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保険相談は、なぜ無料で
ビジネスになるのか?
近年、テレビCMや店頭などでよくみかける、
「保険相談・保険の見直し」
これらの相談は、基本的に無料だ。
では、その保険相談・保険の見直しを提供している
会社はどこから収益を上げているのか?
それは、保険会社から紹介料をもらう形で、
売上をあげている。
既存の保険契約から、相談者にとって最適な保険
に変更することで、新たな保険を契約した先から、
紹介料としてもらう。
同様のビジネスは、他にもたくさんある。
たとえば、
・土地やマンション、戸建てなどを売却しようと思っ
た時、業者へ一括見積もりをしてくれるサービス
・引っ越しの際、最安の業者を紹介してくれるという
こちらも一括見積りサービス
特徴としては、、、
・単価が高い
・購入者側に、相場観がない
・比較検討しづらい
などの特徴があり、相談窓口が、見積もり希望者
と、サービス提供者(引越し業者や保険会社)の間
に入り、最適な会社を紹介することで収益をあげ
る。
見積もり希望者としては、いちいち一社一社まわっ
て検討するよりも、一括で見積を出せた方が便利
だし、自分の要望をいって、最適なプランを
提示してくれるならば、手間がかからなくていい。
で、ここからが本題。
これらのビジネスは、「スイッチボードモデル」と呼
ばれている。
ぼくは、このパターンのビジネスをこれまでいくつも
立ち上げてきた。(現在進行形でも)
・不動産関連
・教材関連
・IT関連
など。
もし、このビジネス構築に興味が在る方は、
メールにてご連絡ください。
↓↓こちらにフォームがあります。↓↓

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保険相談は、なぜ無料でビジネスになるのか?