2. PREFACE
The Internship is meant to increase my theoretical Knowledge and realize it with the practical
experience. NIFT had given me a chance to do that by Eight week Industry Internship under a
Company.
The Eight week of doing Internship at Punjab Jewellers was very fruitful and learning experience to
see work happening in a true professional manner and learn that. The training was structured to
familiarize me with the infrastructure, setup, and mode of functioning of the Jewellery Industry. The
Internship report contains an overview of the company and the activities, tasks and projects that, I
have worked on during my Internship. Writing this report, I also will describe and reflect my
learning objects and personal goals that, I have set during my Internship period. Develop new sets
of skills.
3. TABLE OF CONTENTS--------------------------------------------
CHAPTER-1 COMPANY PROFILE--------------------------------------------------------------------1
1.1 Introduction----------------------------------------------------------------------------------------2
1.2 About The Company-----------------------------------------------------------------------------3
1.3 Hierarchy------------------------------------------------------------------------------------------4
1.4 Brands-------------------------------------------------------------------------------------------5 - 17
1.5 Display-----------------------------------------------------------------------------------------18 - 20
1.6 Manufacturing Environments------------------------------------------------------------------21
1.7 Production Techniques--------------------------------------------------------------------------22
1.8 Process of Manufacturing ------------------------------------------------------------------23 - 26
CHAPTER- 2 MANUAL PROCESS------------------------------------------------------------------- 27
2.1 Design Concept---------------------------------------------------------------------------------- 28
2.2 Moulding------------------------------------------------------------------------------------------28
2.3 Embellishment----------------------------------------------------------------------------------- 29
2.4 Finishing------------------------------------------------------------------------------------------ 30
2.5 Casting-------------------------------------------------------------------------------------------- 31
2.6 Polishing--------------------------------------------------------------------------------------- -- 31
2.7 Quality Checking-------------------------------------------------------------------------------- 32
CHAPTER-3 FUNCTION OF THE COMPANY---------------------------------------------------- 33
3.1 Customization----------------------------------------------------------------------------------- 34
3.2 Design Department----------------------------------------------------------------------------- 35
3.3 Production Department------------------------------------------------------------------------36
Page no
CONTENTS
5. COMPANY PROFILE
1
Founder- Mr. Goverdhan Lal Verma
Established- 1949
Owner- Mr. Sanjiv Verma
Address- 161-162 Hardhyan Singh Road
Karol Bagh, New Delhi-110005 India
Contact no- 28725536
Email - Karolbagh@punjabjeweller.in
Website- www.punjabjewellers.in
Studio5.FF souk, Sushant Lok
Gurgaon, Haryana 122002, India
Ph- 0124-4115509
Customer care- 8802385558
Email- goldsouk@punjabjeweller.in
Fig :1 Mr. Sanjiv Verma Fig :2 Mr. Goverdhan Lal Verma
1
Fig :3 Google map
Fig :4 Google map
6. Punjab Jewellers is a distinguished name amongst jewellers of India besides probably being the only
jeweller in Delhi, that can boast of being more than just that. It’s a Fashion house that works from
design to product, keeping in mind the ground realities of the market it deals with. Principally
partnership concern, it began diminutive family business in 26, Rawalpindi, Punjab.
1949 Mr. Goverdhan Lal verma the initiative, created the concept and implemented it as an at
Rajpur Road, Dehradun Uttar Pradesh. Hence, His wisdom innovative, styling and experience in
has taken Punjab Jewellers at new avenues. Later in 1949, Mr. Goverdhan Verma along with his two
son’s late Mr. Rajiv Verma opened the subsequent Outlet in Karol Bagh, New Delhi. At Present,
Mr. Sanjiv Verma the driving a Gemologist and a design Oriented person himself, is the driving
force behind Punjab Jewellers. Today the create exquisite, fine crafted Jewellery retailed at
affordable price points. Tradition, Integrity and a strong work ethic have been the elements of
success for Punjab Jewellers. High levels of craftsmanship and quality execution of work to the last
stage of production are distinctive attributes of each piece.
1.1 Introduction
2
Fig :5 Punjab Jewellers Showroom
7. .The Company boasts of a well developed design house that offers not just competent designs in
term of innovation and beauty but also provides design consultancy to other firms and
manufactures. Sangeeta Dewan, Young talented Designer from Nift who has won many
prestigious Jewellery awards such as Gold Virtuoso Awards 2000 is heading the design team.
