Ausit QLD: Building a Strong Professional Presence Online (#1)

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Edited slides from a session delivered to members of the Australian Institute of Interpreters and Translators in Brisbane on 24 June 2010.

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Ausit QLD: Building a Strong Professional Presence Online (#1)

  1. 1. BUILDING A STRONG PROFESSIONAL PRESENCE ONLINE AUSIT QLD Brisbane Square Library 24 June 2010
  2. 2. Agenda         © Sarah Dillon 2010 | www.sarahdillon.com2
  3. 3. Clarifying “an online presence”  Web 2.0, social media, social networking  Can social be professional?  Is it a waste of time?  I've built it, why aren't they coming? © Sarah Dillon 2010 | www.sarahdillon.com3
  4. 4. Failing to plan is planning to fail proverb © Sarah Dillon 2010 | www.sarahdillon.com4
  5. 5. The importance of a good plan  Maps individual actions to a bigger picture  SMART objectives  Remember 2 sides to online engagement  Listening AND speaking © Sarah Dillon 2010 | www.sarahdillon.com5
  6. 6. © Sarah Dillon 2010 | www.sarahdillon.com6
  7. 7. So many networks, so little time  Which networks should I join?  Think community, not brand name  Active vs passive profiles  Listening vs speaking  Manage your time  Metrics  Work smarter, not harder © Sarah Dillon 2010 | www.sarahdillon.com7
  8. 8. A word on blogging  Why blogging works  Content: keyword-rich, regularly up-dated  Quality linkbacks  Tap into blogs without blogging?  Beware of shortcuts! − Copying is NOT cool − Spam comments, etc. − Think long-term impact © Sarah Dillon 2010 | www.sarahdillon.com8
  9. 9. Promoting yourself  No tricks to sustainable SEO/ SEM  Listen before you speak  Website basics − “Readable” site − google.com/webmasters/tools − google.com/places − GoogleAdwords © Sarah Dillon 2010 | www.sarahdillon.com9
  10. 10. Top tips  Friend policy  Keep it simple  There is no right way  Educate yourself so you can hire targeted help © Sarah Dillon 2010 | www.sarahdillon.com10
  11. 11. Resources: http://www.dillonslattery.com/ausit- professional-presence-online
  12. 12. Analysis  3 volunteers  Aim:  Birds-eye view only  Build on what's there already  Some suggestions for quick and easy gains  Full analysis would require more info on objectives, metrics, etc. © Sarah Dillon 2010 | www.sarahdillon.com12
  13. 13. Thank you Thank you to Maria Corbett, Yingying Zhang and Gary Go for kindly allowing me to showcase their good work in building their online presence. The website-building resources we mentioned in this section included:  www.TechKnowHelp.com.au  www.networksolutions.com  www.mydomain.com © Sarah Dillon 2010 | www.sarahdillon.com13

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