Entercom Indianapolis WZPL / WNTR / WXNT sales deck for Half Price Deals 2009 promotion marketing advertising package.

1. Half Price Deals version 2.0!
12/10/08

2. Half Price Deals 2.0
Benefits:
•Drive traffic!
•Reach potential new customers!
•Build loyalty with existing fans!
•Generate sales!
•Attract motivated, active consumers!
•Build awareness via multi-media advertising campaign!
With NO out-of-pocket cash expense!

3. Half Price Deals 2.0
How is this possible?
•You provide gift certificates valued at $50.00;
•We promote your restaurant and the Half Price Deal;
•We sell those certificates for $25.00;
•You enjoy more traffic, new customers, and increased sales!
It’s easy, and it works!

4. Half Price Deals 2.0
How it works:
•You receive a one-week primetime featured promotion with an
implied talent endorsement.
•We tell your story to our listeners to help position your brand and
drive traffic.
•Only one restaurant or business is featured (per station) as the Half
Price Deal of the week.
•All you supply are the gift certificates, saving out-of-pocket expenses
by utilizing your product.
•Our secure web-based ecommerce solution handles all sales and
fulfillment of the gift certificates.
•We sell your gift certificates for $25/each on a first-come, first-serve
basis in exchange for your marketing campaign.

5. Half Price Deals 2.0
Who do you reach?
•WZPL reaches 230,000 listeners every week! Dave Decker consistently
ranks Top 3 Women 18-44 & 25-54!*
•WZPL digital platforms receive more than 110,000 page views – 21,000
streaming sessions – 30,000 Freeloaderz – and 12,000 opened email
newsletters!
•WZPL listeners index well above market average for spending
discretionary entertainment dollars.*
•WNTR reaches 150,000 listeners, primarily Women 30-49, each week!*
•WNTR digital platforms receive more than 25,000 page views - 6,000
streaming sessions – and 6,000 Track Team members!
•WXNT reaches nearly 50,000 active listeners each week, primarily
professional men 25-54!*
•WXNT’s listeners pay closer attention because of compelling programs
like Fox News Radio, Glenn Beck, Bill O’Reilly, Dennis Miller, Neal Boortz,
Alan Colmes, Phil Hendrie, and local Abdul Hakim-Shabazz.
* © Arbitron & Scarborough

6. Half Price Deals 2.0
You supply: 102 gift certificates per week/station, $50 value
*Your actual investment will average $1,469/week based on an 80% redemption
rate and 36% product cost (Media Webconnect 2008).
**2 gift certificates are provided to air talent for sampling prior to promotion.
You receive:
“Four Course Meal Deal” (Commit to 1 week per quarter, 4 Total)
•On air talent pitch, implied endorsement, 3-5x/week minimum, during week
•Inclusion in 3-5 weekly feature promos during week
•Inclusion in 20 thirty-second commercials featuring your restaurant
•Email blast to station database once per week
•Inclusion in 30 thirty-second streaming commercials during week
•Logo & Link from Half Price Deals web page during week
“Two Entrees” (2 week commitment during year)
•On air talent pitch, implied endorsement, 3-5x/week minimum, during week
•Inclusion in 3-5 weekly feature promos during week
•Email blast to station database once per week
•Logo & Link from Half Price Deals web page during week
“Appetizer Only” (1 week commitment during year)
•On air talent pitch, implied endorsement, 3-5x/week minimum, during week
•Logo & Link from Half Price Deals web page during week

7. Half Price Deals 2.0
Return On Investment
•Gross Investment of $5,100 (102 - $50 certificates)
•$4,080 Adjusted Cost (80% average redemption rate)
•$1,469 Net Cost (36% average product cost)
•The majority of promotional exposure falls during prime hours – we
want to ensure sale of every gift certificate!
•Reinforce brand awareness by reaching our listeners at least 3x
during promotion week!
•90% of the gift certificates are redeemed within 10 business days!
•Of those gift certificates used, history shows a 25% increase to the
total average consumer bill – above and beyond the $50 value!
•Your marketing investment equates roughly 36-cents on the dollar!

8. Half Price Deals 2.0
Flexibility & Customization:
•You choose the radio station(s) – Increase reach with additional brands!
•Dave’s Big Half Price Deals with Dave Decker on Z99.5
•Kelli’s Half Price Deals with Kelli Jack on 107.9 The Track
•Abdul’s Dining Deals with Abdul on Newstalk 1430 WXNT-AM
•You choose how many weeks to be featured! Get the best advertising
value with the “Four Course Meal.”
•Choose the weeks for your promotions (based on first reservations)!
•Customize your message with effective product placement; i.e. Secret
Recipe included with email or creative copy in streaming/on-air
commercials (with 4 week commitment only)

9. Half Price Deals 2.0
Fine Print:
Gift Certificates must be provided at least one week prior to your
featured week. This allows the station personality the chance to
experience your restaurant personally in advance of the promotion
and prepare thoughts on how to best tell your story to our listeners.
All certificates must have no restrictions and be valid at all times and
for all products sold.
Feature Weeks reserved on a first-come basis.

10. Visit our websites @
http://www.WZPL.com
http://www.WXNT.com
http://www.1079TheTrack.com
Sample website and scripts
available upon request.