Take a look at the popular Social Media Trends that can make your social media app all the more popular and boost the UX to the next level!

1. Copyright © Biz4Solutions LLC. All Rights Reserved
Biz4SolutionsLogoanddesignsaretrademarksofBiz4SolutionsLLC.Alltrademarksandlogos
referencedhereinarethepropertiesoftheirrespectiveowners.
Disruptive Social Media Trends dominating the Mobile App Market!
Social media apps have always been the most loved and popular networking mediums to
stay connected with family, friends, & like-minded people. With time, these apps have
evolved beyond the confines of social networking. Today, social media apps have become
a highly effective tool for businesses to make their digital presence felt and maximize
customer outreach.
As per a research report published by the online platform “Datareportal” in July 2022;
“Social Media boasts of 4.7 Billion active users across the globe. This accounts for 59% of
the world’s total population and 93.6% of the total number of internet users.”
The leading social media platforms are Facebook (2,936 users), YouTube (2,476 users),
WhatsApp (2,000 users), Instagram (1,440 users), WeChat (1,288 users), TikTok (1,023
users), Facebook Messenger (1,000 users), Telegram (700 users), & Snapchat (617 users).

2. Copyright © Biz4Solutions LLC. All Rights Reserved
Biz4SolutionsLogoanddesignsaretrademarksofBiz4SolutionsLLC.Alltrademarksandlogos
referencedhereinarethepropertiesoftheirrespectiveowners.
The aforesaid statistics indicate the sky-high demand for social media apps! Needless to
say,social media mobile app development has become one of the most lucrative
investment options for entrepreneurs. However, for crafting a bestselling social media app,
one must integrate the most sought-after features and follow the prevalent trends. This post
explores the key social media trends that are gaining traction amongst app users.
Social Media Trends to Consider for Mobile App Development
Artificial Intelligence & Machine Learning
Integrating Artificial Intelligence (AI) and Machine Learning (ML) technologies into social
media apps has become one of the most popular social media trends. AI/ML
algorithms enable social media platforms to comprehend the context of user-generated data
and manage operational activities more effectively. AI also allows you to integrate
revolutionary app features like facial recognition and chatbots.
Facebook employs the AI-empowered tool called the “Deep Text.” This tool understands the
context of using certain words, abbreviations, slang, etc. This way, “Deep Text” monitors
user-generated data fed on posts, comments, etc. Facebook’s AI-infused translation system
automatically translates the posts into the users’ preferred language. Users can now view
translated posts in their news feed. Also, the implementation of AI-powered algorithms
enables facial recognition. This is how Facebook can recommend whom to tag in your
photos.
Utilizing AI, LinkedIn can predict the best-suited candidates for a specific job role. Moreover,
AI highlights the LinkedIn users who are on the lookout for a new job. It can also predict
which users are most likely to give a response. The renowned platform Pinterest leverages
the power of neural networking to obtain amazing results. Pinterest displays personalized
content to every user based on their areas of interest. This enables users to make purchase
decisions quite easily and quickly.
Twitter makes use of AI for face detection, the formation of complete images, and thumbnail
creation. Employing neural networks, the platform can identify those specific sections of an

3. Copyright © Biz4Solutions LLC. All Rights Reserved
Biz4SolutionsLogoanddesignsaretrademarksofBiz4SolutionsLLC.Alltrademarksandlogos
referencedhereinarethepropertiesoftheirrespectiveowners.
image that users are more likely to adore. With the help of AI algorithms, Twitter suggests to
users the aptest replies or comments for Tweets.
Take a look at how the popular AI-powered functionality of facial recognition functions!
Deep Learning, a subset of AI is used to make the facial recognition feature work. Here,
Deep Learning algorithms are employed to generate filters that convert facial images into
numerical expressions. This data gets processed using artificial neural networks to deliver
the desired outcome.
Click here to get insights on some incredible mobile app development ideas using AI/ML!
Virtual Reality and Augmented Reality
AR (Augmented Reality) and VR (Virtual Reality) have been one of the most
revolutionary social media trends. The advent of AR and VR into the social media landscape
has transformed the user experience altogether. Platforms like Instagram, Facebook,
Snapchat, and TikTok are leveraging the goodies of AR and VR by offering amazing filters,
effects, lenses, etc.
TikTok & Snapchat have used tools like ARCore & ML Kit to provide users with a wide range
of face filters and unique effects; right from bunny’s ears to beauty masks. One can apply
these AR-powered filters & effects to their videos and photos to achieve unimaginable
outcomes. No wonder this trend has garnered immense popularity amongst users.

