George Scotti

Greater Boston Area United States

Marketing leader passionately helping organizations create customer evangelists and exceptional sales.

Advertising / Marketing / PR

- Results-driven marketing executive well-versed in directing all aspects of an organization’s marketing objectives for competitive products in education, software, publishing and healthcare environments. - Directed all aspects of product marketing from product development and go-to-market launch process, including pricing, new positioning, product collateral, sales collateral, sales enablement tools, public relations, demand generation programs, brand positioning, lead gen, sales training, and customer communications. - Extensive experience developing effective sales, marketing and customer engagement programs that include direct mail, print, advertising, promotions, lead generation...