Edited slides from a session delivered to members of the Australian Institute of Interpreters and Translators in Brisbane on 24 June 2010.

1. BUILDING A STRONG
PROFESSIONAL PRESENCE
ONLINE
AUSIT QLD
Brisbane Square Library
24 June 2010

2. Agenda
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© Sarah Dillon 2010 | www.sarahdillon.com2

3. Clarifying “an online presence”
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Web 2.0, social media, social networking
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Can social be professional?
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Is it a waste of time?
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I've built it, why aren't they coming?
© Sarah Dillon 2010 | www.sarahdillon.com3

4. Failing to plan is planning to fail
proverb
© Sarah Dillon 2010 | www.sarahdillon.com4

5. The importance of a good plan
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Maps individual actions to a bigger picture
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SMART objectives
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Remember 2 sides to online engagement
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Listening AND speaking
© Sarah Dillon 2010 | www.sarahdillon.com5

6. © Sarah Dillon 2010 | www.sarahdillon.com6

7. So many networks, so little time
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Which networks should I join?
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Think community, not brand name
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Active vs passive profiles
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Listening vs speaking
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Manage your time
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Metrics
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Work smarter, not harder
© Sarah Dillon 2010 | www.sarahdillon.com7

8. A word on blogging
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Why blogging works
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Content: keyword-rich, regularly up-dated
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Quality linkbacks
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Tap into blogs without blogging?
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Beware of shortcuts!
− Copying is NOT cool
− Spam comments, etc.
− Think long-term impact
© Sarah Dillon 2010 | www.sarahdillon.com8

9. Promoting yourself
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No tricks to sustainable SEO/ SEM
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Listen before you speak
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Website basics
− “Readable” site
− google.com/webmasters/tools
− google.com/places
− GoogleAdwords
© Sarah Dillon 2010 | www.sarahdillon.com9

10. Top tips
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Friend policy
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Keep it simple
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There is no right way
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Educate yourself so you can hire targeted help
© Sarah Dillon 2010 | www.sarahdillon.com10

11. Resources:
http://www.dillonslattery.com/ausit-
professional-presence-online

12. Analysis
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3 volunteers
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Aim:
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Birds-eye view only
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Build on what's there already
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Some suggestions for quick and easy gains
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Full analysis would require more info on
objectives, metrics, etc.
© Sarah Dillon 2010 | www.sarahdillon.com12

13. Thank you
Thank you to Maria Corbett, Yingying Zhang and
Gary Go for kindly allowing me to showcase
their good work in building their online presence.
The website-building resources we mentioned in
this section included:
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www.TechKnowHelp.com.au
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www.networksolutions.com
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www.mydomain.com
© Sarah Dillon 2010 | www.sarahdillon.com13