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#BerlinDiaries is a social media publishing experiment to produce a print and digital book using CreateSpace/Amazon; each section of the “diaries” was posted online while visiting Berlin Nov 15th - Nov 30th 2012, with over 50 daily readers for each section.
Due to requirements to "test" some features of Amazon+Kindle, the version available on Slideshare (read, as of 2018-04-10, by 7396 people) contained just the marketing concept presentation and a sample chapter (describing the process followed to produce the book, up to the budget- and details on the publishing process).
Instead, this is the full book- posted initially on http://issuu.com/robertolofaro , but here enabled for download (as issuu.com changed its policy)
Other business books (links to both the free and paid versions, and additional online material if available): http://www.robertolofaro.com/books
You can find more articles, essays, commentary on current affairs, technology, and their impact on social and business environments on http://www.robertolofaro.com/portal