This document discusses personal image consulting services that help clients effectively communicate their personal brand through their appearance. The service identifies flattering style elements that support each client's "body signature" to accentuate their assets and camouflage areas they want to hide based on personal goals. Clients receive personalized recommendations and training from a founder with 15 years of fashion industry experience to achieve an image that projects their desired message through clothing.

1. PERSONAL IMAGE CONSULTING

2. Our Personal Image and Branding Service is a one-stop-shop-service that helps
you effectively communicate who you are through your wardrobe using your body
signature—a collection of design elements that are exclusively yours.
Under Personal Image Consultation, we will not only help you identify and learn the
most flattering elements to support your inherent body signature but also help you
accentuate your assets, balance what is little of and camouflage what you may want
to hide in relation to your personal goals.
With 15 years of experience in below-the-line advertising, we have worked on
numerous brand-building accounts which extends to those in the fashion industry,
catalyzing existing tie ups with top fashion designers and a pool of fashion and
makeup stylists to work with.
As one of the pioneers of the Personal Image and Branding Service in the
Philippines, we specialize in a Personal image and branding service, which offers a
hands-on, holistic and decisive program created for you to discover the best you.
ABOUT US

3. Tati Fortuna
Founder, Fashion and Image Consultant
Tati Fortuna is passionate in helping each
individual discover their own personal style
and use fashion as a tool to bring out the
best in them.
Having received training at The Fashion
Institute of Technology New York and
Michelle Sterling at The Sterling Style
Academy has provided her with the
essential skills and knowledge to help her
clients achieve the image they desire.
Member, AICI
ABOUT US

4. THE IMPORTANCE OF IMAGE
• Looking your best is important because you never get a second chance
to make a first impression
• First impressions may be formed in less than a minute.
• We all make assumptions based on what we see. You do not have to say
anything , your clothes will communicate the message(your clothes will
do the talking)

5. THE IMPORTANCE OF IMAGE
CLOTHING IS THE MOST POWERFUL NON-VERBAL COMMUNICATION
TOOL YOU POSSESS!
YOUR CLOTHING BECOMES A
SEAMLESS INTEGRATION OF WHO
YOU ARE AND WHAT YOU WANT
WHAT YOU WEAR TELLS THE STORY OF
WHO YOU ARE—IT CAN TELL YOUR FRAME
OF MIND, EDUCATIONAL BACKGROUND,
COUNTRY OR PLACE OF ORIGIN, AND
SOCIAL ATTITUDES

6. CLOTHING IS THE MOST POWERFUL NON-VERBAL
COMMUNICATION TOOL YOU POSSESS!
THE IMPORTANCE OF IMAGE
• Looks = 55% impact on impression
• Behavior and Voice = 38% gestures,
tone of voice , quality
• Words = 7% choice of words
LOOKS
BEHAVIOR
AND
VOICE

7. WHAT ARE WE DOING?
Image Congruence is a tool to get
ahead. It can be achieved through
Personal Image Consulting.
Through Personal Image
Consultation, we are able to re-
define and re-create one’s desired
personal image through a tailored
and case-specific approach, helping
the client own and recognize their
individuality in the most stylish way
possible. Here, we offer a fast and
hassle-free service that maximizes

8. COMPONENTS OF IMAGE CONGRUENCE
A) IDENTIFICATION OF GOALS AND EXPECTATIONS
To identify one’s goals and expectations, we help the client fill out a Lifestyle
assessment questionnaire pertaining to significant questions such as their
daily routine, the time they spend doing said routine, their personality, their
take on clothing and to etc.
In relation to this, the client's short-term and long-term goals and
expectations are taken in consideration during Personal Image Consulting.

9. COMPONENTS OF IMAGE CONGRUENCE
B) PROJECTION OF VISUAL MESSAGE
It is but natural for your family, friends, employees, colleagues etc. to look up
to you, which is why it is vital to always look your best while epitomizing your
personality, values, characteristics, lifestyle and beliefs, ultimately sending
out or projecting a certain visual message.
Do you want to project an image of friendliness and approachableness? How
about an image of professionalism and credibility? This can be achieved
through your wardrobe, which as part of the image consulting service will be
recommended, chosen and explained to and for the client exclusively.

10. COMPONENTS OF IMAGE CONGRUENCE
C) PERCEPTION
How one is perceived,
how one perceives
himself and how one
would like to be
perceived are three
different things. During
Person Image
Consulting any
disconnect among the
three types of
perceptions are adjusted
to create a strong Image
Congruence.
AFTERBEFORE

11. COMPONENTS OF IMAGE CONGRUENCE
D) IMAGE TOOLS
The following tools will be available for client’s disposal

13. SUMMARY
• Image is made up of 55% looks, 38% Behavior and 7% choice of words
• Therefore, to make a first good impression, you must look your best at all times
• Looking your best means achieving Image Congruence through Personal Image
Consulting
• Image Congruence has 4 components which are:
 Identification of goals and expectations
 Projection of Visual Message
 Perception
 Image tools

14. CONCLUSION
As their take home, clients are given personalized handouts that contains
their diagnosis for each element of their body signature. This will also include
before and after photos, tips, recommendations and various assessment
forms.