from ever having a proper night’s sleep. The mattress selector tool
allows each individual to choose a product that best fits their need. They’re also bringing
Celeste, claimed “the world’s best mattress,” which, if you ask us, kind of speaks for itself.
"I wanted to do something different this time. We knew that selling sleep
may be big business but selling it online may be challenging. So I wanted
the design to stand out from those of Master's competitors. For that
purpose I used flat colored shapes and catchy color combinations to define
the sections and categories. The website is also designed to make it
navigation‐friendly and to make anything on the website accessible from
any page."
‐ Zain Adeel, Senior UI/UX Designer, Shopistan

4. 8/28/2015 From Chinyere's Online Success to Master's Web Design Philosophy
http://us5.campaign­archive1.com/?u=030a7dab8a4a2b8ab81fd3f22&id=eef472f7b6 4/6
We are magnetic. How can businesses be not drawn to us? No seriously, we are honored to
have new clients like Gomilla, Jubilee General Insurance and Alfatah Electronics trusting our
abilities to make them do real business online.
And our boat is really about to rock because Noori just boarded it. Yes , you read it right.
We’re bringing Noori on board which means things are about to get musical. Bringing to you a
new avenue in music that never before has been explored in Pakistan. So stay tuned!
Here are some of the other brands who have placed their trust in us recently:

5. 8/28/2015 From Chinyere's Online Success to Master's Web Design Philosophy
http://us5.campaign­archive1.com/?u=030a7dab8a4a2b8ab81fd3f22&id=eef472f7b6 5/6
Fathers are those special beings who have your back even when the entire world doesn’t. This
Father’s Day, we did a special campaign in appreciation of fathers around the world for our
client Master MoltyFoam with the hashtag #PapaJaniMoments. It was an extension of their
decades‐old offline advertising campaign where a young girl grows up from childhood to
adulthood and has to leave her father for her new home with her husband but takes the
mattress with her that her father gave to her when she was just a baby.
We asked people to submit their childhood memories with their fathers and we got an
overwhelming response. This social campaign not only made our fans nostalgic but it also
made them feel affiliated with the brand. We got 18,000+ likes, 800+ comments and 1,900+
shares! This campaign even got covered in the media.
Our employees are not part of our company. They ARE the company. Here is what some of
them have to say about us.

6. 8/28/2015 From Chinyere's Online Success to Master's Web Design Philosophy
http://us5.campaign­archive1.com/?u=030a7dab8a4a2b8ab81fd3f22&id=eef472f7b6 6/6
That's all folks. More to follow in our next newsletter. Watch out!
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Shopistan
9 B1/B2, Gulberg III
Ghalib Market
Lahore 54000
Pakistan
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