Accenture hana-in-memory-pov


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Accenture hana-in-memory-pov

  1. 1. Title of brochureIn-memoryThe Path to Making BetterDecisions More Quickly
  2. 2. 2
  3. 3. New “in-memory” systems—roughlyanalogous to flash memory in smalllaptops—make it much easier torapidly process greater volumes ofdata in real time. Here’s how thosesystems work, who’s behind them—and what they promise for faster andmore informed decision making. 3
  4. 4. An electrical power utility wants These leading companies’ explorations better information about the long-term promise a myriad of economic out- performance of its large circuit breakers comes: from better matching of staff and their historic repair costs. A taxi with each day’s demand, in the case of company is keen to use traffic records the retailer, to the electrical utility’s data to improve its ability to direct and long-term cost savings over the life- dispatch its cabs. A retail chain needs times of its circuit breakers. better and more immediate feedback on foot traffic and consumption patterns The quick results from some of these in its stores so it can fine-tune its early investigations are also helping staffing schedules. these organizations to clarify where they can get the greatest value by being What do these three companies have able to make better decisions more in common? All three have hit a wall quickly. Acquiring the confidence to when it comes to being able to act know where fast decisions about com- on data that can, when gathered and plex scenarios can make a difference appropriately analyzed, convey a com- to costs or competitive success, their petitive edge. And all three—along with management teams can place their many other businesses across a range analytics bets where they matter most. of industry sectors—are actively explor- ing new in-memory systems that This viewpoint paper introduces the new promise to significantly reshape the in-memory systems, highlights their ways in which their management benefits for business users, describes teams make decisions. the activities of some of the leading providers, and touches on the actions that readers should take now.4
  5. 5. Why new approaches are Specifically, business leaders today are view of the available data is cumber-needed now looking for faster queries against bigger some and time-consuming; withOrganizations struggle at the intersec- databases. Their organizations crave traditional divided OLTP/OLAP systems,tion where business challenges collide real-time data, immediate and easy it can take a week to write the querywith the limits of technology. In times access, and self-service, user-centered and receive the answer.of such enormous business volatility, systems for delivering insights. That’sthe need for rapid, confident decision why there is so much emphasis on Additionally, analytical reports typicallymaking is all the more acute. It is investments in analytics capabilities, do not run directly on operational data,hardly a question of not having enough competencies and tools. but on aggregated data from a datadata; indeed, most organizations are warehouse. Operational data is trans-unable to maximize the potential of But there is widespread frustration with ferred into this warehouse in batch jobs,all the data they already have in their the limitations of current analytics which makes it all the more challengingown transaction-based databases. In systems. Several business-intelligence to use flexible, ad hoc reporting onaddition, few have mastered what it barriers get in the way of effective, up-to-date data. Presentations aretakes to extract value from the data informed decision making. To begin with, made with high-level summary dataoutside their own four walls—their most company data is still distributed created on spreadsheets, which docustomers’, suppliers’ and partners’ throughout a wide range of applica- not allow users to dig into accuratedatabases. And even fewer know tions and stored in several disjointed information. And traditional databaseswhat it takes to gather and capture silos. Traditional databases rely on are still geared to structured data, whichmeaningful insights from abundant half-century-old disk-drive technologies is only part of the sum of all the datae-mails, video webcasts, blogs, and with in-built delays. Creating a unified that is useful today.other forms of unstructured data. 5
  6. 6. The arrival of in-memory in main memory, which offers perfor- systems mance orders of magnitudes faster than New technology developments are with traditional disk-based systems. materializing just in time. Rapid By 2012, according to research firm increases in silicon memory capacity Gartner, 70 percent of all Global 1000 and in the number of the processors organizations will load detailed data per chip are producing a step change into memory as the primary method of in the economics of data storage. Lap- optimizing the performance of their tops that lack on-board disk drives are business-intelligence (BI) applications. increasingly common and increasingly attractive; Apple’s MacBook Air is one The use of in-memory technology of the better-known examples. marks an inflection point for enter- prise applications. With in-memory Now so-called “in-memory” technology computing and insert-only databases is moving into the corporate data cen- using row- and column-oriented ter. Google searches owe at least part storage, transactional and analytical of their speed to the diskless memory used in the company’s giant storage farms. It has become possible to store data sets of whole companies entirely6