She is currently pursuing a design management course at the Richmond University in Milan. She
would be joining Van cleef and Arpels group for Internship.The unique and timeless design
features in the products, make Punjab Jewellers connoisseurs of good taste and experts from
design to product. Versatility reflects in their Creations in the way the pieces can be worn and with
the incorporation of interchangeable elements in the jewellery. Customized designing by
appointment is the feature that accredits Punjab Jewllers with a unique chance to know the
customer well and design collections keeping in mind individuals tastes. They have an extremely
focused approach towards research, product development, and target market. As compared to other
jewellery houses this task of studying the client and understanding the market is carried out within
the organization and not as an external market survey. This is done by the constant feedback and
observation made by the sales woman and the merchandiser of the company
The Designer originals continue to be striking and daring. Jewellers created are without a doubt
modern, with a strong traditional base. They have fascinating Gold and Diamond jewellery with a
definite touch of glamour. These objects are totally hand crafted by gifted artisians to give the
client a mesmerizing creation that leaves them spell bound.
1.2 About The Company
3
Fig :6 Punjab Jewellers Showroom
8. SANJIVVERMA
DIRECTOR
DESIGN
DEPARTMENT
SHOBHITVERMA
. DESIGN RESEARCH
. DESIGN DEVELOPMENT
. MERCHANDISING
. PRODUCT DEVELOPMENT
. FINISHING
(DIAMOND DEPARTMENT)
SUMITVERMA
. DESIGN RESEARCH
. DESIGN DEVELOPMENT
. MERCHANDISING
. PRODUCT DEVELOPMENT
. FINISHING
(GOLD POLKI DEPARTMENT)
1.3 Hierarchy
RETAIL
KAROL BAGH
SHOBHIT VERMA RADHIKA VERMA
GOLD SOUK
SUMIT VERMA STUTI VERMA
4
Fig :7 Company Hierarchy
9. JAWAHARAT
BEGUM
NAWAB VIRASAAT NAYAB AKS
5
Jawaharat is one of the most diverse collections of precious polki ornaments crafted in 916
hallmark gold. This collection takes one of India's oldest jewellery forms to another creative
level as skilled artists forge unspoken bonds between kundan work in the front and intricate
meenakari behind every creation. An unspoken union, Jawaharat is an appreciation that exists
only between the creator and the wearer..
1.4 Brands
Fig :8 Brand Jawaharat
10. BEGUM
BRIDAL SETS BANGLES EARRINGS
OTHER
ACCESSORIES
6
NAWAB
BRIDAL SETS BANGLES EARRINGS
OTHER
ACCESSORIES
Nawab is an elegant statement of success. The display has to be non conventional and has notes
on emergence of the forms. The design spread is so done so that the mix of looks and technique
between both is well spread. A category very well suited for gifting.
The other collections Begum represent occasion wear gold jewellery which includes Rings, Earrings,
Bridal sets Bangles & Bracelets. This collection enternalizes romance in its Mughal splendor and lavish
royalty.
Fig :9 Brand Begum
Fig :10 Brand Nawab
11. VIRASAT
SINGLE LINES AND
FOLLOWING MULTIPLE
LINES WITH STUDS
7
NAYAB
BRIDAL SETS BANGLES EARRINGS
OTHER
ACCESSORIES
Viraasat is a collection of big size polki creations that are laced with legends. These signature
jewels transcend time and form a quintessential part of Indian family treasure. With simple flowing
multiple lines across strings and tops eternally fashionable.
Nayab is a collection of coloured stones, polki, diamonds, gold creations that are singular works of art
that are stroke of genius. Necklaces and other accessories that make wearing them an adventure with
our love for coloured stones. The uniqueness of each stone lends a regal air to every design that makes
it worthy of being your family heirloom.
Fig :11 Brand Viraasat
Fig :12 Brand Nayab
12. 8
AKS
EARRINGS BRACELETS HASLIS RINGS
Aks is a collection of versatile and functional pieces as well as limited edition accessories that
express your attitude and capture your style. An epitome of poetic beauty. These statement pieces
require no preamble, epilogue or accompanying elements. This collection features fine multi-
purposes jewels that transform to suit your mood & looks.
