Rob Semaan: An Overview of fig., the Company

1. A Brief History of
fig., the Company
Co-Founded by Rob Semaan

2. About fig.
Rob Semaan, co-founder of fig., the former body-
shaping company, believes in the importance of
self-esteem. Created in 2005, the goal of fig. (an
abbreviation of “figure”) was to motivate clients to
achieve the desired body shape through the use
of minimally invasive medical technology.
At the peak of its operation, the company
operated fifteen treatment centers in eight major
cities in the United States. It employed 500
individuals including 200 medical professionals.

3. Services Offered
The staff at the company worked with patients to
select the best treatment options for their body
types and personal shape challenges.
In addition to minimally invasive medical
procedures, fig.’s treatment options offered a
personalized body management program
including nutrition, food counseling, and branded
food products.
These services enhanced the outcome of the
medical procedures and improved the overall
health and long-term wellness of clients.

4. Conclusion
After three years of providing patient-focused
body shaping services, the company was
dissolved in 2008 as a result of the global
economic crisis.