Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telecom Operators
Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
Next Generation Service Platforms for Multimedia and Value Added Services
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
Strategies for Monetizing Mobile Content, Services and Applications in 4G and 4.5G Market
Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network Key Drivers and Critical Success Factors
Business of Value Added Services in New Mobile Era: From Strategy and Business Models to Services Development for Telecoms Operators
Operators’ Positioning as a Digital Lifestyle Solution Provider