  7. 7. processing can be unified. In-memory Putting in-memory to work In-memory can rapidly process thosedata warehousing finally offers the In-memory data warehousing has volumes of data; as a result, the elec-promise of real-time computing; application in every industry sector. tricity provider could make better andbusiness leaders now can ask ad hoc But it is being explored with particular faster decisions about buying or sellingquestions of the production transaction enthusiasm in the utilities industry, in power. And it could offer consumersdatabase and get the answers back telecommunications, retail and financial applications that would be able toin seconds. services—all industries with very high trigger home appliances based on transaction volumes and with a need the current price for electricity.Over the past 18 months, most of the for very fast “time to insight.”leading storage-technology vendorshave declared their involvement with In the electrical power business, forin-memory systems. Three of the example, smart-meter technologylargest players have aggressively pur- enables remote monitoring of usage.sued acquisitions. Hewlett-Packard But if the utility could receive andrecently purchased Vertica Systems, analyze data from an entire neighbor-an analytic database management hood’s smart meters every 15 or 20software company; last year, IBM minutes, it could develop a much morebought data warehousing company valuable picture of power consumption.Netezza while Oracle acquired Exa-data. And SAP has developed its ownin-memory solutions in-house, launch-ing its High Performance AnalyticAppliance (HANA) earlier this year. 7
  8. 8. The electricity provider mentioned can provide clear recommendations of such vast volumes of data allows theearlier wants to gather and interpret for action and schedule the needed taxi company to direct and dispatchmore information about its assets in work project. (See sidebar: Where cabs more efficiently and in real time.order to make repair/replace decisions in-memory pays off.)more quickly. The objective is to build In cases where in-memory systems’and run complex event-processing sys- For their part, consumer packaged on-the-fly querying capabilities aretems that generate asset alerts—for goods companies can use in-memory augmented by real-time processing, theexample, when the oil in a transformer systems to analyze their retailers‘ benefits are even more pronounced. Itis too hot or a circuit breaker fails early. point-of-sale data to predict demand can certainly make it easier for usersAmong other insights, the utility is keen and activate the company’s processes to understand the value of being ableto understand what alerts it is receiv- for replenishment of stock shelves with to make decisions more on other similar assets, to get a 48-hour turnaround. This can help tosense of whether the outages are early eliminate out-of-stock scenarios duringindicators of more serious performance promotions.issues, and to obtain a clearer pictureof how much has been spent to date And the taxi company noted earlieron maintenance, asset by asset. relies on a technology provider that uses SAP HANA to search through 360The beauty of in-memory is that it million traffic records in a little overdoes much more than help analyze one second. The rapid interpretationone-time events. It enables businessusers to review whole series of assetsand to do so over time. And then it8
  9. 9. Where in-memory pays offIn-memory data warehousing providesa number of benefits to customersincluding:• Faster insight: Previously, the sheer volume of data in memory and uses a virtual layer (views)information and computational power allowed only to access the data. In-memory is often as fast asfor pre-determined analysis of information. Data or faster than aggregated-based architectures. Itstructures had to be developed to analyze the data not only retrieves data faster but also performsand then had to be recalculated when data was calculations on the query results much faster thanupdated, which took hours and diminished the fresh- disk-based architectures.ness of information. With in-memory systems, detaileddata is loaded into memory where calculations are • Empowerment: Building aggregated andperformed “on the fly” at query time. pre-calculated data structures diminishes the promise of self service and limits what a user• Real-time visibility: In traditional BI systems, data can explore. In-memory provides greateris pushed from the sources to the data warehouse. analytic flexibility because it reduces businessIn-memory systems provide real-time replication users’ reliance on IT.from ERP applications, which will provide visibilityinto the real-time business insight by analyzing • Cost benefits: Memory databases can dramaticallybusiness operations as they happen. reduce hardware and maintenance costs through a flexible, cost-effective, real-time approach for• Improved development time: Loading detailed data managing large data volumes. Memory providesinto memory for reporting and analysis reduces the potential cost benefits based on the amount ofneed to build aggregate data structures—a key part data (memory is cheaper than data in high volumes).of most BI deployments. IT organizations typicallymust design and build a data layer optimized forquery performance. In-memory loads columns of 9
  10. 10. SAP’s move Innovating on users’ terms available for use on iPads. The entireSAP has been especially assertive with SAP has partnered with Accenture to project was completed in four weeks.its in-memory move. The technology help users identify their most appro- In another instance, a mining conglom-company recently made its HANA priate applications for HANA—in effect, erate is using one of the innovationappliance software available to all enabling them to innovate on their centers to study the practicality ofcustomers globally, following its terms—on real-world business issues. incorporating unstructured data intopre-launch to selected customers its decision-making November 2010. HANA is already The two companies have set up amaking waves, giving the German network of innovation centers that Time spent at one of the centers issoftware goliath its fastest-growing are designed and equipped to address an immersive experience. Visitors aresales pipeline for new products. a wide range of challenges that orga- exposed to high-performance analytics nizations face as they seek to glean during strategic brainstorming sessions,In brief, HANA is a flexible, multipur- deeper insights from data, improve technology demonstrations, and day-pose, data-source agnostic in-memory decision-making