2. BRIEF HISTORY Robert wood Johnson inspired by a speech by antiseptic advocate Joseph Lister, joined brothers James wood Johnson and Edward Mead Johnson to create a line of ready to use surgical dressings in 1885. The company produced its first products in 1886 and incorporated in 1887. RWJ's granddaughter, Mary Lea Johnson Richards, was the first baby to appear on a J&J baby powder label.
32. Marketing Mix of J&J PRODUCT Basically in three main categories: Pharmaceuticals, Medical Devices Diagnostics, and Consumer Health care.
33. Examples of the J&J product inventory: Feminine hygiene Denture care Contraceptives Immunology First aid
34. Family planning Nutritionals Diabetes care Neurology Vision care
35. PRICE In the United States, J&J strives to keep their net price increases for health care products within the Consumer Price Index (CPI). Works with governments to develop differential pricing approaches to help more people access their products.