Fig :13 Brand Aks
13. GEHNA
SETS PENDANTS CHAINS EARRINGS RINGS BRACELETS &
BANGLES
9
GEHNA
NAZAKAT
MUBARAK
Gehna is a collection of small gold creations that embellish every moment of life. From classic,
traditional or ethnic to unique, contemporary & experimental designs; Gehna encompasses a little
girl's first precious jewels, a college student's radical choice, a working wom[n’s practical
selections and can bring a smile even on gr[ndm[’s face. It also features a special range that is
ideal for gifting.
Fig :14 Brand Gehna
14. 10
MUBARAK
BRIDAL
SETS
EARRINGS BANGLES
NAZAKAT
PENDANTS TOPS RINGS BRACELETS
Nazakat is daily and office wear jewellery with item Ring , Tops , Balis , Pendant , Pedant sets ,
Chains. Nazakat lends it a refreshing new avatar. The delicate creations of Nazakat are designed for
extensive & regoroususe.
The other collections Mubarak represent occasion wear gold jewellery which includes Rings,
Earrings, Jhumkas, Bigger Balis, and Bangles. It is a tasteful blend of tradition, & modernity and
innovations have allowed maximum spread of gold to be achieved within minimal investment.
Fig :15 Brand Mubarak
Fig :16 Brand Nazakat
15. ZEWAR
BEGUM VIRAASAT AKS
11
BEGUM
BRIDAL SETS BANGLES EARRINGS
OTHER
ACCESSORIES
Zewar is designed to appropriately embellish your celebrations. Supreme techniques, innovative
designs, exquisite craftsmanship, state of the art technology, robust in-house manufacturing facilities
and access to specialized centres pan India; all contribute towards the distinctive advantage of Punjab
Jewelers
The other collections Begum represent occasion wear gold jewellery which includes Rings, Earrings,
Bridal sets Bangles & Bracelets. The significance of these jewels in a women’s life and feel inspired to
create masterpieces with extra beauty and passions.
Fig :17 Brand Zewar
Fig :18 Brand Begum
16. 12
VIRAASAT
BRIDAL SETS BANGLES EARRINGS
OTHER
ACCESSORIES
AKS
EARRINGS BRACELETS HASLIS RINGS
Viraasat is a range of solid gold wonders and signature creations that are cherished and passed from
one generation to the next. With simple flowing multiple lines across strings and tops eternally
fashionable.
Aks is a collection of versatile and functional pieces as well as limited edition accessories that
express your attitude and capture your style. An epitome of poetic beauty. These statement pieces
require no preamble, epilogue or accompanying elements. This collection features fine multi-purposes
jewels that transform to suit your mood & looks.
Fig :19 Brand Viraasat
Fig :20 Brand Aks
17. BELLA
PENDANTS EARRINGS BRACELETS
13
BELLA
SOULMATE COMMITMENT
Bella is a dynamic collection of small diamond jewels that cover the realm of essential, casual and
daily wear ornaments. From classic, traditional or ethnic to unique, contemporary designs. It also
features a special range that is ideal for gifting.
Fig :21 Brand Bella
18. SOULMATE
SOULMATE
DIAMOND ENGAMENT
RINGS
14
COMMITMENT
COUPLE BANDS
AND RINGS
The other collections Soulmate represent occasion wear diamond jewellery which includes
Engagement Rings, Couple bands & wedding rings that includes platinum rings. His & Her Couple
bands & promise rings These precious bands signify devotion , fidelity. honour and are a blinding
agreement between wife and husband.
The other collections Soulmate represent occasion wear diamond jewellery which includes
Engagement Rings. Presented as a betrothal gift by a man to his prospective spouse while he
proposes marriage or directly after she has accepts his proposal, an engagement ring is highly
sentimental jewel.
Fig :22 Brand Soulmate
Fig :23 Brand Commitment
19. 15
TRESOR
LEGACY
BRILLIANCE QUEENLY AKS
TRESOR
QUEENLY
BRIDAL SETS BANGLES
OTHER
ACCESSORIES
EARRINGS
Trésor is an extravagant collection of fine diamond jewels that are eloquent yet elegant. Designed
to dazzle, these creations conjure instant glamour and an inevitable sense of pride. Trésor uses
only the finest quality diamonds, individually sourced from environmentally responsible mines
and each masterpiece is crafted with recycled platinum or pure gold.