processes, and in-the-life scenarios showing analyticsappliance that combines SAP software understand the power of in-memory solutions at work in their organiza-components optimized on hardware technology and mobility for delivering tions. Presentations on key economic,provided and delivered by SAPs leading information anytime, anywhere. The marketplace and technology trends—hardware partners. Data can be repli- innovation centers are effective test presentations tailored to the visitors’cated from SAP in real time and is beds for users’ ideas: They use their situations—help them define their tech-captured in memory as business data to rapidly develop proof-of- nology roadmaps for analytics in theirhappens, where flexible views expose concept studies. industry sector and in their organiza-analytic information rapidly. External tions. The innovation centers providedata can be added to analytic models The centers house Accenture and SAP paths for very quickly determining timeto expand analysis across the entire specialists who work side by side and to value and for identifying the areasorganization. bring together assets from both orga- that will most resonate with users. nizations including a fully integratedThe challenge for most users is that, SAP technology platform that drives There is no argument that in-memoryfor all of its stated benefits, they are capabilities in business intelligence, data warehousing represents the nextnot certain about how they can put in-memory analytics, enterprise mobil- wave of innovation in business intel-it to work on their unique tasks. The ity, enterprise content management, and ligence. The question is about howtypical query from business users: enterprise information management. promptly companies act to take“I want to see how it works with my advantage of what it offers.project.” And while the concept of Recently, the innovation centers havein-memory is easily grasped by tech- helped a leading energy-services pro- The surge of interest in SAP’s HANAnology professionals, they struggle to vider to quickly put its spend data on is evidence enough that there is realanswer business users’ questions about mobile platforms. The center teams hunger for solutions to increasinglyhow best to use this new technology utilized HANA Spend Analytics to complex business intelligence chal-to meet business needs. extract actual spend data, loading the lenges. The technology groups at data in the HANA system, developing leading companies already have a a supporting data model, and building good grasp of what in-memory can a framework of explorer views to do—and of what its weaknesses are. quickly unlock the data and make it But if they are to persuade their busi- ness colleagues of its merits, they have to find low-cost, low-risk ways to test their own company’s ideas using in-memory tools and techniques. Those efforts may already be overdue.10
  11. 11. Sources 4. Accenture Recognized as a Leader “ 8. “Exploring New Opportunities to1. n-Memory Data Management: I in IDC MarketScape Cited for SAP Unlock the Value of Data,” Accenture, An Inflection Point for Enterprise Implementation Skills,” Accenture 2008, Applications, Hasso Plattner and press release, June 23, 2010, http:// Pages/service-sap-master-data- Alexander Zeier, Springer-Verlag management.aspx Berlin Heidelberg 2011, ISBN 978- display.cfm?article_id=5020 9. SAP HANA Now Generally Available “ 3-642-19362-0 e-ISBN 978-3- 5. Invent new possibilities with “ to Customers Worldwide,” SAP 642-19363-7 the SAP HANA Appliance,” SAP press release, June 21, 20112. Benefits of ‘in-memory computing,’” “ website, Financial Times, June 1, 2011, overview/index.epx articleID=17213Category= 6. Understand the Power of SAP “ 550class=byd-news-overlay 8c6e-11e0-883f-00144feab49a In-Memory Computing: Virtual 10. “BI Applications Benefit From .html#ixzz1Y4LWC300 Event Webcast,” SAP website, In-Memory Technology Improve-3. Accenture and SAP Announce “ ments,” Gartner Research Note Strategic Relationship to Develop .epx?id=bd9d7124-fc5f-4937- G00141540, Kurt Schlegel, Mark and Deploy New Mobility Solutions,” 82b9-95d594194838 A. Beyer, Andreas Bitterer, Bill Accenture press release, May 17, 2011, 7. Accenture Technology Vision “ Hostmann, October 2, 2006. 2011—The Technology Waves That article_display.cfm?article_id=5203 Are Reshaping the Business Land- scape,” Accenture, 2011, www. technology-labs/Pages/insight- accenture-technology-vision- 2011.aspx
  12. 12. About the authors About Accenture For further information aboutHettie Tabor is a seasoned Accenture Accenture is a global management in-memory systems, please contact:senior executive based in Accenture’s consulting, technology services andDallas office. She has more than 23 outsourcing company, with more than Hettie Taboryears of IT experience, including 17 223,000 people serving clients in SAP Business Analytics Global Leadyears of practical SAP implementation more than 120 countries. Combining hettie.carl.tabor@accenture.comexperience. Ms. Tabor currently leads unparalleled experience, comprehen-Accenture’s SAP Business Analytics sive capabilities across all industries Nicola Morini BianzinoGlobal Group and has a wealth of and business functions, and extensive Accenture Analytics Innovationtechnical and project management research on the world’s most success- Center Global Leadknowledge about SAP Business ful companies, Accenture collaborates n.x.morini.bianzino@accenture.comIntelligence, HANA, BusinessObjects, with clients to help them becomeBusiness Planning and Consolidation, high-performance businesses andand Data Management. governments. The company generated net revenues of US $21.6 billion forNicola Morini Bianzino leads the Global the fiscal year ended August 31, 2010.Accenture Analytics Innovation Center Its home page is Joining Accenture in 1998, Mr.Bianzino has been working in the ana-lytics and ERP space since the beginningof his career at Accenture, focusingon major global implementations. Heis based in San Jose, California.Copyright © 2011 AccentureAll rights reserved.Accenture, its logo, andHigh Performance Deliveredare trademarks of Accenture.