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How the Rise of Technology is Impacting Medicare Marketing, Sales & Product Development
- 7. Unmet need or problem Complexity Tech-ready
- 13. 1. Premiums and out of pocket costs 2. Access to desired providers 3. Familiarity with the company offering the plan 4. Favorable experience with a plan representative 5. Adequate coverage for their health care needs Source: Kaiser Family Foundation report “How are Seniors Choosing and Changing Health Insurance Plans? 2015
- 17. Source: Deft Research 2016 Age-In Study
- 18. Source: Deft Research 2016 Age-In Study
- 27. CONTACT US Name: Matt Knuth Email: matt.knuth@serumagency.com Phone number: 206.805.1582 serumagency.com
Editor's Notes
- Robert Grammatica (Serum), Jeff Bernstein (eHealth) and Mike Tadlock will explore how changing consumer needs are fueling the rise of technology in Medicare Today seniors are retiring with very high demands for digital experiences that match other industries where disruption has taken place – Uber, Amazon, etc
- Anyone know who he is? Robert will talk about an unknown engineer who actually invented the digital camera The question will be who he work for?
- Surprise We will share highlights of the HBR case of that is a cautionary tale of how companies resist the rise of technology at their own peril. The lesson for Medicare marketers is the same – ignore digital at your own risk
- Will tell the story of the board meeting a Kodak that essentially shut down the digital camera development effort The lesson is – don’t let management off the hook with the rise of technology.
- Tell story of market disruptors and how they exploited openings in their respective markets
- Lessons learned. The common elements in all of those cases…as above
- The audience has probably seen tons of slides with senio adoption. Yes, they are behind because of oder segments, but new retirees are nearly 100% digital enabled and they expect digital experiences like Amazon, Uber, etc
- Key question
- Jeff Bernstein will talk about how eHealth has been focusing on solving the seniors challenges in Medicare, not just practical challenges but heling them through the emotional challenges
- Jeff will posit the idea that there must be a better way to chose Medicare
- **VIDEO AUTO PLAYS WHEN YOU GO TO NEXT SLIDE**
- This shows a best in class digital acquisition flow on- and off line that combines on and off line channels