Fig :24 Brand Tresor
20. TRESOR
BRILLIANCE
PENDANT
SETS
TOHRAS
SIDE
NECKLACE
BANGLES
16
TRESOR
LEGACY
SINGLE LINES AND FOLLOWING
MULTIPLE LINES WITH STUDS
This is must have subject for most of the ladies at the level of rings/studs/pendants. Brilliance
solitaires is principally round brilliant diamonds but as we expand into this it moves into varied
shapes- princess, emerald, pears, marquise, ovals, hearts etc.
Legacy is a diamond collection that is all this and more. Crafted yellow or white gold these signature
diamond creations seamlessly blend asthetic and technical expertise with Superior quality.
Fig :25 Brand Brilliance
Fig :26 Brand Legacy
21. 17
TRESOR
QUEENLY
PENDANT
SETS
TOHRAS
SIDE
NECKLACE
BANGLES
AKS
EARRINGS BRACELETS HASLIS RINGS
Aks is a collection of versatile and functional pieces as well as limited edition accessories that express
your attitude and capture your style. An epitome of poetic beauty. These statement pieces require no
preamble, epilogue or accompanying elements. This collection features fine multi-purposes jewels that
transform to suit your mood & looks.
Queenly is a Bridal collection of fine diamond jewels is a vision of regal power and dignity. It also
features design with rare diamonds, fancy shapes and quality of coloured stones.
Fig :27 Brand Queenly
Fig :28 Brand Aks
22. 1.5 Display
‛BELLA‛
The window on Left- right is to represent ‚BELLA‛, it is [ Di[mond jewellery collection which
h[s ‚SCINTILLATING‛ – a daily and office wear jewellery with item in
-Earrings , pendant , Pendant sets , Necklace sets etc.
18
Fig :29 Bella Display Counter
23. ‛GEHNA‛
The windows is to represent ‚GEHNA‛, it is [ gold jewellery collection which h[s
‚NAZAKAT‛ – a daily and office wear jewellery with item in
-Ring , Tops , Balis , Pendant , Pedant sets , Chains
19
Fig :30 Gehna Display Counter
24. Tresor
The lower counter display is a perfect position to arouse interest of the looks and the
categories of smaller products which get lost in the crowd of the bigger merchandise and is
left packed in boxes. Then need to be well represented in smaller trays as a collection at
special prices in each category with the name of collections. It has booklet on display on the
subject diamonds
20
Fig :31 Tresor Display Counter
25. 1.6 Manufacturing Environments
Where workers manufacture goods or operate machines processing one product into another.
There is twenty workers in the manufacturing units. They work 11:00am to 8:00pm Tuesday to
Sunday in Punjab Jewellers. Manufacturing processes are designed differently to provide
flexibility. General work flow patterns define the arrangements of facilities.
21
Fig :31 Manufacturing Units
26. Production Department
Inventory
Material Sourcing
Metal Stones, Coloured Stones
Managing the stock
Final Quality checking Tagging & Costing
Vendor Local karigars
Design Cell
Finishing Section
Sales DepartmentQuality Control
1.7 Production Techniques-
22
Fig :32 Production Technique Table
27. 1.8 Process Of Manufacturing
Challai preparation –
The base is first cut . Generally preferred in 36 gauge but 30-35 gauge is also
Used in the process. Gold cartage used is 22-24kt.
Jay preparation-
The j[y ‘Bezel’ is made to give bounder to challai
Bezel and jay attachment –The j[y ‘Bezel’ is then attached to the challa. The bezel is generally of
34to 35 gauge. The cartage of gold range from 20-22ct.
23
Fig :33 Process of Manufacturing
28. After the enamelling had been completed , the piece is firmly fixed into place On a wooden
handle (bini) resin and shellac to prevent movement when pressure is extended while setting.
Lac preparation-
Lac is made by mixing surma and chapdi in the ratio of 100:4The chape is soft and sticky. The
surma has the property to make the lac hard and stuff the properties of both material is to help
the stone to stick on the lac and make the ornament stiff not soft and fragile.
24
Fig :35 Process of Manufacturing
Fig :34 Process of Manufacturing
29. Then the extra metal will cut . For filled the piece to give exact size and shape. The lac prepared is
then heated and put in each piece till the height of the bezel.
once the challai and bezel is joined then the each piece will attached to each other according to the
desire design.
