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InstaHealth
1. Care Innovations Patient Engagement Hackfest
Rouja Pakiman, William Kethman, Nazanin Oveisi, Milad Mohammadi
Stanford Medical School, Sep 19-21, 2014
2. Hacking Healthcare
Our diverse team developed a tangible solution aimed at solving one of the most
challenging problems in healthcare, over the course of a weekend. We covered
ten judging criteria and ranked second with our design led business model.
3. Ideating On a Fly
In a few short hours, we brainstormed on a variety of possibilities and built on each
other’s ideas only to settle on creating a tinder-like experience to match breast
cancer women as a starting point. Our final deliverable took a slightly different
angle as we went through rapid iterations during our process.
4. Identifying Personas
We conducted two informal interviews and relied on past experiences to identify
two personas, and created empathy maps: How does the newly diagnosed feel?
What does she do, say, hear and want? How about the 1-year old survivor?
5. Storyboarding a Scenario
We thought of moments when the patient is in need to connect to another person
who could only understand what it is like to go through what she is going
through – at that very moment. We explored a few scenarios and sketched
one out.
6. Wire-framing “Connect” Flow
We focused on creating the single best experience flow to connect one of the
women to another – instantly. It was vital to give her the tools to be expressive
with a range of emotions she might be experiencing. We allowed room for
humanly response such as humor.
7. Building Business Model Canvas
With the value proposition in place, some early understanding of the scope and
resources needed, and prospective partners involved, we created our business
model canvas and tested the business viability.
8. Pitching the Concept
We role-played our final concept to the panel of judges, other participants and the
public in a 10-minute time window. We welcomed feedback and comments, and
elaborated more on some key aspects of our proposal during the next 10 minutes
of Q&A.
9. Connecting breast cancer women during some of the
most difficult phases of their lives, instantly
InstaHealth
10. There are 13M cancer survivors in the US.
2.9M of these individuals are women living with breast cancer.
Weis, J. (2003). Support groups for cancer patients. Supportive Care in Cancer : Official Journal of the Multinational Association of Supportive Care in Cancer, 11(12), 763–8. doi:10.1007/s00520-003-0536-7
11. 25% of these individuals and their families experience depression
or other mental health related illnesses.
Northouse, L., Schafenacker, A., Barr, K. L. C., Katapodi, M., Yoon, H., Brittain, K., … An, L. (n.d.). A tailored web-based psychoeducational intervention for cancer patients and their family caregivers. Cancer Nursing, 37(5), 321–30. doi:10.1097/NCC.0000000000000159
12. Interventions for emotional support have demonstrated
meaningful improvements in quality of life.
http://www.cancer.gov/cancertopics/pdq/supportivecare/depression/HealthProfessional
13. InstaHealth connects women diagnosed with breast cancer and
their families in a way that improves their mental health during
some of the most difficult phases of their lives.
