No one is going to argue that a trade show is a great place to pick up new business. You basically have consumers and vendors wandering around who are interested in precisely what you’re selling. However, you still need to have an effective trade show booth to really draw attention from the people passing by. Your booth acts as your store front at a trade show, and in many cases, potential customers may pass you by if they don’t like what they see. Follow a few simple steps to choose the very best trade show booth for your business, and the right trade shows to make your booth effective.
Check Your Budget As with all business marketing tools, a trade show booth costs money. The size and quality of trade show booths will vary depending on how much you’re able to spend, so work out your budget carefully and get the best that you can afford.
Find Your Target Market Figuring out where your target market likes to hang out has more to do with the show than it does the booth, but it’s still an important element that will affect your sales. If you’re able to land a trade show that you know your target market will be at, half the battle is already won. All you really have to do is attract their attention, make a great offer and watch the sales multiply. Finding the trade shows that your past and present customers like to frequent works well if you’re looking for repeat sales or if you’re ready to introduce a new product to the crowd. If you want to make sure your current customer base is well represented at the show, consider offering them free passes when they’re in the store, or as part of your email list or monthly newsletter.
Find Your Competition Following your competitors is another way to figure out which is the best trade show to go to. If you discover that there is a trade show that’s well represented by your competition but you aren’t scheduled, you may want to reconsider. This is especially true if your target market is also going to be at the show. Sometimes, it’s just good business to be represented. After you make the decision to attend the show, it’s time to turn your focus to the booth or display that’s going to draw in your past and future customers.
Choose Your Weapon Basically, you can choose from a few different possibilities when it’s time to order a booth or display. If your budget allows and you have the space, you can opt for a custom display for your show. Since it is custom-built, you can choose the size, the shape, the theme and the colours that you feel will make the most impact. Most companies will have a series of templates to work from and just let the ideas flow from there.
Choose Your Weapon If your budget or needs are a little less, you may opt for a portable display, instead. Portable displays are available in a handful of different styles, including:Pop-up Displays – available in several sizes; case also serves as a podium; multi-use frameBanner Stands - different heights and widths; fixed or retractable; single or double-sided; ultra quick set-upTension Fabric Structures – direct to fabric printing; wrinkle resistant; lightweight; easy to assemble
Important Tips No matter what kind of trade show booth or display you choose, there are a few important tips to follow to get the best response. Having clutter in or around your booth is one thing that will send people away empty handed. Even if you have the greatest product or service at the show, a messy-looking booth will always send the wrong message to your prospective customers. It’s also important to keep your company logo visible from all angles as people approach the booth.
Important Tips You want your display recognizable as your display, without anyone having to guess. Keep some white space around the signage, just so people find it easy to read and they aren’t overwhelmed. You’ll need to show who you are, what you do and how you can solve a customer’s problem in a very short time. Keep your language short and to the point, and you’ll be well on your way to choosing a trade show booth that will get results.