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Seasoned User Experience Designer with more than 14 years expertise in designing useful and usable product . - Extensive experience in managing web, UX and usability/User Centric Design (UCD) related projects as well as providing guidance to Senior management with respect to overall UX strategy and implementation. - Experience with formal end-user research, usability testing methods and evaluation techniques: contextual inquiries, SME interviews, focus group discussions, Survey & questionnaires, formative and summative evaluations, cognitive and pluralistic walkthroughs, etc. - In-depth knowledge of business / functional requirements gathering, information architecture, and translating...