B2b video marketing
In this file, you can ref free useful materials about b2b video marketing
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Every marketer knows the importance of a compelling brand story, but,
it can be a bit tricky when it comes to B2B. The products or services in
this realm aren’t typically considered flashy enough to generate
especially entertaining videos, but this is a huge misconception. With a
bit of creativity, everything from SaaS to marketing automation can be
marketed in an engaging way.
In this post I’ve collected five examples of amazing B2B videos to
inspire you to take your own content to the next level. I’ve also included
companies of different sizes to showcase that clever B2B video can be
found across the spectrum.
Let’s take a look shall we?o start, I can guarantee you that this video
from Citrix Online wouldn’t have the same effect if the company had
filmed the typical talking-head style customer testimonial. Instead, they
make use of engaging B-roll footage that plays while the customer, a
national newspaper, explains how they use the product to drive business.
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GoToMeeting Video Case Study
Besides the energetic foreground music, the video is a good length at
just over two minutes, and the spot focuses on observable utility. After
the company explains their mission with their own brand story, the video
features screen shots of the GoToMeeting product in action so that
viewers immediately see how the product could work for them too. The
purpose of a case study video is to help prospects situate themselves
with your product or service, so shots showcasing immediate utility are
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TauliaTaulia provides cloud-based invoice, payment and dynamic
discounting management solutions. Yep – it’s pretty B2B, and
they’ve made a great video by parodying the award-winning
commercial series “Get rid of cable” by Direct TV. In a funny
worst-case-scenario deal, Taulia shows what can happen when you
don’t use their services. The video not only delivers a laugh, but this
kind of humorous take on a B2B solution can really get your
customers feeling connected to your brand and helps you stand out
in what can be a stuffy market.
Method CRM’s Entertaining TutorialThe folks at Method CRM provide
QuickBooks users with a fully customizable end-to-end financial
CRM platform, and their dynamic how-to video is pretty cool.
Instead of a dull demo where a techie goes through the product with
a screenshare and a monotone voice, this tutorial features Errol, an
energetic Method employee who’s varied intonation holds your
attention. With Errol hosting, we go through a real-time example of
adding a case with a pretend customer. This proves to be a far more
engaging way to showcase the product how-to and is double
purpose in that we all now feel perfectly comfortable reaching out
to familiar Errol should we have any questions.
Key takeaway: How can you make your next demo or how-to video
more engaging? Do you have an approachable, interesting host or the
right scenario set up to keep prospects engaged? Think about what your
viewers need to know and whether you have an entertaining way to
showcase the info.
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Deloitte Canada Hits the Lab for PredictionsEvery year Deloitte shares
their predictions for various industry sectors and this video is a good
example of how they made their content even more engaging.
Having their Senior Online Marketing Manager approach their
Director of Research in the lab with questions was a fun idea.
They’ve got a lot of interesting visuals, the sketch plays out on a
great set, and Duncan Stuart makes an excellent video host with his
compelling delivery. The video is short enough to keep you
interested at just one minute and 43 seconds, and they’ve even
mentioned a call to action for those who want to discover more of
Takeaway: If you can present your research or predictions in a fun,
visually stimulating way, it might keep your audience around longer!
Keep your video short, but present your viewers with a way to stay
engaged with a direct call to action at the perfect moment.
EloquaThis awesome animated video from the marketing automation
pros at Eloqua tells the story of Modern Mark. They’ve created a
series of four episodes and a promotional trailer for this campaign,
and its focus on customer pain points makes it incredibly relevant.
The cute story and quirky copy (i.e. “it made sales as twitchy as a
group of over-caffeinated squirrels”) keeps their target market
engaged and addresses different needs throughout the funnel.
Takeaways:Don’t try to fit everything into one video! If you’re
covering topics from targeting to conversion and analysis, break your
videos into a series like Eloqua has done. Focus on one topic per video
to keep your message clear. Episodic content like this is great for
building an audience of subscribers and animation can be a very
approachable medium for addressing a subject that may still be a bit
intimidating to your target audience (i.e. marketing automation is huge
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and some folks are just getting started, but the animation and style of
this video makes the subject very user friendly).
Overall, there are a ton of amazing B2B videos out there, these are just a
few to get you thinking about how you can best present your brand
material. If you’ve got some great examples, share them with us with a
comment and a link to get the discussion going below!
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
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When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
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Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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