2. Anticipation is created through quick cut close-up shots, shown in this screen grab of Rihanna’s killer Louboutin heels stepping out of the Ferrari.
3. Voyeuristic shots and Rihanna’s skimpy outfits create the ‘male gaze’ throughout the video.
4. Throughout the video there are key lines where the lyrics are visually illustrated by Rihanna herself. Here Rihanna is illustrating “a gangster lean.”
5. The video is dominated by close-ups of Rihanna, which is a demand on the part of the record label.
6. There is a cut between a narrative and a performance from Rihanna and her band. Rihanna is acting as a narrator and a participant at the same time.
