1. Public Relations 2.0
Reaching Your Buyers Directly

2. `
Public Relations 1.0

3. Journalists

4. are the
middleman

5. PR 2.0

6. eliminates the
middleman

7. Publishing on
the web is easy

8. Getting traffic is
even more easy

9. but
Traffic != Buyers

10. You need great
content...

11. to 'feed' your
target audience..

12. and turn surfers
into buyers.

13. Questions to
ask yourself

14. Who are my
readers?

15. Where might
I reach them?

16. Why would they
listen to me?

17. Guidelines

18. Have a
story to tell.

19. Make sure it's
authentic.

20. Use persona's
to improve it.

21. Reach out and
tell your story.

22. Then learn from
the feedback.

23. Show them
you're learning.

24. And join the
conversation.