25
Fig :37 Process of Manufacturing
Fig :36 Process of Manufacturing
30. The lac prepared is then heated andput in thalla till the height of the bezel. The stone is the
stuckon the lac.
Each stone is backed with a reflective foil called dank that is made of thin beaten silver sheet.
The Kudankar uses 24 k gold strip to form a wedge around each gemstone. Then chisels the
kundan, popularly knownas challia.
E[ch orn[ment comprises of multiple individu[l unit thre[ded together. The ‘BANDHAI’ is done
with gold links or kadi and every piece finally embellished with beads and pearl.
26
Fig :36 Process of Manufacturing
Fig :38 Process of Manufacturing
Fig :39 Process of Manufacturing
31. MANUAL PROCESS
2
As explained earlier, the design department works in clean association with the Production
department. Once the design is approved by the product sponsor, the order form is issued to the
production department by the designer in which details of the stones and finishes are clearly
started. This order form is attached with a photocopy of the original rendering reviewed by Mr.
Sanjiv Verma and on his approval sent to the production.
The orignl rendering is going to showroom to be in the file in which product collection fits. E.g.
Gold and Bridal , Diamond , colored stones party once the order form is recieved by the
production department the stones, procured.
27
Fig :40 Concept Sketch
32. 2.1 Design Concept
In order to produce unique piece, the very intital step is to create a design. This process of blueprint
designing is carried out by proficient craftsmen using techniques and methods hand down over
decades. Each piece of jewellery starts off with a concept. A concept is basically a rough design in
the mind of the designer. The final design is a result of close cooperation between designer and
craftsmen giving the art object a real hand crafted origin
2.2 Moulding
High technology mould once the master piece is complete. Wax reproductions of the jewellery.
Delivering the complete design sketch to the moulding section.Moulders then turns the sketch into
a master mould.
28
Fig :41 Concept Sketch Fig :42 Concept Sketch
Fig :43 Dice Fig :44 Gold base
33. 2.3 Embellishment
2.4 Finishing
Decorative stones of the correct sizes and weight are cut and extreme preciseness are then assorted
for the final setting. It requires immense patience and still to make master model and to produce an
exquisitely casting free from the defects.
Once the casting process is over the caster products will be delivered to the relevant department.
Then they will pay attention bringing smooth and softness on products. These casting products are
going into hand finished.
29
Fig :45 Embellishment
Fig :46 Embellishment
Fig :47 Dip in H2so4 Fig :48 Finishing Process
34. A typical gold arrives in the hand polishing department, after the sprue has been removed and that
sprue area has been surface ground. When the jewellery is finally finished, an average of five to ten
percent of precious gold may be on the floor with some on the workbench as fine dust that may or
may not be recovered. A major consideration for many jewelry producers and one that continues to
grow is the handling of waste water generated by a wet finishing process.
30
Fig :49 Finishing Gold Earrings
35. 2.5 Casting
2.6 Polishing
Casting processing is currently world precious metal jewellery processing industry one of the most
commonly used method, the first method used in denture alloy casting process, called the buried
plaster casting. Casting process is characterized by variety beautiful, shape, and refined product ion
vary in size.
Every part must be polished while the mount is being made. The entire mount is carefully made
and clean and polished to highest degree of smoothness All tinctures of the polishing compounds
and rough must be meticulously got rid of either by carefull washing by hand, or by use of
supersonic cleanning baths.
31
Fig :50 Casting
Fig :51 Polishing Necklace
36. 2.7 Quality Checking
The caratage, weight, linking,
symmetry and finishing are the main
quality check consideration Points. For
the gold jewellery the Production
department carries out Stringent quality
check during the procurement of the
pieces.
In case of diamond jewellery, all the
pieces produced in house have to
undergo strict quality check at various
stages, production itself besides through
check at the finished date. The pieces
procured from outside are also subject
to a stringent quality check both in
terms of diamond and other stone
quality and also setting linking,
finishing.
The product is brought to checking the
department where each and every piece
is checked with excessive attention and
throughly checked for any defects. The
process of quality checking is done by
very experienced workers and all the
defecting pieces are sending back to the
respective department.
