Learn how to co-create with your customers using modern collaboration techniques
To be successful at innovating for your customer, teams need a solid understanding of how to engage and collaborate with their customers and users. It is only then that teams can deliver high impact projects/products that are important to their user base. Embark on a journey and with the latest set of techniques that help teams discover insights sooner and delight their customers faster. Take part in our latest workshop and learn everything you need to know at succeeding in collaborating with your customers. After all, innovation is best served when co-discovered with customers.
Our interactive and fast-paced workshop is based on design thinking, lean startup, and lean UX principles. It is designed to help you uncover better ways of working with your customers and boosting collaboration and creativity on your team. After many iterations and essential feedback, we’ve developed a fun and thought-provoking workshop where you will learn by doing and engaging with real people, working on challenges that will enrich your learning experience.
2. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
WHO WE ARE
We provide coaching and training and help people, and organizations build stronger
ecosystems for rapid, continuous and sustainable delivery of value to delight customers.
We’re passionate about growing successful teams and scaling innovation.
Carlos Oliveira, MBA
Principal Consultant
Certified Agile Coach
Shahin Sheidaei
Founder & Principal Coach
Elevate Change Inc.
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3. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
LET’S CHECK-IN
You’re going to make this experience what you want for the next hour.
The only thing we ask is for your full attention…so consider…
• Turning off electronic devices
• Be engaged (level up)
• Take some risks (open up)
• Smile a lot
• Remember the Hands-up Protocol
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4. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
WORKSHOP OUTCOMES
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EXPLORE YOURSELF “AS A CO-INNOVATOR”
GROW YOUR CAPACITY TO THINK DIFFERENTLY
LEARN PRINCIPLES THAT CAN IMPACT HOW YOU
COLLABORATE AND WORK WITH YOUR CUSTOMERS
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5. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
Solving real problems for the customer
The process of translating an idea into a
product or service that creates value or for
which customers will pay.
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INNOVATION
6. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
BUSINESS IS CHANGING
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9. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
SOLVING A PROBLEM
CUSTOMER
● YOU
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INNOVATOR
● ME
10. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
WE NEED A PROBLEM
Problem #1
“Meetings at work are
terrible.”
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Problem #2
“Scrum doesn’t work in my
organization.”
11. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
WE ASKED 100 INNOVATORS
SOLUTION TO PROBLEM
#1
● Every meeting request
must include an agenda
● “ELMO” – Elmo doll in
every room
● “Device free zone in
meeting rooms (no
laptops)”
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SOLUTION TO PROBLEM
#2
● Fire your coach, hire a
better one!
● Kanban
● SAFe
12. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
LET’S PAUSE
• Mark Your Workbook
• Discuss the following
– What could be one-word describing the
experience you had?
– How would you rank the solution?
– Why would you rank it that way?
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→ sli.do/inno ←
14. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
SOLVING A PROBLEM
CUSTOMER
● YOU
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INNOVATOR
● NOT ME
15. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
A (NEW) PROBLEM
• AS A CUSTOMER
– Choose a (new) problem, one that you
can relate to at work and that you want
solved
– Think about the need that you have with
this problem, why is it such a challenge?
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16. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
WE NEED A PROBLEM
Problem #1
“Meetings at work are
terrible.”
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Problem #2
“Scrum doesn’t work in my
organization.”
Problem #3
“We are too busy to
improve.”
17. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
CO-CREATE SOLUTION
• AS AN INNOVATOR
– You will work with your customer and co-
create the solution together.
– Follow the workbook and activities.
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18. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
DISCOVER THE PROBLEM
Get to Know the Problem (& Them)
● Structure your conversation around the problem.
● Gain empathy with the customer
● Ask open ended questions like:
○ Tell me about the last time you experienced this
problem?
○ What was most challenging part about it?
○ Why was that a challenge? Why? Why?
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19. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
CO-DISCOVER THE PROBLEM
Draw the Problem
● Visualize the problem!
● How would you draw and discuss key
aspects, the players, a better outcome?
● Do ask “Why” often.
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20. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
CO-PICK A TARGET
Take a Stand with a Point of View
● What is the most important need and insight to be addressed
first?
● What’s reachable and valuable?
● Take a stand by specifically stating the meaningful challenge you
are going to take on
● It should feel like a problem worth tackling!
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21. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
IDEATE SOLUTIONS
Sketch to Ideate
● Be visual and use sketching
● Defer judgement
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22. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
EXPLORE SOLUTIONS
Yes And … Share Solutions and Build on Top of Them
● Build on top of each other’s ideas
● Try and maintain the visual thinking and discussions
around the solution.
● Remember not to pitch or fall in love with the ideas.
● This is an opportunity to learn more about your partner's
feelings and motivations
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23. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
CO-DESIGN SOLUTION
Reflect and Generate a New Solution
● Take a moment to consider what you’ve learned both about
your partner and about the solutions you generated.
● Sketch a new idea. The solution may be a variation on an
idea from before or something completely new.
● This is your opportunity to create something together that
will solve the problem for the customer.
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24. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
LET’S PAUSE
• Discuss the following
– What could be one-word describing the
experience you had?
– How would you rank the solution?
– Why would you rank it that way?
• Compare with the first Workbook
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25. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
LET’S PAUSE
How did engaging with a real
person, or co-creating with a real
person change the direction of
your solution?
What did you learn as a result of
direct interaction?
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26. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
LET’S PAUSE
What principle, what tool, would
you infuse into your work
tomorrow?
How would you go about doing
that?
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→ sli.do/inno ←
27. Shahin Sheidaei | sheidaei.com | @sheidaei | /in/sheidaei
IN SUMMARY
BE THE CUSTOMER ALL THE WAY
IF YOU CAN’T, INVITE THEM ON YOUR JOURNEY
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