Sarah Thomas

United Arab Emirates United Arab Emirates

Head of Marketing, Fitness First Middle East

Advertising / Marketing / PR

My passion in business is creating innovative, engaging and contemporary marketing &communication strategies and campaigns that deliver results. I am a highly creative person both professionally and personally. I constantly strive to come up with new innovative ideas, thinking outside the box whilst being strategic and meeting business objectives. Knowing that the majority of consumers are now more and more influenced by digital communications and recommendations from their peer group, the importance of building a brand with a strong brand identity with a wide reach and positive associations to a targeted audience is imperative to successful marketing. If a person recommends a brand, p...