32
Fig :52 Final Earrings & Neckpiece
37. 3 FUNCTION OF THE COMPANY
Jobwork Production
The manufacturing of Hand crafted jewellery for Punjab Jewellers is prepared exclusively in the
various Jewellery manufacturing units positioned in Karol Bagh on the basis of on the roll system.
Outsized part of handcrafted jewellery is more over sourced different manufactures and the
country Calcutta, Rajkot and Jaipur etc.
Advantages
Since the retailer does not have to control the production, he can concentrate more on marketing
his stock. The retailer does not have depend on limited number of artisian, he can deal with more
than one manufacture and avail their manpower. Overheads need not be include when the market
is recessing.Cost price can be reduced because of the competition between the manufactures.
Disadvantages
The workforce not being directly under control can result in delay of work . Different
manufactures may charges differently for the making the same piece creating an irregularity in
costing. The Design monopoly is difficult to maintain since the manufacturer has an interest in
making profits and may sell one jeweller’s design to another .Dealing with different set-up’s to
get the same product finished may be too cumbersome.
33
Fig :53 Sketch Fig :54 Sketch
38. 3.1 Customization
The design team at Punjab Jewellers handles the customized work
in an efficient manner. Designer who is dealing with a Customer or
client takes a design from the respective way. Client, along with
the Prospective style, time and budget, he is looking at. After
Designing basic concepts within the given time frame, the concepts
are presented to the client .
The designer then implements the required modifications in design,
and works out the technical details of the product according to the
feedback, received by the sales staff, from the client. Once the piece
is approved by the client, the designer does the final rendering and
releases the product for production.
Customized Work
Punjab jewellers is capable to make the needs or
desires of jewellery .
•Design to product
•Resetting
•Reinterpret
•Repair restored
34
Fig :55 Sketch
Fig :56 Final Earring
Fig :57 Sketch Fig :58 Final Design
39. 35
Functioning of the Design Department
Design Manager
Regular Designer
Freelance Designer
Internship Student s from Repulated
Institutes
Diploma Project Students From
Repulated Institutes
Task Performed by the DesignTeam
Customized Design
Designing for Stock
Merchandising of Gold & Diamond
Department
Packaging
Visual Merchandising
Public Relation
Work Analysis and
Supervision
3.2 Design Department
Fig :60 Customer Order
Fig :59 Final Design
40. Punjab Jewellers is an organization with a vision of bringing a sensational collection of fine Jewels
art for the people admire art and love fashion. Each Product in the company is handmade, using
hallmarked quality gold, the most resplendent gems and top quality Diamonds available resulting in
exquisite uniques pieces.
In the in-house workshop every facets of Jewellery making is executed from design to product. All
components of jewellery are fashioned on premises. Which means that stringent control insures all
area of quality.
Subsequent to each stage, inspection is carried to decide if any rework is required or the product
can go to the next stage of processing or manufacturing.
On the final approval, the product is released to the strong room or finished product to the
showroom or display and eventually handed over to the customer.
3.3 Production Department
36
Fig :61 Rendering sketches
41. UNDERSTANDING THE DESIGN BRIEF
4
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
JAWAHARAT
AKS
ERR
JHUMKA
POLKI
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
FORMGENERATION
DESIGNCOLLECTION
DESIGNEXPLORATION
REFERENCES BANK
RENDERING COLLECTION
VENDOR BANK
STOCK BANK
SFS
METAL
STONES
REF RAW MATERIALS
37
42. 4.1 Design Development
BRIEF - Take a references from company brief design bank. To design earrings
using same studs size and pears shapes polki in asymmetry way to making Bala.
Internship Project 1
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
JAWAHARAT
AKS
ERR
JHUMKA
ALL POLKI
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
38
Fig :62 Earrings sketch
43. BRIEF - Take a references from company brief design bank. To design earrings
using same studs size and pears shapes polki in asymmetry way to making Bala.
4.2 Internship Project
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
JAWAHARAT
AKS
ERR
JHUMKA
ALL POLKI
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
39
Internship Project 2
Fig :63 Earrings sketch
44. BRIEF - Take a references from company brief design bank. To design earrings
using same studs size and pears shapes polki in asymmetry way to making Bala.
