MARKET STUDY ON<br />Made By<br />Isha Sharma<br />MHS1007011<br />
BRIEF HISTORY<br />Robert wood Johnson inspired by a speech by antiseptic advocate Joseph Lister, joined brothers James wood Johnson and Edward Mead Johnson to create a line of ready to use surgical dressings in 1885. <br />The company produced its first products in 1886 and incorporated in 1887.<br />RWJ's granddaughter, Mary Lea Johnson Richards, was the first baby to appear on a J&J baby powder label.<br />
BUSINESS<br /><ul><li>Ranked 29th in the Fortune 500 companies in the world.
Into pharmaceuticals, consumer products and medical devices.
No. 1 in the world in medical devices.</li></li></ul><li>Product category------CONSUMER <br />Consumer : 26% of FY 2009 Revenue <br />J&J has diverse franchises in over-the-counter pharmaceuticals and nutritionals, skin care, baby & kids care, and women's health products, totaling $15.8 billion in sales in 2009<br />
PRODUCT CATEGORY<br /><ul><li> Although the Consumer Health Care division is the smallest of the company's three segments,
It includes some of the company's most recognizable brands such as Tylenol, Neutrogena, and Band-Aid. </li></li></ul><li>Sales market share<br />
CONSUMER CATEGORY<br /><ul><li> In 2006, J&J bought Pfizer's Consumer Healthcare for $16.6 billion.
This acquisition represents a significant expansion in J&J’s Consumer Health Care division, adding brands such as Listerine, Sudafed, and Neosporin. </li></li></ul><li>
PRICE<br />In the United States, J&J strives to keep their net price increases for health care products within the Consumer Price Index (CPI). <br />Works with governments to develop differential pricing approaches to help more people access their products.<br />
Eversave</li></li></ul><li>Promotion<br />Discount coupons on products such as:<br /><ul><li>Baby care
Contact lens. </li></li></ul><li><ul><li> Johnson and Johnson has run a “Beauty for All Ages” rebate promotion on Coupons.com and some of the campaign products are available at Walgreens and may also include buy one get one half off discount as well.</li></li></ul><li><ul><li> Involved with many causes and advertising campaigns that encourage healthy lifestyles.</li></ul>Key initiatives include: <br /><ul><li> Campaign for Nursing's Future,
Because We Care We Act (China).</li></li></ul><li>PROCESS<br />J&J employs what they call a “decentralized management approach”. <br />Employees encouraged to be “entrepreneurial” with the understanding that they will benefit from focusing on customer needs and providing solutions.<br />
<ul><li> The Executive Committee of J&J is the principal management group responsible for the operations and allocation of the resources of the Company. </li></li></ul><li>PEOPLE<br /><ul><li>CHAIRMAN : William C Weldon
CEO :Dominic J. Caruso is the CFO and Vice President of Finance</li></li></ul><li><ul><li> Has a Global Diversity and Inclusion program
The company has ranked high Working Mother Magazines’ Top One Hundred Companies for Working Mothers or 24 years.</li></li></ul><li>PHYSICAL EVIDENCE<br />Headquarters : One Johnson & Johnson Plaza, New Brunswick, New Jersey.<br /> Rest of locations discussed in above slides.<br /> Maintains a presence online via a number of websites http://www.jnj.com<br /><ul><li> Provide information on company values, and management approach.</li></li></ul><li>Expected market future in coming years<br /> Can rely on products like <br />BAND AID <br /> LISTERINE <br /> which are the market leaders in their product category.<br />
EXPECTED MARKET FUTURE<br /><ul><li> It needs to do aggressive marketing in its SAVLON product against DETTOL.
Are and will be the market leaders in future having acquisitions like