4. Copyright © Biz4Solutions LLC. All Rights Reserved
Biz4SolutionsLogoanddesignsaretrademarksofBiz4SolutionsLLC.Alltrademarksandlogos
referencedhereinarethepropertiesoftheirrespectiveowners.
Snapchat too has leveraged the potential of the AR space by introducing quirky filters &
multimedia messaging. Snapchat also offers the facility of scanning labels and barcodes for
providing more information & context to users.
YouTube & Facebook has introduced the concept of 360-degree videos. Now, users can
share their personal experiences with friends in the form of an interactive VR experience.
This feature creates a virtual 3D environment where people interact with each other just like
video chat experiences. Facebook’s novel VR-based app “Spaces” offers VR experiences to
users with the help of the Oculus VR headsets.
Video Streaming
Modern-era users prefer watching videos to reading social media posts; they hardly have
the time or patience to read. Besides, the visually transmitted information is easier to grasp.
Hence, the social media trends of live video streaming & sharing streamed video content
has gained traction amongst users at a fast pace. Several popular social media
platforms including Facebook have leveraged this feature to gain unprecedented success.
Short-duration Story Content
Self-destructive story content is one of those social media trends that has garnered
immense popularity amongst users. The trendsetters of this practice are Instagram and
Snapchat. The users of the aforementioned apps can set the duration after which their story
will disappear automatically. This duration can be an hour, a day, a week, and so on. The
short-duration content strategy works wonders to highlight the urgency or importance of the
posted story content. It also adds an extra layer of privacy to users’ data.
Promoting User-generated Content
Promoting user-created content is one of the unique trends that has surfaced on the social
media landscape. Certain brands are motivating users to create content for them and are
utilizing user-generated content for their social media profiles.
For instance, the Daniel Wellington brand encourages users to produce content and tag the
brand. Users who do so will stand a chance to get featured on Daniel Wellington’s page.
Brands like Dove and Olay motivate users to create content for being a part of their social
media campaigns. And, there are brands like Airbnb that entirely depend on user-produced
content for their social media posts.
Utilizing user-generated content for branding on social media offers a plethora of benefits.
Such content is free and enhances user engagement. Moreover, people consider user-
created content to be way more authentic and reliable. This strategy is an easy & cost-
effective way to gain trust amongst your target audience and boost your brand image.
Peer-to-peer Payments
The practice of integrating P2P payments in a social media app might seem unnecessary
and may surprise you! But actually, this feature adds to the convenience quotient of social
media users and enhances the app’s usability. The P2P payment feature turned out to be a
USP for popular social media platforms like Facebook Messenger and Snapchat.

5. Copyright © Biz4Solutions LLC. All Rights Reserved
Biz4SolutionsLogoanddesignsaretrademarksofBiz4SolutionsLLC.Alltrademarksandlogos
referencedhereinarethepropertiesoftheirrespectiveowners.
Let’s take a sneak peek into how the peer-to-peer payment function works! App owners offer
users a secure environment where users can connect their bank cards. This environment
ensures safe transactions and adheres to the established regulations & mandates of the
region where the app operates. Users can also choose any other preferred payment method
supported by the app. The users’ payment method gets connected with the social media
app. Now, users can effortlessly transfer money to the desired person/s. Users simply have
to click on the button marked as “$” and then, enter the transaction amount for carrying out
the P2P payment process. So, if you wish to make your social media app versatile, this
feature will be a suitable option to pick.
Bottomline:
The prevalent social media trends, if implemented correctly, lead to the creation of disruptive
social media apps. Emerging technologies like AI, ML, AR, & VR and innovative strategies
like video streaming, P2Ppayments, self-destructive content, etc. are lucrative add-ons to
consider for your social media app. Such advanced features will elevate the user
experiences to the next level and help you to gain a competitive edge.
However, these functionalities are complex to integrate and require a good amount of
technical expertise. Therefore, to architect an impeccable social media app with advanced
functionalities, it’s important to partner with a proficient social app development company
that has extensive domain-specific experience.