Internship Project 3
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
JAWAHARAT
AKS
ERR
JHUMKA
ALL POLKI
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
40
Fig :64 Earrings sketch
45. Internship Project 4
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
ZEWAR
AKS
ERR
JHUMKA
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMONDALL MIX
BRIEF - Take a references from company brief design Stock. To design Gold
earring (Jhumka) using light weight technique and Ginni to making Jhumka.
41
Fig :65 Earrings sketch
46. Internship Project 5
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
ZEWAR
AKS
ERR
JHUMKA
ALL MIX
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
BRIEF - Take a references from company brief design Stock. To design Gold
earring (Jhumka) using light weight technique and Ginni to making Jhumka.
42
Fig :66 Earrings sketch
47. BRIEF - Take a references from company brief design Stock. To design Gold
earring (Jhumka) using light weight technique and Ginni to making Jhumka.
Internship Project 6
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
ZEWAR
AKS
ERR
JHUMKA
ALL MIX
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
43
Fig :67 Earrings sketch
48. BRIEF - Take a references from company brief design bank. To design earrings
using same size pears shape Diamond with border setting techniques making
Earrings.
Internship Project 7
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
TRESOR
AKS
ERR
JHUMKA
DIA
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
44
Fig :68 Earrings sketch
49. BRIEF - Take a references from company brief design bank. To design earrings
using same studs size and pearls Semi precious stone to making Jhumka.
Internship Project 8
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
JAWAHARAT
AKS
ERR
JHUMKA
POLKI
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
45
Fig :69 Earrings sketch
50. BRIEF - Take a references from customer order file. To design earrings using
(Hasli) neckpiece same Pendant studs and water drops reducing size with
meenakari.
Internship Project 9
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
JAWAHARAT
AKS
ERR
JHUMKA
POLKI
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
46
Fig :70 Earrings sketch
52. 4.2 Form Generation
BRIEF - Take a references from company brief design bank. To design earrings
generates different way of forms.
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
TRESOR
AKS
ERR
JHUMKA
DIA
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
48
Fig :73 Earrings sketch
53. BRIEF - Take a references from company brief design bank. To design earrings
generates different way of forms..
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
TRESOR
AKS
ERR
JHUMKA
ALL MIIX
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
49
Fig :74 Earrings sketch
54. Form Generation for the following Categories of Earrings-
Syle - Traditional
Inspiration - Floral and Traditional Motif
Keywords- Evergreen & Classic
Style Statement
A must have in basic setting & shapes and a scale forward where multiple pieces look like solitaire
or even single color stone kind of additional accessories.
1. Karan phool Earring (Border setting)
Front & Back Dropping Meena work art with Polki & Colored stone/semiprecious stone.
2. Detachable jackets & Colored stone & Solitaire Jackets.
3. Solitaire & color stone/ Polki/pearls extended to shapes & also existing Stones.
Style/ Techniques/ Setting
Take a references of setting/Techniques from design research articles. Look for styles of other
Brands & Regional Inspiration.
Form Languages
1. Solitaire & color stone/ Polki/pearls extended to shapes & also existing Stones.
2.To play with diamonds small & Fancy shapes
3. color stone color small big Precious/semi precious
4. pearls/ polki
4.3 Upcoming Collection
50
Fig :75 Karanphool Earrings sketch
55. BRIEF - Take a references from company brief design bank. . Karalphool Earring
(Border setting) Front & Back Dropping Meena work art with Polki & Colored
stone/semiprecious stone.
STYLE
PAGE
DATE
PERIOD STYLEMIX
SUBCATEGORY
CATEGORY
BRAND
SUBBRAND
JAWAHARAT
AKS
ERR
POLKI
TRA
BRANDINSPIRATION
REGIONALINSPI
STLE/FORM INSPI
GOLD
POLKI
DIAMOND
51
Front & Back Earrings
Collection
Fig :76 Earrings sketch
56. 5.1 Hallmark
Punjab Jewllers sells only Hallmarked Jewellery with the BIS logo and the fineness mark on it. To
a degree that many other Jewellers are unable to match. They are capable of delivering quality
products on time. Specialization of labour at the highest levels brings many different people
together and improves the overall output.
Tradition, Integrity and a strong work ethic have been the elements of success for Punjab
Jewellers. High levels of craftsmanship and quality execution of work to the last stage of
production are distinctive attributes of each piece. They have an extremely focused approach
towards research, product development, and target market. As compared to other jewellery houses
this task of studying the client and understanding the market is carried out within the organization
and not as an external market survey. This is done by the constant feedback and observation made
by the sales woman and the merchandiser of the company.
