Web video marketing tips

Web video marketing tips
In this file, you can ref free useful materials about web video marketing
tips and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
As the popularity of video content is on the rise, it’s now more important
than ever for marketing departments to develop an engaging video
marketing strategy. Many B2B businesses are ready to dive into the
world of online video marketing, but they just don’t know where to start.
At first it can be intimidating, but here are 3 simple tips that can make
the transition easy for your business.
1)Make Sure Your Content is a Good Fit for a Video Format
Before you jump into video creation, make sure your ideas are a good fit
for this medium. Some content is better suited for text in blog posts.
Other content should be displayed in images like infographics. Video
should be used when the idea can’t be expressed in a single post or
image, or when the visual allows the brand to connect with customers
better.
A great example of this is Kinaxis. Kinaxis has created several video
series, including how customers use their supply chain management
Video marketing. Free pdf download examples Page 1

software and perspectives from industry leaders, which provides insights
for future customers.
Similarly, Crimson Hexagon created a video library that takes the
approach “Show. Don’t just tell.” Video is best used in this approach
because visitors can see exactly how Crimson Hexagon’s products can
solve their problems.
Related Resources from B2C
» Free Webcast: The Future of Search: Drive Big Profits with
Competitive Intelligence
2)YouTube vs. Paid Hosting
Now that you have your ideas placed into a video, what do you do with
it? There are primarily two options in video hosting. You can use a free
service like YouTube or you can pay for a service like Wistia to host and
place on your website. There is a third option which is a hybrid of the
two. Each option has its pros and cons.
YouTube
YouTube definitely has its advantages when it comes to video hosting. It
is the second largest search engine right behind Google, and it has
created a vast audience that can be tapped into. This can make it easy to
quickly get some traction with a video. The downside is that the video
will generate traffic for YouTube from both search engines and referral
sources. Traffic that could be sent to your website is sent to YouTube.
But, there is a way to capture traffic on your website by embedding
YouTube video code. It’s very easy to do. Simply go to the video page
on YouTube. Click “Share” and then click “Embed.” Copy the HTML
code and place it on a page within your content management system.
Paid Hosting
Using a paid hosting service like Wistia brings its own benefits. With
Wistia, you can embed your video on your own website, which will
generate traffic and links that help with search engine rankings
specifically to your website. This gives you more control to build the

authority of your own website rather than a 3rd party one. However, this
approach requires more promotion to get the video out in front of your
target audience.
The Hybrid
For many companies, a hybrid approach is the best option. First, use a
paid hosting service like Wistia and place the video on your website.
This will generate links and traffic to your website for about a month.
After the initial promotion of the video, you can then place it on other
video platforms like YouTube to get the benefit of search engine
discovery with your video.
3)Video Must Lead to a Goal
If creating a video does not lead to a goal in your overall content
strategy, it can be a complete waste of money. Don’t create videos just
because you can. Create videos because they can impact your overall
business goals. There are 3 primary goals a video should help you
achieve.
Brand Awareness
Video can be leveraged to put your brand on the forefront of people’s
minds. A great example of this is Jean Claude Van Dam doing the splits
for a Volvo commercial.
Many people might not typically think about Volvo trucks, but for a few
weeks it was what everyone was talking about.
But then a Hungarian company took the video and used it to springboard
their company into the spotlight. They created a computer generated
parody with Chuck Norris.
This elevated a no named group into the spotlight for the following
weeks.
Traffic
A well created video that touches people’s emotions, or generates
excitement, or creates awe has a much better chance of going viral. If a
video does go viral, it can drive a lot of traffic to your website or social
media profiles.

A great example of this is the Dove Real Beauty Sketches. Even though
this is a B2C video, B2B companies can learn from this example as a
way to drive plenty of website or social traffic.
It has currently been viewed more than 63,000,000 times.
Conversions
Another goal that can be achieved with online video is conversions.
Building brand awareness and driving traffic is essential, but it is the
conversions that directly impact a business’s bottom line. Make sure
your videos are used to fill your funnel to help lead the traffic down a
specific path to convert into leads or customers.
As you can see, online video is a great medium that is still untapped by
many businesses. Now is a great time to learn how to utilize video in
your business. Are you ready to get started but still have more
questions? Feel free to send me your questions and comments below.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content

Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link

When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Web video marketing tips

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