Punjab Jewllers sells only Hallmarked Jewellery with the BIS logo and the fineness mark on it. To
a degree that many other Jewellers are unable to match. They are capable of delivering quality
products on time. Specialization of labour at the highest levels brings many different people
together and improves the overall output..
JEWELLERY RETAILING5
52
Fig :77 Purity machine Fig :78 Hallmark
57. 5.2 Marketing & Advertising
Through Generations Punjab Jewellers has been portrayed as aesthetically rich, classic, and royal.
The unique selling points of Punjab Jewellers in Delhi who work ‚design to product". They have
been taking part in world Gold council’s events like the trend book exhibition to earn coverage by
the media & exhibit their design talent.
They also participate in various leading trade shows and fashion events of Delhi and the country
This year was the first time Punjab Jewellers showcased their collection in DSYN’O4 a grant three
days mega event organized by NIFT and the AFI (Australian fashion Industry) which was held at
the Pragati Maidan grounds in New Delhi from 29th to 31st of March 2004.There are many times
when alliances are made between a loading garment stores such as Bombay Dying and Punjab
Jewellers to promote sales of both, Generally next to wedding season, ventures like these ensure al
over the city May2004.
IIJS‛O4 which was held in Mumbai, 15th to 19th July 2004. Viv[h[’O4 which was held in the Taj
Palace New Delhi from 6th to 9th August 2004. By doing so they publically unravel there new
collection and scale themselves with external Competition.
53
Fig :79 Advertising & Marketing
58. 5.3 Swot Analysis
S (strength)
Exquisite Jewellery at Competitive, reasonable and affordable price points. Versatile and
multifunctional products. Focused approach from design to product development. Strong design
infrastructure. Product designing in keeping in mind the aesthetic value of jewellery. Execution
of work within the time frame given by clients. Well established in house library Performance on
the basis of the hardcore market quality.
Design manager supervises the over all product development at different stages starting from
designing till the last stage which assists in the exact transformation of a thought or concept into
an actual product. Fervent to experiment with looks and open to ideas and international market
trend.
Educating client with information about diamonds, gold, manufacturing etc. To a build trust and
bond with a long term relationship. Stringent quality controls in qualities of both gold &
diamonds. Follow a proper design process. Transparent with information within the organization.
Customized design competence well skilled staff at all levels. Strongly refer to history for
inspirations, try and relate people to their heritage and rich Indian Culture. Wide range of
Jewellery collections, for the client to choose from excellent advertising in every leading
Magazing of India, Success in various National & International design competitions.
Personalized service attention services like repair jobs, Design, development & finally home
delivery.
W (Weakness)
Improper personal time management with the organization is the principal flaw that wastes time
& reduces the efficiency of staff. Due to Jobwork production, there are various problems that
arises such as delay of order dissatisfactory translation from design to product certain production
process require immediate attention. E.g Rhodium Plating. Unorganized departments in terms of
division & maintenance of stock. Delay in decision making which further delays processes and
this results in commotion.
Lacks of unity amongst Workforce which hampers their ability to perform as a team & thus
produce exceptional results.
54
59. O (Opportunities)
Personal time management programs should be offered to the employees to gear them up in spirits
and increase efficiency of Work. Developing a self sufficient, Completely in house Production set
up so as to eradicate problem production and have better control one results. National and
International design competitions that earn publicity and respect for the from and designer.
Wholesale & customized exports renovation of the present day store to compete in present market
scenario. Amalgation of documents in look, color and layout to strengthen the mark of the brand.
T (Threats)
External Competition Companies that have both product ranges & finishes. Absence of Internal
organization and unity amongst coworkers may results in reduced levels of efficiency and
disintegration of the brand.
55
Fig :80 Product Variety
63. 59
CONCLUSION
My Internship was wonderful experience. It made me understand the process in the making of any
jewellery in the product level. It also helped me increases my knowledge in the designing and
production . It also made me familiarize with actual process of any domestic Company. It gave me
the opportunity to learning to Senior designer.
I thank Mr. Sanjiv verma for giving me permission to work in their company as a trainee and learn
a lot from it. They had guided me throughout ,my internship for which I am very again very
thankful to them.
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